2:40 PM Saturday | Well, I made a public commitment to return to Long Beach Island Center for the Arts & Sciences in my 2011 review of this show, when it was 104 degrees on Saturday and no one in their right mind ventured out to an art show on white hot sandy gravel. So here I was again, hoping that the nearly perfect show weather this year would bring out the buying crowds. And sadly, they did not. Attendance was very light at this show Saturday, under perfect show weather: cool, overcast, just a bit breezy, and low humidity. Sunday was sunnier but still pleasant, and most of the folks flocked to the beach, not to the show. |
Setup was scheduled for Friday 5-8 PM, and (if you needed it) 7-10 AM on Saturday. Like most exhibitors I planned to do so on Friday, but a nasty storm with high winds and heavy rain developed offshore on Thursday night and stalled there, putting nearly all artists into Saturday-morning-setup mode.
Which is a problem at this show. It's a small venue with a twisting show layout and limited access. (Those of you who have done shows on Sanibel know exactly the kind of layout I'm talking about.) So the dance-with-chaos began not long after sunrise. Luckily, nearly everyone at this show has lots of experience under their belts. Some dollied from the street or from their closest available spot in the traffic queue; some waited patiently, opting to unload later than planned. Most observed the show directive to unload first, then park. As for me, with a 7 AM arrival I am usually unloading in front of my spot no later than 7:20; with this show it was nearly 8:30 before I snapped the first poles on my Trimline into place. I made quick introductions to my neighbors (both of whom were great) and let them know that I'd be in "catchup mode" and not chatty until I got back on schedule. Somehow I got ready on time, ready for customers that were slow to materialize.
Promoters Nancy and Barbara Boroff of Renaissance Craftables don't stick to the usual 10-5 show script--the show hours were 10-6 Sat./9-4 Sunday-- but I can't say there was any advantage gained. The place was nearly vacant by 4 PM on Saturday, and despite the exhortation in the show literature to "show up on time, people come early" on Sunday, there were few folks browsing the show before 11:30.
Last year, despite the light turnout, I sold my more expensive images--canvas Gallery Wraps--to nearly everyone, giving me my highest revenue-per-customer tallies outside of Naples. This year, the odds evened out: I sold only two smaller, slightly damaged ones at a significant discount. A few matted 16x20s went out the door, along with a smattering of 11x14s. But although I had a crowded booth for two fleeting occasions late in the day on Sunday and no less than five folks had extended conversations about my wall canvases, none walked out with a package under their arm. All I had to show for the late-day rally were several oh-so-sincere promises that I'd hear back this week after they'd measured their walls.
Ummm...We'll see. I know only that, at the end of a disappointing three-show swing up along the Jersey shore and a raft of hotel bills to pay, I had perhaps a bit too much focus on helping them buy what I had on display, rather than helping them order something larger, later. My bad. It happens. But for now, I'm back in Florida for two weeks, trying to figure out how, and if, I'll tweak the product mix for my two-month swing to Delaware and Virginia that starts next month.
As for this show, I'm not certain if I'll return. A couple of things disturbed me besides the light turnout.
* Worried about a recurrence of hot weather this year, I had contacted Marcy Boroff before I left Florida to double-check on their policy about using a generator (with which I can power two large fans or even a portable A/C unit). No, she told me politely, but she said she was working on being able to offer me free electricity as long as I had a 100-foot extension cord. To her credit, she followed up next day to let me know that electricity would be available. So I left the generator home.
Imagine my surprise when one of the other exhibitors ran a generator all day on Sunday, without anything being said.
* The show has a policy that you have to show up by a certain time on Saturday for setup, or lose your spot. And you must promise to exhibit all hours of the show. So imagine my surprise, again, when an exhibitor across from me not only showed up just before noon on Saturday, but actually was accompanied by two of the show volunteers, hauling in her merchandise and tent on their golf cart. "Wow, I didn't know valet service was available," my neighbor Glenn commented to me.
On Sunday morning, she didn't arrive until about 11:15, claiming to her neighbors that she didn't get much sleep, and "you wouldn't want me to be cranky." So far as I and my neighbors know, nothing was ever said.
I have two Big Suggestions for show directors:
* Don't have more rules than are absolutely necessary
* Having communicated the one that ARE necessary, enforce 'em!
I've only done this show for two years, but judging from comments I heard from long-time exhibitors, it has slipped badly in recent years: more and more buy/sell, fewer fine artists, over-representation of low-end jewelry, clothing, bracelets, and photography. I like the Boroffs, but I wish they'd resist the temptation to look the other way when the rules aren't followed and the standards slip. Artists notice these things, and so does the buying public.