Richard L. Sherer

Your Medium Leather

About
Activity Feed

Location

Franktown, CO

Your Medium

Leather

Years in the Art Fair Business

First show ever

Michael Martin Murphy's Westefest, Copper Mtn., CO

What is your website?

https://sherersaddlesinc.com

What are the best things about art fairs

Making money, expanding client base

Best show ever and why

Steamboat Springs. CO, mid 1990's: sold custom saddle and wrote order for another. Abotut $10K at today's prices.

Worst show ever and why

La Cantera, San Antonio, TX, 2011: profitable but poorly promoted and few if any buyers. A couple high end sales saved the day.

Who referred you to ArtFairInsiders.com? Please be specific.

Just got an email from you guys.

What is one fun fact about yourself?

2021: I am 78 and Jean is 74. We have been married 53 years.

Richard L. Sherer replied to Rodney Ferguson's discussion What is the best Point of Sale Software?

"If you have high-dollar post-show sales where you work closely with client over period of time, I would recommend Clover as transactionas are betrween you and client not a third party which is the case with Square and others (?). My clients would be…"

Richard L. Sherer replied to Tim Payne's discussion Transaction fees passed to customer?

"I cringe when I know my mechanic or some other business is adding on 3% for my paying with credit card for miles and accounting records. I think it is better to just add 5% into your pricing to cover it and then nobody is the wiser. "

Richard L. Sherer replied to Mark Lee Webb's discussion First Art Fair with Newly Purchased Tent and Display Panels

"Take along a stick to push off pooled water. I've yet to see a tent that didn't pool water in a Colorado thunderstorm. I had over 50 gallons pool (Measured it as I bailed it off) from an overnight storm in Evergreen CO back in 1990's. It bent center…"

Richard L. Sherer replied to Mark Lee Webb's discussion First Art Fair with Newly Purchased Tent and Display Panels

"I agree with Connie about sealing seams. Needles used on heavy fabric can be as large as pencil-lead diameter depending on size of thread used. You literally have thousands of holes along a seam where water can seep in. Seal all of your stitch…"

Richard L. Sherer commented on Richard L. Sherer's blog post 2024 ART MARKET OF ESTES PARK, CO

Richard L. Sherer posted a blog post

2024 ART MARKET OF ESTES PARK, CO

2024 ART MARKET OF ESTES PARK, CO, MAY 25-27PROMOTER: Fine Arts Guild of the RockiesFEES: Jury $35, Booth $400 on ZapplicationNUMBER OF BOOTHS: 90 +MEDIUM: Leather (equine, canine, personal)PRICE RANGE: $3-$4150 This was the 23rd annual Art Market…

Richard L. Sherer replied to Richard L. Sherer's discussion What's up

"They were up and now they are gone. The last picture went to the little girl. I think I passed the "elf" test, at least she thought so. I don't know wht the first two rotated. Theybwere ok in the originalm post. "

Connie replied to Richard L. Sherer's discussion What's up

"Show me the saddles, Richard!"

Richard L. Sherer posted a discussion

What's up

I had a request to finish the plain PeeWee trick saddle for a little red headed girl's Christams. "Elf Sherer" got a nice thank you note. These little girls who get Santa to make their saddles are convinced he contracts the work to his elf Mr.…

Richard L. Sherer posted photos

Richard L. Sherer replied to Steve Germaine's discussion Wigwam Fine Art Festival, Litchfield Park

"I agree with Connie. Two days fuel, one night motel. I doubt you would be doing mid to high 4 figures in Litchfield Park, AZ. When I grew up in AZ it was "low rent by the base". Now it is just more Phoenix sprawl. Demographics vs. prmotors: The say…"

Richard L. Sherer replied to Brent Barton's discussion Credit Cards or cash/personal checks at art fairs

"Although most sales will probably be with cards, you need to be prepared for cash sales. At my Colorado resort area shows I have to break $100's. Judging from their wad, they just came from an ATM and this is especially true of international…"

Richard L. Sherer replied to Brent Barton's discussion Credit Cards or cash/personal checks at art fairs

"Necessary, Clover, expensive and not for everyone. Look at Square used by most artists."

Richard L. Sherer replied to Richard L. Sherer's discussion Getting Ready for the Next Round of Shows

"Philomena, I don’t know anything about the glass market but here is my train of thought about shows. I live in Colorado and have been building saddles for 65 years, so my art has a western “cowboy” slant to it. Therefore, I do not do Midwest or east…"

Philomena Chillino replied to Richard L. Sherer's discussion Getting Ready for the Next Round of Shows

"Richard,
Great insight, As a fused glass artist and not being a typical medium I wonder how jurers look at my art.
Being that my art may be I think on the higher end in price, and given your experience what shows would you recommend to focus on?
…"

Richard L. Sherer left a comment for Meg Mettler

"What vdoes that long psycedelic article have to do with art? Does it belong on the site?"

More…

Comment Wall

You need to be a member of Art Fair Insiders to add comments!

Join Art Fair Insiders

Comments are closed.

Comments

Raymond McCoy January 24, 2022 at 2:17pm

Hey Richard, I just read your comment from Connie's page. What an animal you are busting up that ponderosa and doing it at 78, your an inspiration. I used to heat with firewood back in the midwest when I could get my hands on lots of hardwoods. I loved it and almost regretted burning some of the qualities of wood I had, maybe subconsciously that's what has driven me into wood sculpting.
Anyhow, just wanted to say Hi, have a great year.
Connie Mettler August 17, 2021 at 5:15pm

Sign up for the South Beach Diet version of AFI, Richard.
Connie Mettler September 30, 2020 at 9:35pm

Thank you, Richard, for referring Pat Sloss ro Art Fair Insiders.
Connie Mettler February 5, 2020 at 7:43am

Thank you, Richard, for referring John Kelly to Art Fair Insiders.
Connie Mettler January 16, 2020 at 8:29pm

Thank you, Richard, for referring Andy Carter to Art Fair Insiders.
Al Scovern June 4, 2018 at 8:46pm

Thanks Dick. Great of you to donate one of your pieces to the fund raiser. My email is ascovern@gmail.com. Al
Al Scovern June 4, 2018 at 3:17pm

Dick,

my email is ascovern@gmail.com. Really nice of you to donate your work to the pledge drive. I’m happy to win one of your pieces. Al
Chau Nguyen April 20, 2018 at 3:32pm

Hi Richard,

I just read a post you had about shoplifting at art fair; specifically your experience at a show in Manitou Springs Colorado. I’m thinking of applying to and looking for reviews of the Commonwheel Artists Art Festival to apply to. And I can’t find any reviews about that show from any artists. Was this the show you had theft at? Have you done it recently and what are your thoughts? Or nay be you have heard about it from others?

I would like to apply to the Affordable Arts festival in Littleton Colorado the weekend before this Labor Day weekend show; hoping to get in to both to be worth the drive and expenses all the way from Livingston Montana.
Jay Heinrich February 15, 2018 at 2:39pm

Richard, You mentioned you did the Jackson Hole show in '15 and '16 and I can not fine your review on Art Fair Insiders. I am at least two days driving time and then have the show expenses so I am trying to get any comments about what the return was at the show. Any comments? My work runs $300 - $3K www.fineleatherartwork.com and is western oriented. I'd appreciate any comments you ahve on the show itself. Thanks, Jay
Connie Mettler July 10, 2017 at 1:07pm

Thank you so much, Richard, for your continued support through the years of our website. I hope it is helpful to you and you flourish in the business.