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Got a call this morning from Nels. "Why don't you write up the show, I left early Sunday morning".

I remember hearing that at the show Sunday morning, and saying to my wife, "There's a smart man!" The weather report was as bleak as it could be. We would be hit by rain around 1 PM and it would last all afternoon.

Tarpon Springs is a small town with a lot of character. The tourist draws are the sponge docks and the Greek food. I've done the art festival off and on for 2 decades and have been in most locations throughout the park. Some locations are better than others. I have gravitated to the hardest location to set up, but where the sales, for me, are consistently good.

The Park is hastily fenced around its perimeter on Friday so an entry fee can be charged. The artists can load in on Friday too, but the degree of difficulty is in direct proportion to your assigned spot. Mine is a cart-in from 50 yards away, if I can get one of 2 parking spots. Tear-down is worse, sometimes 100 yards and then carrying everything up a grassy hill to the curb. I couldn't have left Sunday morning even if I had wanted to. Nels is always in a different area and this year he had a perfect load-in/load-out spot, but he said it lacked steady traffic and therefore, sales.

He shared his number with me and, really, I only made a few hundred more on Saturday. Oh, by the way, Saturday was a perfect day! Great crowds and lots of people carrying bags.

The show hours were 9 to 5 on Saturday and 10 to 5 on Sunday. We arrived at 9:30 Sunday morning and found the parking difficult and the crowd huge. They were letting people in early due to the threat of rain. By the time I got back from parking many blocks away, Kim had the booth open and was putting up as many awnings as we had. I mention this because a year earlier, we couldn't do this even though we had the same booth number in the show.

Let me digress to editorialize to promoters everywhere:

When an artist requests the same booth number they had last year, they don't really mean the same number, we mean the same real estate! Last year when we arrived for set-up Friday afternoon, we found another booth set up in the spot we had had for several years in a row. We had to set-up in the grove of trees where a booth had never been set up before. It seems a volunteer didn't realize a booth should not be placed there, but there I was, same number, but one space away from "my" spot. Same thing happened to me in Naperville last year. "Spot" means location not number!

So, last year when the rains came we could not put any awnings out. This year, when the rain came, there was no reason to. The crowd evaporated so fast we just dropped our sides. Up to that point, sales were fantastic and we did as well in a few hours as we did all day, Saturday. The show was officially closed and artists were given permission to tear down in the poring rain.

Several artist joined us in drinking beer (the beer booth stayed open) and we sat in the booth plugging leaks and telling stories for a couple of hours until one of my loading spots opened up and then we proceeded to pack-out in a steady drizzle.

That makes two weeks in a row of short Sunday afternoons and a lousy pack-up. Between the cold and the rain this year, Florida has been pretty miserable.

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If you work the Art Show circuit in Florida, you no doubt know about Sanibel Island. Located across a 3-mile long, $6-toll causeway from Fort Myers, Sanibel owes much of its charm (not to mention its high cost of living) to its relentless commitment to preserving an island paradise without big-box retailers, development, and asphalt.

As a result, there are few big outdoor shows on the island, The Sanibel-Captiva Rotary Club holds one at the same location--the Sanibel Community Center in mid-island--in early February. But I was booked elsewhere, so I jumped at the chance to be in this well-established show sponsored by the San-Cap Lions Club As a bird/wildlife photographer, I thought that this location (only a block away from the road that takes visitors to the famed Ding Darling National Wildlife Refuge) would be perfect for me.

Setup was on Thursday afternoon and evening, and according to my niece Audrey (who set up my tent for me while I was in Orlando giving talks at Photoshop World), things were hassle-free. Space is at a premium on the island, so the layout is a bit convoluted, but manages to take advantage of every available square foot of real estate.

In addition, some of the artists are set up indoors, in the community center building. Artists could request first, second, and third location choices when they applied...an interesting concept. It's possible that that's what contributed to a bit of a ragtag layout: Photographers were next to and across from photographers; jewelers the same (and, as several customers mentioned to me, there was LOTS of jewelry.) And it seemed to me that most of the traditional 2-D artists were clustered inside, or next to, the building.

Toss in a bit of buy/sell, a group of friendly volunteers from the Lions Club, add a few food vendors and a mobile brass band, and the net effect was a small, informal show with a community feel. Just what the Lions, no doubt, were after.

The bad news: Outdoor spaces feature sand, sand, sand...the fine grained "sugar sand" that, when wet, locks itself tenaciously into proto-cement and, with evil intention, wedges into your shoes, artwork, tent, and poles. And unfortunately, Friday morning dawned wet and soggy. By the opening of the show at 9 AM, I'd already pulled up my half-buried outdoor carpet and stashed it in the van. (I'd have simply put it behind the booth, but there wasn't any storage space to be had for rug or extra inventory.)

The sun finally broke through around 11 AM Friday, but it was already clear that the few show-goers who paid the $4 entry fee (all proceeds went to Lions charities) were largely retirees and vacationers who were there to browse, not to buy. However, artists with unique work, and those with a committed local following, still did quite well. An artist from New York who demonstrated how he made beautiful 3-D creations from wire mesh had a fairly steady crowd and many buyers. A local favorite who made colorful, whimsical metallic garden sculptures was busy, too. But I had only a few hundred dollars in the till at day's end. Only my second-place ribbon in the 2-D category (and 75% of the show fee for next year's event) and a couple of wonderful neighbors (fine art jeweler/metalsmith Christina Paluszek and glass designer Beth Collette) made it a happy drive home

We were all looking forward to Saturday, when the year-round and seasonal residents would descend en masse ...or so we thought. But it never really happened. The weather was so beach-perfect that the sun-starved snowbirds headed there instead to get their tans on before flying north. As the day grew longer and hotter, I mentioned to neighbor Christina that I'd need a "4:30 miracle" to save the show. Which I got, when a customer came by after I'd already packed up the price tags and bought a show wall's worth of canvases.

So...it all worked out the end...for me, at least. And I'll be back-- it's a local show, and I've got money in hand for next year, thanks to the ribbon. But I'll also be hoping to jury in to the Rotary show next February in the same space. It should be an interesting comparison.

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Shoplifting

This past Sunday while our booth was very busy, I caught a gray-haired woman with a pair of earrings in her hands, and as I approached her she pretended to be putting them back on our panels. Then I noticed 2 other pieces missing, a pink bracelet and matching earrings, from the same panel. She did not have them in her hands. I quickly looked around to see if anyone else had them or if my husband had removed them from the panels for a customer. The gray-haired woman said to me, "Is something wrong?". I replied, "Yes, a pink bracelet and earrings are missing." Then she proceeded to tell me that she saw someone remove them while she was standing there. She was carrying a large pink purse the same color as the missing bracelet and earrings and it was unzipped at the top, very easy to slip in some jewelry. She stayed in the booth for quite a while asking about every piece. Then she said she had to leave to go to church. She left going around the back of our booth. I followed and watched her go down the street, going through every jewelry booth, handling many pieces. I can't say I saw her steal anything, but the signs were all there. We looked for a policeman or a show organizer, but none to be found. My husband and I took turns watching her proceed though booths and she did not seem to be in a hurry to go to church. She was sitting on a bench for awhile, so my husband returned to the booth. Then I went back to the area and she was gone. What should I have done?
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I think I beat the topic of product development to the death. So lets moveonto a topic that is more lively: customer service. I don't thinkthere is a time we don't talk about customer service – good or bad.However, have you ever really thought about what customer serviceis all about and how it impacts craft artists who sell at shows?Well, now is the time.


Question #13 What is Customer Service?


How would you define “customer service”? Think about all of yourretail and restaurant experiences. A simple definition might be theattention and activity that is intended to ensure thatcustomers receive the goods and services they desire to satisfy theirneeds or wants in the most effective and efficient manner possible . However is it really that cut and dry? When you see a sales personcommunicate with a customer there is one thing that is clear –customer service is all about language, both body language as well asverbal communication. The way you stand, the tone of your voice,your facial expressions and energy level all plays into itty bittycues that signal to customers what a pleasant place to shop and wantto come back again. Don't forget that customers judge you and yourbusiness based on how you carry yourself when interacting withcustomers, its just human nature.


Although most people think of customer service as what happens during a sale,but really customer service occurs before and after the sale too.From the greeting, to interacting with the customer in identifyingtheir needs, to packaging their purchase and asking if they wouldlike to be on your mailing list before they leave is all apart ofcustomer service. It is essential to recognize that withoutcustomers we have no business. The sooner craft artists realizethis, the easier it is to transition oneself from being an artist whocreates great work to a sales person who can also sell your own worktoo. It is also important to ask yourself if you think you wouldmake a great sales person. Sales people should be bubbly, open,outgoing, helpful, insightful, and enthusiastic. If you don't seeyourself as a sales person, then you will need to hire someone orrecruit friends or family members who exhibit these qualities.


The topic of customer service is a big one, and since this is a “quickcraft artist tips” blog, I intend to devote a great deal of timeto the topic with this blog series. I'll be answering questionssuch as what do customers want, how have Gen X and Y'ers affected theway people shop, why do some customers buy while others don't, doeswhat customer say mean more than one thing, what are some tips ondelivering good customer service, and much more. If you have everwondered why sales are lacking, you can't afford to miss the nextseveral posts as it will shed light on how to improve your customerrelations skills to increase profits. Michelle,www.quickcraftartisttips.blogspot.com

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June 26 & 27
Bartlett, Illinois
Outdoors in Downtown Bartlett
Presented by the Arts Council
60 Artists
Deadline: April 1

For the 8th year, Arts in Bartlett, the local arts council in this thriving Illinois community 35 miles northwest of Chicago, presents a quality, yet affordable juried fine arts and fine crafts in a highly anticipated annual event. Held from 10 am to 5 pm, it is free to the public and held outdoors in quaint downtown Bartlett on a grassy area in the Town Center.

Why you should apply:

· Touted by artists as the best-organized and most hospitable art fair they attend
· Easy setup and teardown with vehicle access within feet of assigned spot
· Early setup available Friday night
· Overnight police security and artist overnight parking within a block
· Famous complimentary artist breakfast both days
· Plenty of free visitor parking within two blocks
· Children's activities and entertainment
· Online application jury fee only $25 and space fees $125 for single artists and $150 for groups
· Program insert in the local newspaper reaching 11,000 homes the week of the arts festival, plus
posters, signs and banners blanketing the area

April 1, 2010 - Final application deadline
April 15, 2010 - Jurying completed and artists notified
May 1, 2010 - Booth fee checks due
May 20, 2010 - Last day for cancellation and receipt of refund

Apply by April 1 online at www.artsinbartlett.org or contact Arts in Bartlett, 630-372-4152, or artsinbartlett@comcast.net


<**************
Looking for more art fairs to fill your 2010 season?
Visit: www.artfairinsiders.com/callforartists
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Today, March 25, from Patty Narozny:

In case you have not heard, I wanted to send you the information, below from Andrea, Roy Schallenberg’s wife. Roy passed yesterday morning. He was a friend, artist consultant and mentor to me. Many people do not realize that Roy was instrumental with Hot Works and where we have grown the last few years. We will miss him deeply.

Email from his wife, Andrea:

My husband, Roy Schallenberg, passed away this morning at 8:30am with me by his side. He lived an extremely full and rich life, more than most people would ever believe. He was sad to leave our life but wanted to leave behind the suffering and infirmed state caused by the cancer and tumors. He often said he was "not afraid of dying, just of leaving you!"

He joked with me and others many times that he was enjoying his funeral while alive as his many friends and our family came to visit and share memories with him over the last few months. He was touched, overwhelmed and sometimes surprised by the stories of how he made a difference in someones life or by the generosity and love shown by friends. It was an emotional time and a wonderful time for Roy to receive so many messages, visits and displays of love.

... I don't know how people with out family love and support go through this, but I am eternally grateful I didn't have to find out.

I will be working with our son Mathew in selling Roy's remaining paintings shown on his website, www.schallenbergstudio.com , and we will continue doing Roy's shows as long it makes sense. It saddens me greatly to know that he will never create a new piece of work again and what is remaining is all that is left. We will be creating giclee's of his work so the reproductions can go on always. I will continue to look for a job and go where ever that may lead me. I am open to ideas or connections in the career field if anyone has any. The future is unknown...as it is for all of us.

Anyone wishing to send donations in Roy's name to Health First Hospice the address is: Hospice of Health First 1900 Dairy Rd. Melbourne, FL 32904. I will be having a small celebration of Roy's life for the family and friends who are here in Florida who are able to attend. The important time was being with Roy when he was alive, the celebration is closure for myself and my children.

Our love and thanks to everyone for all you did, all you do and for being apart of our lives.

Much Love Always,

Andrea Tharin
375 Wainai Drive
Merritt Island, FL 32953

Roy was well known in art fair circles, a frequent participant in art fairs throughout the country but particularly well know in both Florida and Michigan. He will be missed by many. He was a mento to many younger artists and touched a lot of hearts.



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After standing in many 100 square foot spaces in countless shows in several states over the past couple years, I have come to a few conclusions/observations.

I'm not being negative, I'm being realistic.

Of all the people that attend art festivals and art fairs - from parking lot shows to the top 10 in the country...
  • 69% of the attendees are artists, crafters, wanna-be artists and their spouses and children and friends. The artists are looking at what's being sold, what is relevant, what is new and are looking for ideas for techniques, materials, etc.
  • 25% of the attendees are our "accidental" tourists; visiting the area, looking for something to do while on vacation, at a conference, etc. If it is a free event, it's a day out. Sometimes they're just there for the entertainment/music/food and the art festival is the side show.
  • 1% are trying to sell the artists something - plexi card holders, advertising, web sites, etc.
  • 5% of the attendees are actually looking for art.
    • most of them have a small budget and won't actually buy anything or will buy a small print or bowl or ornament
    • most of them don't have any room for more art
    • many of them will buy jewelry because they don't have any room for more art
    • some want to get a deal and want to bargain with you
    • and of those left...that actually know about art, want to know where you show your work, want to see your portfolio, discuss your inspiration, etc.
      • only a few of them can make a decision [with their spouse] to buy something at that moment
      • even fewer have the means to do so.
Of all the artists in any given show, on any given day, in any medium, of any price range:
  • 100% of them are there to sell their work.
Good luck to all of us!
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2 Deals and Discounts for Art Fair Insiders

1. Looking to buy a good used tent or Pro-Panels? Mary Peer has them for sale in Florida.

Check out the classifieds at ArtFairInsiders.com for the details.


2. Welcome to our new advertiser, Frame Destinations, fine art picture frames. Special discount for members of Art Fair Insiders. Good for 10% off all products Expires Apr 30th, 2010. Website promo code: AF1729. Click on the ad on the right hand side of this site for more information.
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We all like to receive those E-mails or letters starting with the following:
"Congratulation you are accepted to our show".

Did it ever happen to you what have happened to us? Please comment!!!

This is the second time within 6 month that this is happen to us:
We apply to a show for several years, get rejected or to the wait list if we are lucky,
and than finally, get this "Congratulation you are accepted" e-mail or letter
one of them was even with a contract and booth number.
Then when you are all excited and get ready, to finally participate,
maybe cancel another show you got in,
Comes this e-mail, with an apology:
We are so sorry, we made a mistake you are actually on the wait list.

This is not OK!!!!!!
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Call for Artists: Mount Clemens Art Fair

June 4, 5 & 6 8871818078?profile=original
Anton Art Center
Mount Clemens, Michigan
80 artists, 12+ indie crafters
Deadline: April 1

Where is Mt. Clemens? Click here.

The facts:

· Presented by the Anton Art Center
· The fair takes place in picturesque downtown Mount Clemens, a small-scale urban
landscape with retailers, restaurants and nightclubs.
· The 2009 Mount Clemens Art Fair drew approximately 10,000 visitors.
· Over $1000 in cash prizes will be awarded to the most outstanding artists

The Mount Clemens Art Fair was among the first in the region to present fine artists and fine crafters along with alternative and urban crafters. Fine artists and fine crafters participating in all three days of the art fair are invited to conduct artist demonstrations. The Anton Art Center will publicize demos to attract a more discerning art fair patron, along with artist attendees.

6a00e54fba8a7388330120a8cdd3a3970b-200piSATURDAY ONLY, alternative and urban crafters will be showcased in the CRAFTERS CARNIVAL, a single indoor space that will encourage a community atmosphere. The Crafters Carnival is a more affordable option for casual crafters and hobbyists, and is geared toward lower price-points and quirkier products.

The space hosting the Crafters Carnival will change each day of the fair, hosting student artists on Friday and fine art galleries on Sunday, giving fair-goers reason to come back each day for a different experience. In addition a wide variety of performerswill be scheduled throughout the art fair, inviting couples and families to relax, while they continue enjoying the art on display. A Children's Tent will host make-and-take arts and crafts for kids of all ages, along with
age-appropriate entertainment.

The Art Fair has wide demographic appeal and will be advertised throughout Macomb County and the surrounding area. We will be providing postcards to artists, sending out press releases and e-blasts to our mailing lists.

I like the variety of experiences for the fair-goer, something different every day. Very nice idea. Plus the appearance of the indie crafters, an unusual facet to a traditional art fair. Check this one out! CM

Find more information and download the application at: www.theartcenter.org/Mt.Clemens

Phone 586-469-8666; jcallans@theartcenter.org
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Do you live in Detroit? Are you serious about learning how to turn your web site into a money machine? Author Scott Fox, a former Detroiter, well aware of the economic devastation of his hometown, believes in reinvesting in deserving communities. Accordingly he has just announced that he is giving six free scholarships to his online marketing community to Detroiters.

The community, www. ClickMillionaires.com, focuses on teaching “regular” folks how to start new e-businesses and how to make more money online. Members share start-up tips, “how to do it” advice, e-commerce information, web-building strategies, the latest online marketing tactics, and have a lot of fun, too. Plus, Scott is there every day to answer questions and coach the members. E-business today offers the kinds of opportunities that anyone can leverage, and unfortunately Detroiters need more help than most.

Scott will be awarding a year's membership in the community (value $379) to six Detroiters. In order to win this scholarship you have to visit his site and leave a "comment". He'll be choosing the best six commenters to join in the action at his site. Click here to learn more: www.ScottFox.com.


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Set-up was easy and relaxed on Friday, one of Richard Sullivan's trademarks for the shows he directs. Saturday we had gorgeous weather and a good crowd, I personally sold well and so did most people around me. Had some good size sales too.

Punta Gorda is a great town, with a very supportive and appreciative community, good restaurants, and a nice downtown historic district. I never seem to have time to stop here except for during this show (4th year) but I love this town.

Sunday we had a great crowd oddly early for a Sunday. Richard had as many of us as possible park right behind our booths early, so when the weather hit, we were in a good position. As it got progressively worse, he and his main man Chappell orchestrated the move-out booth by booth. The fireman and police pitched in, the art center volunteers pitched in, and artists helped their neighbors and friends. I have not heard of any losses of work, although I haven't talked to too many artists either. I got drenched, primarily because I could not empty my booth of the buying patrons quickly enough to get out before the deluge.

Too bad we lost Sunday, but I'm glad we got Saturday which was a very good day. I think this show has the promise to be a good solid show, and an alternative for those who don't always get into Winter Park. Richard is easy-going and treats artists with respect and his criteria for making decisions is "is it good for the artists?"

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Results seemed mixed this year. Some artists were having terrific sales while others were disappointed.

Friday was quite slow for the artists in my area. I stuck close to my booth since sales were steady, but mostly for low end stuff. It was not the kind of audience one would normally expect for this show. Lots of bargaining and "Do you have this in a smaller size?" while holding up a fifteen dollar piece of a size I plan to get rid of as soon as the economy improves. If not sooner. Saturday was quite a bit better.

Friday and Saturday were perfect, weatherwise. Sunday sales started out very strong. The local weatherman happened to be on the stage behind me at one point and announced the expected rains would not show up and we could expect nice weather for the show. So of course the rain started around one o'clock and quickly became heavy. The show died at that point and around three thirty they announced we could start packing. People with phone radar passed the word it would be better to wait an hour instead of packing up in the downpour. Fortunately the winds weren't too bad.

I did not go to the award dinner and did not know who the winners were this year. None of my stuff got picked and I selfishly lost interest. The first judge seemed very interested in one of my barber shop photos until he learned I use Photoshop. Then he ejected. His dot lady wished me good luck with the show before scrambling to catch up. I missed the second judge.

Judge number two came by for a second time later in the day Friday wearing a vaguely desperate expression. When he got in my booth he reminded me of someone looking for a wrench the hardware store was out of. He left quickly. I heard later they felt they had not picked enough stuff.

A photographer who has been struggling with unappreciative crowds elsewhere came in at 6K, rain and all. An artist in front of me did about 1500 for the show, which was down from 6K two years earlier. The fellow who was selling hats did very well. I won't quote the rumors on his total take. An old time photographer who has done the show for years said the crowd was not what he was used to for that area. We're talking funnel cake vs foie gras type people.

An artist who does wonderful gourds was not having a good show. A painter not far from me got lucky when someone he'd never seen before bought thousands of dollars worth at one shot. Still another photographer reported disappointing sales.

My total was a bit over half of my 2007 sales. Had the weather stayed nice, it might have been off only a third.
Ann was with relatives in Colorado this weekend so I didn't have the time to talk artists who weren't nearby.

Setup was not bad at all and teardown was OK. Some people had to dolly, but it's a small complaint when you're in this kind of a show. I plan to apply again and if they take me back I hope the weather and economy will be better.





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Central Park Art Festival, Winter Haven, FL

This was my 3rd year at this festival. It is a local show for me. My medium is photography/digital art.

The show was run very well by an art association. Close parking, easy setup, indoor bathrooms. Very friendly, accommodating staff. The show is kept small, so that everybody has a chance to sell. For the most part this is a middle-income conservative crowd.

The show only had one judge, which I dislike, but he spent time in every booth and actually read artist statements. He was very stoic during judging, so you had no idea if he liked your work or not. The best of show winner, Jeff Eckert, was totally floored when he found he won. Could not have happened to a better person.

Weather was great on Saturday, with record crowds, but few packages in hand. When I did see bags, they were usually small bags. Mostly low-ticket items sold. The person beside me had people lined up all day buying his $5 hand-carved acrylic key chains and other small items, which he personalized on the spot for free. His larger, higher-priced pieces did not sell as well. The painter beside me sold several originals, which he was selling at prices that photographers sell their work. People could not pass up large original paintings of seascapes and such for $300. Another painter did sell a large expensive piece. Most of us just hoped to make expenses.

Sunday’s weather killed the rest of the show for most of us. The rain spit of and on in the morning and poured by the afternoon. The few people who were there were mostly carrying packages. Two photographers actually had a better Sunday. Their “be backs” were back and bought from the wall. I will be doing another local show this coming weekend, so people that might have been back might be back this weekend in Lake Wales, but I will not hold my breath. Rain is in the forecast again.

I ended up making what I did last year with an essentially one-day show due to the weather. My expenses were easily covered, but I live about 40 minutes from Winter Haven. My photography is abstract, so it is a harder sell than traditional photography. I believe representational work does work better here. The two photographers that I know of that did very well were excellent wildlife and landscape photographers.

It is a nice show, but I would not drive a long distance for it. If you live within a 2-3 hours it would be pleasant inexpensive one to do.

.

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Arts Fest Stuart, Fl

I am not one to comment on Art Shows as I know from 20 years of experience it is not the same for all mediums and so this is really about the location, setup , and the promoters and crowds.

This show was so easy to do.
Location: Downtown Stuart, Fl on SE Ocean Blvd. A1A
Promoter: Martin County Arts Council
Dates: March 20-21, 2010
Time: 10-5pm

First there was advertising everywhere on my way to thee show. I must have seen 100 signs posted on the roadside down US 1 and in shops all over the area. The Local newspaper and TV.

There was a Friday evening setup that was easy. Wide street made it so both sides of the street could have there vehicles near there booth and there was still room in the middle of road for Artist to find their booths. The staff and volunteers were there to direct traffic. The other great part was 12 foot spaces made it very comfortable space and with room for storage behind you made it even better. If you worked with your neighbor you could both setup a corner in my case or have outside walls to display on.

Saturday was great weather and a good crowd. Florida can be a little older so if you don't sell well to the 55 and older crowd it may not be the state for you. The later afternoon seemed to be the best selling time. My neighbors and I both had a good day. Sunday was going along well and then late afternoon rained ended the show at 4pm. They had a good number of volunteers and they brought snacks and soda and water by for artist all day

The load out was just as easy as the setup.

This was not a huge money maker but if your down here and have nothing in between the big ones it was worth doing. I will be back for sure.
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As we go about creating our own unique artwork and craft work, there comes a time we get desensitized from our work. What I mean is we make it because it is what we are comfortable doing, we like it, or its cute never really thinking about if it will sell and consistently sell well. There are timeless art forms that no matter what the economic climate brings us, it will sell, however this isn't the case with every craft artist that makes their living at art fairs. This is why I hope this question and answer brings to light the reason why we all should be keeping our eyes open to how people react and buy our art/craft work.

Question #12 What are some signs that what I am making should be phased out?

The skills of both a business person and salesperson should come out of hiding. As an artist, we often can't take rejection well, but being our own best critic and putting on the “business hat” to analyze our work is the ideal approach in this situation.

The best way to check the “life cycle” of your work is to chart it. Simply make a chart listing the months of the year on one side and dollar figures of the sales of the item – each item on the other side. Next, plug in the sales for each piece of art you sell each month. This can be applied to painters or photographers tracking each subject matter to a fiber artist who makes scarves. It doesn't take long before you see a pattern of how the piece starts to sell, maybe becomes steady with a peak and then a decline. Granted, seasonal items always have a low and high and low, but there are many pieces of work that aren't seasonal, thus giving the craft artist a clear picture of how well their work is selling as well as not selling. As pieces “loose” their selling luster, that is the time to start introducing new work. And for that reason it is always wise to spend part of your production time devoted to creating new lines, fine tuning your techniques and explore other mediums to enhance what you already make.

Lastly, the why some items may not always sell well. The success of new products as well as your “bread and butter” pieces really look at all aspects of your work. People are attracted to the appearance, the appropriateness of it in the marketplace, availability of materials, design, labor hours, price, how profitable it is, technique, timeless (will it last forever or always “be in”), unique factor, and its useful/functionality of the work. If these traits change, especially once the item peaks, this could be a sign of why items should be phased out. For example your supplier of raw materials went out of business and now are forced to go with another supplier. You may find the new supplier might not have the same quality of supplies as the original or the price is higher. Regular customers expect consistency (same quality work every time) and it be priced reasonably. If one of these change over night, you'll find the art or craft might need to be phased out list.


Look at the photo I took at a museum in Arkansas of 2008 provided. What do you think might cause this piece to be phased out? Or should it be phased out?

Do you find this helpful? Left with more questions? Use the comment button and share your thoughts. Of course, share this blog with others you know! - Michelle, www.quickcraftartisttips.blogspot.com
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Call for Artists: Amish Acres

amish_acres_header_010208.jpg
August 5-8
Nappanee, IN

350 exhibitors
Deadline: April 1

The 48th annual Amish Acres Festival is seeking talented artists and craftsmen to exhibit and sell their wares around the pond at Amish Acres.

Amish Acres is an 80 acre farmstead, listed in the National Register of Historic Places in the heart of Indiana's Amish country, Nappanee, IN. It is an historic attraction demonstrating three generations of the legacy of the family who lived here and a destination for travelers interested in learning about the Amish a way of life, a life nearly forgotten in today's fast paced world.

Helpful information:
  • This event pulls from a wide region and includes an effective advertising and marketing plan that encircles Nappanee from Chicago to Detroit to Toledo and Indianapolis - expect visitors from a large geographic area who call this their favorite show
  • The readers of Sunshine Artist have selected Amish Acres as one of the 200 Best for the 10th year running, further ranking it the 7th Best Classic & Contemporary Craft Show in the Country
  • The American Bus Association chose Amish Acres Festival as one of its Top 100 Events in North America in 2008 for an unprecedented third time (2005, 2006 & 2008)
  • Partnership with a national pharmacy chain in our and surrounding 5 state region for Art Festival promotion
Expect authentic Hoosier hospitality that includes:aerial_2007.jpg
  • free accessible parking
  • electricity
  • no jury fee
  • exhibitor discounts on hotels, theatre tickets, food and drink
  • $10,000 in cash awards
  • 60,000+ is the expected attendance based on previous years
A casual family oriented atmosphere abounds as Amish Acres remains a family run business. The Festival was started in 1961 and is still owned by the same family, on to its second generation of management now. There are many activities on this historic farm but the Art and Crafts Festival is a singular event and eagerly awaited by past exhibitors and patrons.

Visit the website to learn more about Amish Acres and to download an application: www.amishacres.com
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Friday morning thousands of people filled the park and streets of Winter Park to view the Winter Park Sidewalk Art Festival. It was well covered by the local media. Here is an article from the Orlando Sentinel, a good overview that includes many photos to really give you the flavor of the event and an idea of the work exhibited: Winter Park Draws Large Crowds


We are looking forward to reports on this past weekend's top show. Here are a few more images:

 

 

Fine quilting by Ginger O'Neil from St. Louis, MO

 

Pastels by Beth Crowder

Glass by Earl James from Cleveland, Ohio. These pieces have Earl's "signature" look all over them, but I didn't recognize the orange piece as one of his and missed attributing this work to Earl earlier.

Here is another article I found in the NewsChief.com (?) about the show in Central Park, but I think this was in Winter Haven -- the works looks wonderful. What is this? another nice-looking show right near Winter Park on the same weekend? Can anyone fill me in on this?

All photos from the Orlando Sentinel

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