I was just reading the post “Doing the number game” and didn’t want to hijack the post. I just was wondering if any of you would be willing to share your average sale amount. Mine is $50 and has been consistent with most of the shows I have been doing over the years. Now I know that may sound low to most of you. I don’t do a lot of show a year, but have been doing them for a long time.
I do shows to sell what I make and be face to face with people.
So, just wondered if you would be willing to share…
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I would say:
Average sale: around $180
mean sale: $85
best selling item: $45
I track 4 primary metrics: Avg sales ($)/show, $/item, $/customer and items/customer. I won't share my $/show, but the $/item is $89, the $/customer is $130, and items/customer is 1.46.
For my first full year (2009), my averages were $42, $65, and 1.6, respectively. So I'm doing double the business I was three years ago.
My matted 11x14 and 16x20 prints sell for the same prices they did then. But I've dumped low-profit notecards and 8x10 mat sizes and increased the number, size and price of my high-ticket items. My median price for works on my display walls was $225 back then; it's about $395 now.
I've also upgraded my display.
Thanks for the information Geoff. I have also done what you have over the years, eliminating some of the lower cost items. In my case some that are more trouble than they are worth making. Always a learning process.
I would never ask anyone to revel there total show $, it’s none of my business.
I do appreciate you showing the other information. I do keep track of number of items per sale and number of purchases, then do a comparison at the end of the year. Like Richard, I look to eliminate shows were my things just don’t sell well. I also keep an eye on what people are buying at shows, helps to understand the area.
I really appreciate everyone’s input.
Well mine is even lower $40, but it's all relative. Working in clay my monetary out put for supplies is a lot lower that most people. So the lower price point doesn't effect my bottom line.
In the other post, someone stated their average sale was $5 - $6, but the counted on $3k per show. That translates into a lot of $5 items. It just made me wonder what the average sale was for others.
I know it is all relative to what you are selling. It made me wonder how many other even look at this number. As I said, if I know a show in the past has been good for selling the little things I will plan on taking more of them and vice- versa.
$5 - $6 sounds like a lot of mind numbing work or no work aka buy/sell.
This is a tough question. I'm not sure the answers will mean much if your price points vary a lot. Perhaps the median sale is a better gauge. Also, if you look at your best 2 or 3 sales at every show, you may notice that they account for 3/4 of the money made; maybe more. It's rare for me to make all of my money off of the little stuff.
This might help answer your question better: My 3 best price points for making money are: $89 or 2 for $159. $295, 2 for $495, 4 for $900. $795 or 2 for $1,395. I also sell inexpensive prints of my big pieces. The prints come in 3 sizes and range from $15-$70. Like the originals, the smaller print sizes outsell the bigger ones in total units sold, but make me less money overall.
2012 $74 for 6 shows
Not that great as a stand alone statistic, but it can show you longer term trends. It is one of several I track collectively and individually.
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