I have the following prints for sale:
* 11"x14" sheet size with an 8"x12" image size (white trim)
* 12"x16" sheet size with an 10"x15" image size (white trim)
* 16"x20" sheet size with a 12"x18" image size (white trim)
So, how should I promote them? Should my heading be the SHEET SIZE even though the image is smaller or should I advertise them as being the size of the actual image?
Of course, once a person "clicks" on the ad (online) my description makes the sheet size/image size very clear. Also, when selling at a booth and my prints are sleeved with a backing, should I have a sign describing them by the ir SHEET SIZE or IMAGE SIZE!!!
Thank you
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Wow, thanks to both comments and your great input. I suppose for "headlines" online that are limited to so many characters, I will list the IMAGE SIZE just not to misrepresent the print (once epople "click" on it, I will state the full SHEET SIZE information). On retail locations or where text constraints are not limiting then I will add both sizes as described by Dave -- For example, 12"x18" photo matted to 16"x20" .
Well, actually, I may have a problem with Dave's suggestion. Hope Dave or someone else has an opinion on the following: I am a bit unsure about using the term "matted to" because does this term not imply that the print will include matting? To the regular consumer whom shops for frames, when a frame says "matted to" it is always a frame that includes a mat. So, in order to save myself from unecessary customer misunderstandings, should i stick to my original guns and phrase them as (example) 12"x18" photo on a 16"x20" sheet ????
I list mine both ways. My "price sheet" says 8 x 10 photo matted to 11 x 14, etc. This way the buyer knows what size frame they need, and what size the photo is if they want to compare it to others.
Hit the reply too soon. It is the image they are buying and thus the image size will help them determine framing as well. Just make sure that the image is a standard size so that they can mat it easily. It is no different then someone who sells their work matted. They specify that it is "an 8x10 matted to 16x20", they don't say that the artwork is 16x20.
Replies
Well, actually, I may have a problem with Dave's suggestion. Hope Dave or someone else has an opinion on the following: I am a bit unsure about using the term "matted to" because does this term not imply that the print will include matting? To the regular consumer whom shops for frames, when a frame says "matted to" it is always a frame that includes a mat. So, in order to save myself from unecessary customer misunderstandings, should i stick to my original guns and phrase them as (example) 12"x18" photo on a 16"x20" sheet ????
Thanks again for your input.