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Proving you actually did make it . . .

It hasn't been all that difficult for me to convince people who visit our booth that I actually did make what I'm selling (I'm a woodturner), but it's entirely different for my wife (a milliner). Over the years I've found it best to include a couple of extra sheets of paper with photos of us each making things with our show applications so it'd be clear that we're not reselling things from somewhere else. I've decided to take things a bit further this year though and am having a couple small banners made (3 x 4) to hang on the sides of our booth. One has photos of her making a hat and the finished product, the other another photo of her making one with smaller photos around it showing her equipment, ribbon rack and various hats in different stages of work. I'm hoping this will at least cut the "Did you really make this?" comments. Anyone have any other ideas?

New Banners.doc
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40 Question Blog Series – First 15 Question Review


It has been about 2-3 months now and I've covered 15 Questions on our way toa total of 40 Questions Craft Artists Commonly Ask. If you missedany of the answers to the following questions or just tuned in, nowis the time to catch up especially with Spring shows fully underway.You may find, if you are willing to adopt some of these tips inexchange for leaving some habits that aren't working behind, myFREE advice very well will help you save money as well as earn more money whiledoing shows. If you have used any of these tips (posted on my blog site as well as here on ArtFairInsiders.com), please share yourthoughts in how it worked for you or if it inspired other tips youwould like to share with others.


Question 1 - Picture yourself with a limitless amount of funds to spendhowever you want. Using that money describe how your ideal boothwould look like. Think about color, texture, fixtures, and usingwhat you have seen at shows.


Question 2 - Because money is an issue, are there still ways you can make yourdream booth become a reality?


Question 3 - What is booth theme and where can “I” find the right displayfurniture to emulate my theme best suited for the medium I work in?


Question 4 - What is merchandising and what are some effective merchandisingtechniques?


Question 5 - What lighting, flooring and canopies should I use?


Question 6 - How can I attract customers into my booth?


Question 7 - How do you find your niche?


Question 8 - How can I prevent creativity burn out?


Question 9 - What are some current and new art forms are hot sellers in themarket place?


Question 10 - How do I price my work?


Question 11 - How can I add value to my art/craft?


Question 12 - What are some signs that what I am making should be phased out?


Question 13 – What is Customer Service


Question 14 – What kind of service do customers want and expect?


Question 15 - How have Gen X and Y's affect how people shop at art fairs?(How can we capture their attention too?)


To find more info on these questions please check outwww.quickcraftartisttips.blogspot.com(or past blog posts here on this blog on Art Fair Insiders) and scroll through the past blog posts (they are all in order) overthe past 2-3 months. The next 15 will cover topics such asdeciphering customer language, creative marketing strategies, how tofind shows right for you and your art, handling problematic weather,top 10 money saving techniques artists need to know, and how tobattle negativing when it enters your booth. Have a question youwould like answered, use the comment button and I will answer it in afuture 40 Question Blog post! Thanks so much for joining me on thisadventure to help others be a better art/craft business person,please remain buckled in there's more adventure in store! - Michelle,www.quickcraftartisttips.blogspot.com(please visit my business site to see some of these tips in action,www.bythebaybotanicals.com).

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A Dream realized

On April 21st, I will see a dream come to fruition. I have, with contributions obtained from 3 honor societies at the college I'm attending and the Drake's Nest Studio, obtained a bronze plaque for the Center courtyard gardens. The plaque reads, "Dedicated to the Memory of, and in Honor of, those ACC Students who dared to Dream." The gardens were my late step son's favorite spot and one that apparently not many on campus were aware of. Bart was killed in a senseless auto accident 2 weeks after he graduated and 3 months before his dad and I were married. I made a promise to him that the gardens would be dedicated to ALL students, past, present and future who had a dream and came to ACC to help get it fulfilled. The plaque will remind and thank them for a Job well done and that NO dream is impossible to achieve.

ACC helped this "old girl" obtain her Associates Degree last year and I am not going for my Bachelor's so I can honestly say you're never too old to go back to school or get that degree.

My heart soars on wings of Eagles tonight to know that the honoring of the memories of those students, and my son, will live on in the gardens. I have walked my talk.

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Revisiting Conspicuous Consumption --

Here is a recent blog post from Seth Godin, the bestselling author, entrepreneur and agent of change, that should be of interest to the ArtFairInsiders.com audience:

The reason you have a front lawn? It's a tradition. Lawns were invented as a way for the landed gentry to demonstrate that they could afford to waste land. By taking the land away from the grazing sheep, they were sending a message to their neighbors. We're rich, we can happily waste the opportunity to make a few bucks from our front lawn.

Conspicuous consumption has a long history. Wasting millions of dollars on a shark in a tank, or on $50,000 platinum stereo cables that sound an awful lot like $2000 stereo cables (which sound a lot like $200 stereo cables). And on and on.

In fact, the origins of the luxury goods industry lie in this desire to waste, in public. 350 years ago in France, Jean-Baptiste Colbert dreamed up the idea of bespoke, rare goods as a way of improving France's balance of trade. LVMH and other huge corporations collect brands that telegraph scarcity above all else. Not that they're better at performing the task at hand, merely that they are expensive and rare.

(Interesting note: it's estimated that 20% of all the women in Japan in their 20s own a Louis Vuitton bag... scarce?)

In every city there are expensive hotels that are noisy, with $56 breakfasts, no parking, blinds that don't make the room dark and rooms that don't have enough closets. But the very waste of paying extra to stay there ensures that you'll be surrounded by others just as wealthy and just as interested in proving it.

Rich people will always indulge the desire to stand out, but I wonder if there's a new version:

Spending on and investing in time, not stuff.

And it's not so wasteful, this focus on craftsmen.

The new trend in spending money is to buy things that are painstakingly hand built instead of efficiently mass produced. It might not be a better price than what you could buy at Target, but the very fact that you can pay for an artisan to create it, an artist to design it, a talented worker to bring it to life--that act makes a powerful statement about what you can afford and what's important to you. Instead of a bigger house, it's a house that's built from scratch by craftsmen. Instead of a bigger steak, it's a handmade dish of local poached vegetables...

All marketers tell a story. The "this is the best price and value" story is just one of those available, and in fact, it's rarely the most effective for the audience you may be trying to reach.

Doesn't this sound just like what you are creating? Art fairs have been built of this new kind of consumption -- sure you can buy that jewelry cheaper at Macy's or that table at Art Van, but is it one-of-a-kind, something that only one person can have.

My thanks to Scott Fox who forwarded this post to me.
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Call for Artists: Atlanta Arts Festival

Atlanta Arts FestivalSeptember 18 & 19
4th Annual Atlanta Arts Festival
Atlanta, Georgia
Piedmont Park
200 Artists
Deadline: April 26

You are invited to apply to become one of 200 jury selected participants for this beloved autumn festival.

Produced by a highly qualified staff and a strong pool of committed volunteers, both sharing multiple years of event production and promotion in the City of Atlanta, the festival is dedicated to showcasing talented artists from throughout the country for its enthusiastic art buying crowd.

Items of Interest:
  • $7,200 in award money
  • Artists retain all proceeds from their sales
  • Commemorative poster image will be selected from a show participant
Artist Amenities:
  • Artist Awards Dinner
  • Artist hospitality providing continental breakfast & refreshments
  • Booth sitting
  • Load-in / load-out at booth space
  • Near or on-site parking
  • 24 hour security patrols
  • Discounted rates at participating hotels
Julie Tepp and her staff understand the dynamics of bringingArt Fair Calendar.com the "right" people to the event. Last year they turned down sponsors that would have brought large crowds to the park because it was not the audience they were seeking. It is not their goal to bring record numbers to the festival, but to bring buyers. This in turn is not exactly good for the Festival's bottom line, but it is smart strategy for a longer term view of building a quality event.

2009 Festival Poster by Richard Jacobus

Visit the application (www.zapplication.org)information on how to participate!

To learn more about the festival visit: AtlantaArtsFestival.com
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CraftBoston, April 9-11, 2010

This show is sponsored by the Society of Arts and Crafts (SAC) in Boston, MA. SAC is the oldest non-profit crafts organization in the U.S. SAC also sponsors CraftBoston Holiday show to fill the gap left when Crafts in the Castle ended a couple of years ago. This is a craft only show located in the Seaport World Trade Center on Boston Harbor, there were about 200 exhibitors. The quality of the show is very good and has some non-traditional exhibitors. There are non-profit booths which cannot sell anything but are for inforamation/education purposes only. These booths are heavily discounted. Some of these booths are Fuller Craft Museum, North Bennett Street School, Metalwerx studio. There is usually an international component to this show. This year there were about ten Israel Artists. Their work tended to have a more commercial look as these artists are very tuned to current fashion and interior design trends. They brought a new demographic to the show who were there specifically to visit the Israel artists but then shopped the rest of the show. As usual there were some exhibitors who felt they did not sell as well as they anticipated but most were happy. Feedback from exhibitors was very good, a few said that it was their best show ever. Sales seemed to be up significantly over the last two years, attendance was also up from the past two years. There were more exhibitors from the West Coast than in the past few years which I take to be a good sign.

http://craftboston.org/springindex.asp

martha

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March's Art Stars

Many thanks to these members who your votes chose as the most helpful
and generous members at Art Fair Insiders this month. These three, plus all the rest of you who contribute to this web site, are bringing
transparency to our business. Your willingness to share the "good, the
bad, and the ugly" at the art fairs on the streets of America is making
Art Fair Insiders THE place to be online.

Many thanks to:

Munks - I guess especially (for me) for the laughs. This member continues to stick pins in the pompous and view the art fair business with a cynical, yet reasoned, eye. Thanks for keeping the dialogue rolling along and asking the right questions. (Member since 9/09)

Chris Hoyt
- for his always "think about that another way" when discussions get off track and for not believing the promoter is out to get you! His business like manner teaches us all that this really is a business. (Member since 7/09)

Dave Hinde - for his always helpful answers to newbie questions and bringing new events to our attention. If you have a question you can always count on Dave to help you find the answer. (Member since 4/09)

Many thanks to all of you who take the time to help one another whether it is a tip for credit card processing, a way to look at a jury score, a place to buy supplies or share expertise. Oh no, I was just about to say "it takes a village!"

This site is really growing beyond my imagination -- soon we will have 2500 members. I'm trying to plan some grand celebration. At the very least - leave a comment below about how the site has been helpful to you. The best comment will receive a copy of my e-books on the Business of Art Fairs.

The art fair season is bearing down on us -- be sure to share this site with your friends and ask them to join us here.


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Since I don't see anyone has posted on this (John where are you?), here goes...

Show is held in downtown area of Gainesville, up and down approximately 7 city blocks, somewhere in the neighborhood of 225 artists ( I think), sponsored by Santa Fe College. The staff is always friendly, helpful, and provide breakfast on Sat and a nice dinner on Sat night. Quality is pretty good, and once was the top art event in G'ville. Notice I said 'once', more on that later.

Set up is Friday after 5:30PM, streets are fairly narrow, so one has to be patient if someone's in front of you and you need to get there, have that hand truck ready, especially for tear down. Lots of parking on side streets and lots, so your vehicle is usually fairly close. Weather this weekend was perfect. Bright, sunny skies, comfortable, not muggy or hot, a rarity this spring.

On to sales, I am local, and I barely broke even. I spoke with several artists, and their experiences covered the whole gamut of zero sales, to good show, many said it was 'slow'. Take what you will from that. I have done this show for many years, and there once was a time that there was a solid wall of people marching down the streets from about noon to 3PM. Those crowds have not been around for a while now. I can't tell you why, but it's a fact. Yes, there was the Gator spring football game on Sat, but in years past, there was always something going on around this time, and the folks still came out in droves.

My 2 cents worth. Let's hear other's experiences.
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Those folks at the Art in the Square in Belleville, IL, really take the integrity of their show seriously. Even the mayor has asked local merchants not to sell the work of "rejected" artists from their spaces during the event, and certainly the merchants can't have sidewalk sales. Ann Arbor please take notice!

"Mayor Mark Eckert on Tuesday gathered about 30 downtown merchants at the city's new firehouse to politely ask them not to engage in that practice. He discussed that among other items to prepare the business owners for the ninth annual art show, which is May 14-16 on Main Street, west and east of the Public Square."

The article is interesting -- also be sure to read the comments below it to see how the "locals" feel about it. As artists from out of town we mostly see the people who enjoy the art fair, but the comments show a whole other side of the community.
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1st National Processing has been serving the Arts & Crafts community and their credit card processing needs for over 20 years with both its seasonal and mobile payment solutions. A press release distributed today details their new Mobile Phone Credit Card Processing Solutions, "Mobile Merchant Pro™".

- Get approved for a Merchant Account and get Mobile Merchant Pro for the iPhone™ or iPod® TouchFree! they'll also set you up for Authorize.Net™ at no additional charge.

- Mobile Merchant Pro for the BlackBerry may be downloaded absolutely Free. If you already have Authorize.Net™ or PayPal™ Web Payments Pro, you can use it immediately.

- Solutions for the Google® Android™, and Palm® Pre™, are due soon.

For more information about Mobile Merchant Pro, please visit www.1nbcard.com/afc

Should you need an Authorize.Net account, Merchant Account, or would like to inquire about mobile, wireless, and seasonal solutions, they can help you with that as well.

Mobile Merchant Pro™ features include:

- Simple, and elegant interface
- Free Application (iPhone version Free w/ Merchant Account)
- Authorize.Net® and PayPal® Web Payments Pro Gateway support
- Email receipts
- Add additional transaction notes including customer contact or invoice detail
- Comprehensive online reference guide
- Fraud Protection including Address Verification (AVS) and Card Security Codes (CVV2, CVC, CID)
- Immediate feedback on approved or declined charges
- Credit Card Numbers are not stored on the device keeping your customers card information secure.
- Customer information is encrypted and sent over a secure SSL connection.
- Complies with PCI DSS & PABP (Payment Application Best Practices)

1st National Processing is a sponsor of this site, its sister site www.ArtFairCalendar.com and the ArtFairCalendar.com newsletters for over two years. I'd really appreciate it if you would visit their site when you are considering credit solutions for your art fair business. Keep the art fair business news and promotion alive and well. Tell them I sent you! Connie
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The Great Lakes Art Fair is eager to encourage young people to consider careers in the visual arts. Therefore, we are providing a free student section or greatly reduced booths for College Level student artists. The Great lakes Art Fair is April 23-25, 2010 at the Rock Financial Showplace in Novi.

We have a Student Section that will be a shared space equivalent to 4 booths that is free of charge and will be shared by 10 students. This will be given to students that meet our qualifications on a first come, first serve basis. We will also have 1⁄2 booth sizes (10 x 6 feet) that will be available to students for $30. If you want to be considered for either of these spaces,
please complete the below form and email it along with 2 digital photos of your work to info@greatlakesartfair.com. Please complete this by April 12th.

Please read this carefully before signing below
  • Work must be original and completely created by artist
  • Each artist must apply individually
  • Work must be in medium & style accepted
  • Work must be in proportion to photos.
Tables will be in the Student Section and limited number of tables are available for the 1⁄2 booth spaces, please indicate if you would like one. Displays must remain in the designated area. Prints and reproductions are accepted when clearly labeled. Michigan Sales Tax must be collected and remitted. Forms will be available. Feel free to contact Kristina Jones, Event Manager, with any questions at info@greatlakesartfair.com or 248-348-5600 x236. Note: No jewelry will be permitted to be displayed or sold.

APPLICATION
Please email this form along with 2 digital images of your art to info@greatlakesartfair.com. You will be promptly notified if you have been accepted into the show. DEADLINE APRIL 12

Artist Name _______________________________________________________________________________________
Address _______________________________________City _________________________
State _____ Zip __________
Phone ___________________________ Email______________________________________________
Medium (check one): __Painting __Clay __Glass __Wood __Fiber __Metal __Photo __Drawing __Print __Mixed Media
Space Needed (check one): __ Student Section __1/2 Booth Display – Table Needed? __Y __N
Pictures (Title, Size Materials)
Image 1 ________________________________________________________________________
Image 2 ________________________________________________________________________

I am directly involved in creating all artwork in my booth. I authorize the show to use my images for promotional purposes. If payment is needed, I will pay before show move in, April 23, 2010. No insurance is provided to cover damage to art work, display or person. I agree to hold harmless and indemnify the Great Lakes Art Fair, Rock Financial Showplace and their agents and employees
from any cause. I accept these rules, as well as other rules of the event.

Artist Signature ___________________________________________ Date _______________
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Bringing art to the community and the community to art. That's the mission of the Guild of Artists & Artisans. The Guild, which has been a force in the art fair world for more than 40 years, is best known for its award-winning Ann Arbor Summer Art Fair. Guild events have a reputation for excellent advertising, fair attendance and artist amenities.

You can apply online right now for the Guild's 2010 fall shows. The applications can be found at: www.juriedartservices.com

and are open through midnight EST on April 19, 2010.

If you need any assistance in setting up your JAS profile, or have any questions about the Guild and its events, contact the Guild -- 734.662.3382 or info@theguild.org.

You can learn more about the Guild and its events by visiting its web site: www.theguild.org.

We think you'll like these two events:

*****************

Crocker Park Fall Arts Fest
Crocker Part Art Fair
Art Fair Calendar.com

Westlake, Ohio
September 18 & 19
Deadline: April 19

The popular Crocker Park in Westlake, Ohio, is hosting the 3rd Annual Crocker Park Fall Arts Fest

The highlight of the event will be 99 juried artist booths on Main Street. The fine art fair is produced by The Guild of Artists & Artisans. Crocker Park is the $400 million innovative outdoor lifestyle complex in Westlake,
Ohio, just 12 miles from Cleveland. Crocker Park features a sophisticated mix of national retailers and eclectic local favorites plus restaurants, cafes, a multi-screen movie theater, beautiful luxury apartments and office space - all together in a congenial neighborhood of parks and tree-lined streets. More than 80,000 fairgoers annually attend the Arts Fest.

***************

Common Ground's 36th Annual
Birmingham Street Art Fair
Birmingham, MI
September 25 & 26
Deadline: April 19

Weaver Andrea Anderson, interviewed at the fair
6a00e54fba8a73883301310fb01a22970c-200pi
New name! New location! New partnership! Common Ground's Birmingham Street Art Fair, formerly known as Art in the Park, brings its 36th art fair to a new and extraordinary location. The event moves from Shain Park to South Old Woodward, the celebrated gateway to downtown Birmingham. This location offers visitors a unique shopping experience and a pleasing variety of restaurants.

The City of Birmingham has long been celebrated for its small town charm and sophisticated elegance. More than 160 juried artists
will be featured in this pleasant setting. Common Ground has also
partnered with The Guild of Artists & Artisans in order to improve
and enhance the event for both artists and fairgoers. Extensive
advertising will bring more than 60,000 fairgoers to the event.

People in metro Detroit flock to this show -- the last art fair of the season. It will be exciting to see what this new partnership brings to the energy surrounding the event. Be there!

Apply today: www.juriedartservices.com

**********

More art fairs looking for artists:
www.artfairinsiders.com/callforartists
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Hyde Park (Tampa, FL): April 10-11, 2010

This is my second go-round at this long-running fair (I did my first in October 2009). Promoted by Howard Alan Events, the show is held on the tree-lined blocks of a small, trendy, upscale shopping area (Restoration Hardware, Bang & Olufsen, bistros and coffee shops) in the Hyde Park section of Tampa. It's an older, established neighborhood that reminds me of Cherry Creek or Washington Park in Denver, my old hometpwn. Couples in their 20s, 30s and 40s visit the show, bring their dogs and/or youngsters--and some were even jogging through the venue during early morning setup on Saturday. Definitely a much younger, urban vibe than I'm used to seeing along the gulf coast of Florida.

Setup was early Saturday morning, and was well managed. Most locations had ample storage space behind their booths (thanks to the wide sidewalks). The artist parking lot was only 3 short blocks from my booth--nice! (Some artists with vans opted to pay $5 for all-day parking directly adjacent to the show.) And the weather was beautiful...but the crowds were a bit thinner than I, or other artists who were veterans of this show, remembered, perhaps due to the triple-whammy of The Masters golf tournament, a blues festival not far away, and an afternoon Rays-Yankees ballgame.

Sunday was much busier for many artists. Crowds were heavier, and there were lots of packages being carried about. I had a brisk hour or two in the afternoon that made it a decent show. Most of my neighbors reported the same. A painter offering only originals (no reproductions) sold a wall's worth of works on Sunday (which paid many times over for his custom-made, ergonomically correct, polished-bamboo director's chair--slick!)

All in all, a decent mid-sized show that has cultivated a solid base among artists and local residents alike, and definitely one I'll plan to return to.

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Artist as an Entrepreneur Institute

Returns to South Florida

A series of full-day sessions to be offered on four Saturdays,

starting June 5, 2010 at ArtServe Inc., 1350 East Sunrise Boulevard, Fort Lauderdale

BROWARD COUNTY, Fla. – Broward Cultural Division, The Community Partnership for Arts and Culture (CPAC) and ArtServe, Inc. announce The Artist as an Entrepreneur Institute (AEI) for South Florida artists to be presented on four Saturdays in June 2010 at ArtServe, Inc., 1350 East Sunrise Blvd. in Fort Lauderdale.

The AEI is an artist-focused course of study designed to assist individual artists of all disciplines (visual arts, musicians, writers, media arts, theater, performing arts) by cultivating and advancing their business skills, and is designed at strengthening their operating infrastructure and expanding their businesses. To date, 190 South Florida artists have graduated from the Institute. AEI will be offered as 18 classes convening during full-day sessions (9:00 am – 6:00 pm) on June 5, 12 & 19, and a Business Plan Clinic and Workshop on June 26, 2010 (9:00 am – 2:00 pm).

Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.

The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool. In addition, participants will learn how to work effectively with lenders to obtain financial support through the Artist Micro Credit Program, a community-based revolving loan program, designed to assist resident Broward County practicing professional and emerging artists.

Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one’s work legally. AEI is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions.

“Art works….Artists are entrepreneurs, small business owners all, great placemakers and community builders. Bring artists into the center of town and that town changes profoundly. We know now that people do not migrate to businesses, it is the other way around. Businesses look for a skilled, motivated, educated workforce, and will move to where that is. And what does that workforce look for? In survey after survey, the answer is education and culture…” Chairman, National Endowment for the Arts, Rocco Landesman.

Participation costs $100 and includes light refreshments and free parking.

Register online at www.broward.org/arts and click on Workshops’ or contact Broward Cultural Division’s Grants Administrator James Shermer at 954-357-7502; E-mail: jshermer@broward.org.

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Reality TV Meets the Art World

The press is beginning to roll out the information about Sarah Jessica Parker's new reality show, Work of Art, to debut June 9 on Bravo. Reality shows are not a regular part of my viewing (except for Project Runway - which showcases some amazing talent and leads to real jobs for the participants. In fact, I met one of the designers at the One of a Kind Show in Chicago in 2008.)

Thousands of artists lined up in NYC last fall to audition for the 14 artists slots. Read more about this here: http://www.artfairinsiders.com/profiles/blogs/art-star-the-next-reality-tv

What I think is cool about this new program is that it will engage the public, they will see the artists at work and learn about creating, I hope. Here is another opinion about the program (lots of ink is getting spilled over this debut), "The art world is a fraud and so is the art it creates. It is no longer
about creating aesthetically pleasing works or things that are objectively beautiful. It is about telling good stories. No work is complete without the narrative of how it was made. Like Jackson Pollock, "Oh, he was a horrible alcoholic who just threw paint around. Sure, they all look alike, but he peed on this one. Look, he put a cigarette out on this one." Read the article and the good comments that follow in Brian Moylan's blog at The Gawker: http://gawker.com/5512771/we-are-dubious-about-bravos-new-work-of-art-show

Here's another article - Can a Bravo Reality Show Convince People in Iowa that the Art World is also for them? from the New York Observer.

I'm looking forward to watching. How about you?
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Here's what's happening this weekend in Fort Worth:

From the Fort Worth Star-Telegram, seems the reporter was impressed with how the artists put up their booths! Imagine that. There are also a bunch of photos: http://www.star-telegram.com/2010/04/07/2097830/art-festival-exhibitors-show-mastery.html

Students selling art at the Main Street Arts Festival

Stay tuned for more info. Newbies, study this stuff -- get ready, maybe it will be you next year!
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I am sure those of you reading this are either a Gen X or Y or knowsomeone who is through family relation, friends or workingrelationships. Most don't understand Gen X and Y's or have a hardtime relating to them. There is no denying though, they are a forceto be reckoned with when it comes to shopping. I have been reading agreat book called Gen Y Buy and it is a most fascinating read. Ifyou are curious about what direction today's society is heading,especially when it comes to retail and shopping, do check out thebook. This leads to Question 15 and want to touch on it because GenX and Y's do have a huge influence on how art fairs are run and howwe can learn from them when it comes to managing our own artbusinesses.


Question 15 – How have Gen X and Y's affect how people shop at art fairs?(How can we capture their attention too?)


Instead of going into depth about the “nature and behavior” of Gen X andY's, as I am a Gen X myself, I am going to highlight some key pointsthat I feel best answers Question 15.

  1. Full Steam Ahead. We can thank the today's generation for pushingartists to create new pieces of art. With Gen X and Y's drive forseeking new and improved stuff, this carries over to their parentsand even grandparents especially when it comes to technology, homeimprovement, and decorating one's apartment or home, or evenvacation home. It isn't enough to offer one size 2D art, but postcards, note cards, even coffee table books are just one of ahundreds of examples that can be attributed to today's youngergeneration need for variety.

  1. Credit Cards. If it weren't for credit cards our sales at art fairsconsiderably lower than what they are today. It is not the norm anymore to carry cash with a few exceptions. When it comes to artfairs, it is now more important that ever to accept credit cardsbecause show patrons expect it. The benefits of bringing in moresales far outweighs the minimal monthly fees or possibility ofrunning into a declined card.

  1. Computers and The World Wide Web. Computers are here to stay and since theybecame mainstream, it has opened many doors for artists. Someexamples range from digital art mediums, email – an instant formof communication, social networks to keep in touch with customers orpromote ourselves at upcoming art shows, software for trackingsales, access to better raw material suppliers, to the NEW businesscard – personal art business websites. The value computers haveis immeasurable and if you don't agree, try living without one for24 hours, on a work day.

  1. Word of Mouth. Granted word of mouth advertising is nothing new.However, Gen X's and Y's have taken it to an all new level. All ittakes is one Gen Yer to fall in love with something that they haveto take a photo of it and show their friends or blog about it.Within minutes that thing the Gen Y loves is now apart of a viralword of mouth advertising campaign to her friends and family. Themore art fairs and artists harness this power of free advertisingthrough social networks and other word of mouth advertising, theeasier it is to attract new customers and art fair patrons.

  1. Developing Personal Relationships. There is a strong desire for those whoappreciate art, with the help of Gen X and Ys, to want to learneverything they can about art. Due to art funding in schools havingbeen cut and combining that the desire of being connected topeople, there is more of a push for artists to be more willing toeducated and entertain show patrons. Don't confuse this withcarnival type of entertainment. What I am merely saying is thepressure is now on for artists to shine revealing theirhumble/personal side, through humor or through demonstrations, aswell as uncovering the veil of what it is like to be an artist. Theone on one experience can be long lasting and turn a looker into abuyer once they learn more about you, and vice versa, and your art.

  1. Charity and Causes. Charities such as breast cancer awareness, HurricaneKatrina Relief organizations and the local Humane Society are alwayslooking for donations and volunteers. Helping those who seekassistance makes us feel good about ourselves, and this plays a bigpart in building Gen X and Y's self esteem, often being the drivingforce behind these organizations. Their desire spills onto theirfriends and family members trickling into the art fair world. Thishas crept into art fairs because patrons are more likely to attend ashow knowing if there is a discount off admission if a personbrings in canned goods to support a food drive, for example. Someartists are even support their own choice of charitable organizationby donating part of their sales to that organization. This is a winwin for everyone.


I can go on and on about this topic, but to keep these blog posts “quick”I don't have all day. While there are issues artists have when itcomes to hiring Gen X and Ys and how to make items that appeal moreto them, I am hoping towards the end of this blog series I can tacklethis questions. If any of this interests you there is moreinformation in books, magazines, and other resources. Did I missanything you think is worth sharing – let us know and use thecomment button. Next I will be review the past 15 questions and thentackle the question, what does it mean when a customers says “___”? Have a great weekend !

- Michelle Sholund, www.quickcraftartisttips.blogspot.com. Check out my craft business' website –www.bythebaybotanicals.com.

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The Passing of Paul Matthaei

A member of ArtFairInsiders.com, Paul Matthaei, died suddenly on April 2. He was well known in the art fair business and will be missed by many of us.

I received this email from Holly Olinger:

Paul Matthaei of Old Ellicott Forge in MD. died suddenly early this week. He had been ill for a good time and had a kidney transplant within the last year. His wife Jennifer and three dogs survive him. I do not think they had kids. Paul was a regular at the Patriot News Artsfest in Harrisburg,PA along with other shows in MD, VA, and PA.

I knew Paul and his wife Jennifer, having met them at Michigan, Maryland and Ohio art fairs. Paul was always fun to be around and passionate about his work. If he was your neighbor at an art fair you'd definitely know he was there, with an outgoing personality and ready to interact with anyone who came into his booth, with that special combination that keeps people coming back to the art fairs: fine, one of a kind work, and an interesting person to meet.

Paul's website: www.oldellicottforge.com

Here is a link to the obituary in the Baltimore Sun, where you can leave condolences: http://www.legacy.com/obituaries/baltimoresun/obituary.aspx?n=paul-e-matthaei&pid=141510234

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Call for Artists: Art on the Grand

June 5 & 6
Farmington Hills, Michigan
Saturday 10 AM - 7 PM
Sunday 11 AM - 6 PM

Application deadline: April 9

New Bigger Location + New Date!


We are excited to announce that Art on the Grand has become GRANDER this year! Due to its amazing popularity, the fair will be a brand new, stand-alone event (NOT part of the Founders Festival) in downtown Farmington, to the delight of the city, and all involved.

Grand River Avenue (our main street) will be closed for several blocks east of Farmington Road, as art takes center stage over the whole city! Events arranged around Art on the Grand will appeal to the high-level crowds:
  • an opening reception, wine/beer tent
  • hands-on art activities for kids
  • high quality entertainment
  • food from some of our wonderful area restaurants.
6a00e54fba8a73883300e551bdf79b8833-200piCome join us for the premier year of the NEW Art on the Grand, located right on Grand River Avenue in downtown Farmington. We are known as the artist-friendly fair, where you are treated with respect. Despite economic woes, this great fair has experienced an overwhelmingly positive response from
participating artists, visitors and the City government. One of our
artists who has returned every year, told us 2009 was his best year for sales, even though it took place during the Ann Arbor Art Fair. And...our new date will eliminate that major competition!

Farmington is a beautiful town located in the richest county in Michigan (Oakland) surrounded by the larger City of Farmington Hills. This art fair is for you: with one of the nation's highest SEV's, Farmington and Farmington
Hills vigorously support the arts, and welcome you to our community.

The committee does everything they can to treat you right:
  • Provide assistance the day of set-up and the evening of take-down
  • Put our reliable staff at your disposal, to relieve you for breaks
  • Offer donuts, bagels, and coffee in the morning, and cold bottled water or lemonade
    for the sultry afternoons
The committee says, "the artists have told us how much they Art Fair Calendar.comenjoy this fair, as opposed to a massive, impersonal fair setting, where they get lost in the crowd of exhibitors. They love the special attention they receive both from us and the crowd that attends, calling this a
"gem of an art fair".

Art on the Grand is a juried show, accepting applications in any artistic medium, provided it is
  • fine
  • original
  • handmade (original prints may be sold)
Art Fair Calendar.com At stake is a $500 "Best of Show" prize, as well as two honorary Mayor's Choice awards from the mayors of Farmington Hills and Farmington, plus, of course, whatever sales you make! Cost for a 11 X 11 booth is only $250.

Apply online at: www.zapplication.org
or
Download the application at: www.downtownfarmington.org

For further info: Nancy Coumoundouros, 248 473 1870

E-mail: ncoumoundouros@fhgov.com


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Looking for more art fairs for your 2010 art fair season?
www.ArtFairInsiders.com/callforartists
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