I've participated in the Sturgeon Bay Fine Art Festival for the past four years and I certainly hope to be accepted again next year. My medium is photography. Show hours for both Saturday and Sunday are 10am to 4pm. There were 96 artists evenly distributed among the mediums. Application and artwork samples are submitted by mail. There is no jury fee and the show fee is $125. Sturgeon Bay is the "entrance" to Wisconsin's Door County - an area of the Wisconsin "thumb" that is jammed packed with vacationers from all over.
The layout - Located on the water in lovely Sunset Park, booths are laid out for a comfortable patron flow. Each artist has 3 to 5 ft of space on both sides of the booth. Sure is great having this space not only for storage, but it nicely allows walk around room for those wishing to hang artwork on the outside walls.
The weather - Could not have been more perfect! Clear blue skies, max 5mph winds and low humidity. I recall in past years having to tie my tent to the van the winds off the lake were so strong and cold. Not this year!
The crowd - Likely due to the weather, attendance was quite a bit lower than the last three years. I don't have the statistics yet, but in my opinion attendance was about half what I've experienced in the past. This show typically has not only local Door County residents, but in the past (and this year as well), 50% of my sales come from Illinois residents, most with second homes in "the Door" or those that arrive on their sailboats.
The $$$$ - I was a tad worried on Saturday. My sales were way down from previous years. However, three other artists that have attended those prior years with me were doing great. Barb, a fantastic jeweler, always has a booth across from me and she did on Saturday what she did all weekend last year. She has a great following and I was beginning to wonder where "my people" were. Sunday cleared that up for me. Barb's Sunday was not so great but mine ended up quite well and my total weekend sales were a couple hundred higher than last year. Pretty good considering the lower attendance. This vacation area on the Great Lakes however is certainly my market - I should always do well here as most patrons either live on or close to the water, are sailors/boaters and make their living in a town that has one of the largest ship building facilities in the world. My peeps!
The Other Side - While the four of us artists who have done this event for many years seemed to have a successful show, I spoke with four or five that had dismal results. For three, it was their first time at this event and they mentioned they would not return. I wish the attendance would have been higher as their artwork is stunning and they should have had better sales. As several of us have had many repeat customers over the years, perhaps this is one of those small vacation town events that seems to have a distinct following. Looking at my sales four years ago, they were not that great in comparison.
The Organization - I have always appreciated the hard work Kristi and her team of volunteers put into this event. Each artist is given a "goodie" bag upon arrival with area literature, water, chapstick, a muffin, dried cherries and other fun stuff. For some reason (slow sales for some) Kristi had to deal with alot of artists complaining about other artists this year. Grumblers snitching on other artists, accusing each other of buy/sell, narking on "original/non original..... I was amazed at the outright pettiness of some artists and I certainly would have not expected that at this little event. While Kristi had to address each issue brought up by each artist, it couldn't have been easy. One of the features many of us have looked forward to over the years are the roving musicans and one clown she has walking throughout the booth. One musician plays the violin, one plays a "squeezebox" (one of those hand accordians) and the clown sometimes acts as a babysitter by involving the kids with various things while the parents get a chance to enter the booths. They are absolutely wonderful and quite appropriate for this venue. Geez.... one artist approached Kristi right in front of my booth and demanded that the violin player stopped. Talk about bitchy artists!
The cheerful volunteers were plentiful and checked in frequently to offer breaks if needed.
Food - Each morning coffee and donuts are available for the artists. A special artist reception is always offered after closing from 4pm to 6pm on Saturday. A nice selection of cheese/sausage/fruits and other yummies along with various beverages and wine are always offered under a tent as the artists mingle and awards are handed out. The food court and the kettle korn guy are across the tennis courts from the artists (thank God). Several local organizations run the food court area (Jaycees etc) and they have run of the mill burgers/dogs/brats as well as salads, beverages and potato curls - I always tend to bring my own food.
Art Raffle - an art raffle tent is in the center of the booths and for the first time I checked it out at the end of the day on Sunday. Got a kick out of the many who came back to see if they "won" their coveted artwork. Plenty of cheers and groans from all.
This is not a huge event by any means. However, in my opinion it is top quality art and the organizers pay attention to the details to provide a pleasant experience for all. I'll post my YouTube Video in the next couple of days or so.