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I live in the Missouri Ozarks along with quite a few artists that travel to art fairs thru out the midwest and beyond. The feed back we give each other on FB and emails point to disappointing shows so far this season. Even though I am a big supporter of doing regional shows we allowed ourselves a trip to do 2 shows in Colorado (along with some fly fishing in the mountains). The two shows to report on were (1) Summer Art Fair in Evergreen July 17-18 and Greeley July24-25.
Evergreen show had a good mix, but fewer exhibitors than last year. Sales good on Sunday, Saturday was very hot for Colorado. Average to poor sales.
Greeley. Kind of state fair kind of show with a good number of non professional "stuff". But, on Sat people were buying art at a good clip only to be cut off at the knees by Sunday's low to no sales. Very frustrating and if not a work-cation it would not have been worthwhile to have traveled that distance. Fortunately we were staying in our pop-up camper and preparing our own meals when we could.
Next show: Fall into Art in Edina, Mn. Sept11-12. This is a underrated show, so don't come and don't tell anyone else about it.
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We hear a good deal about the national shows and I have written a few reviews this year, but there are a good many smaller local shows in our communities that have long successful histories. I would like to focus on a few from the Cleveland area. These are the mom-and-pop shows that have dedicated volunteers, who want nothing more than to bring good art to their communities. They have volunteered their time year after year for decades. I think of Jo-Ann Rettig-Rau, the chair of Medina's Arts in the Park. Jo-Ann, who at nearly 70 years young, has been chairing the Medina show for decades. Or Karen Cooper, chair of the Lakewood Arts Festival will step down from Chair this year after 20 years of service to her community. These local art festival organizers and hundreds like them are the unsung heroes in our business.


For the last four years I have spent the middle of July to August in the Cleveland, OH area, participating in a series of local shows. Some are one day shows that are scheduled back to back: Willoughbv ArtFest on Saturday and Medina Art in the Park on Sunday; Lakewood Art Fesitval on Saturday and Chardon Art Festival on Sunday while others like the Akron Art Expo are weekend affairs. To the artists who travel on this caravan, it's a marathon.


The Cleveland Shows are not usually high grossing shows for me, but with little expenses, it's all about the net and these shows are solid. At the Lakewood Show last year I grossed 3K... a 1 day event, not bad! I even saw a big smile on Nels face after he finished the Lakewood show last year. Usually the gross is in the 2K range for the one day shows and less for Akron. That said, several of the Cleveland Shows were down for me this year by 30-50%, the exceptions being Boston Mills and Chagrin Falls... these were up (reviews written earlier). Of course someone always does well at every show. I spoke to a photographer this year after the Medina show and she was very happy... grossing nearly 5K in one day. Booth fees at these shows are modest, $100 to $200 and jury fees are $10 to $25 so it is easy to recoup expenses.


What is consistently remarkable about these shows is how well supported they are by their communities. Pictured above is the Medina show this year. It is packed with patrons for most of the day and the same is true for Lakewood and Willoughby. (Akron is probably the weakest link in the series.) These are local folks, some are wealthy, but most are from the struggling middle class. They have to think hard about any purchase. I can not help but feel honored when they select any of my works.


Quality of the art? Well it's all over the place, something for everyone from amazing art to not-so-amazing. You kind of go into these shows knowing this. When you do a series of local shows with the same artist, you can't help but build friendships with many. They too do national shows and travel quite a bit, but elect to do some art shows in their community to support the local efforts there. I have been fortunate to develop such good friendships with some these amazing artists.


Well it's back on the road again in a few weeks. I hope to be seeing some of you. Cheers!


P.S. Linnea Lahlum (a.k.a. workaholic or is that chocoholic) sorry I didn't get a chance to stop by your booth at Lakewood.

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Art on the Commons, Kettering, Ohio, review

This is my first time posting a review on here, so be nice if I'm missing something.

We were up in Dayton, OH, for the one day Art on the Commons Sunday, Aug. 8. Show was from 11-5. Expected attendance 30,000 with 110 booths. It is fine arts and fine crafts, although I'd say far more fine art, and quality was good. It was held in a nice arts pavilion.

Summary:

Amenities - Booth fee was low at $160. They sent out a lot of information beforehand and when you checked in there was more info. Hospitality was the normal stuff. I had a great spot, off the pavement in the shade of a tree. People were packing in my tent to cool off. I'd love to have the space again!

Crowd - I'm big on the numbers...that's how I decide if a shows going to be worth it for me. Don't ask me why, my thinking is probably off. There definitely was not the expected 30K. My husband and I came up with maybe a little over 10K. The weather was great, but where were the people? Up until 4 pm, it was steady, but again, just not enough buyers.

Advertising - I saw no signs for the event outside of the entrance. I looked at one of the area entertainment guides and there was only a small blurb for it. I'm sure that most of their advertising was to the local arts patrons, but besides that I wasn't impressed.

Sales - I'm a photographer. Prices range from $2 notecards to $300 canvas, with a mix of prices in that range. My sales were horrible for the show. With my expenses (hotel, etc), we did not make expenses. I was next to a local clay artist and I didn't ask him about sales, but I know they were low for him. He was next to me a few weeks ago in Fort Wayne and his sales were low there too and I could tell he was in the same boat for this show. I talked to another painter and their sales were very low. I did see people leaving with items and some with even some big items but the numbers were so low for attendance, it wasn't a good mix of sales.

I'd like to hear if anyone else was there and how things went. Maybe I'm just having a hard time selling. My understanding is this show is a top 200 show. I think I'd be open to going back, but I'd love to know if the numbers they give for attendance are true or if this was just a bad year.
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Where's my barf bag?

I love Arts, Beats, and Eats. It is my favorite show. It is well run and it has a fun, family friendly atmosphere. It is a festival, as opposed to an Art Fair. The food vendors are from some of the best restaurants in the Detroit Metro Area. The music is top rate. There are over 200 acts and many are A level recording artists. This year the event was moved to Royal Oak, which over the years has turned into an edgy, arty, happening community. But, something has come up that makes me want to throw up. There is a clause in the contract, and rightly so, banning guns from the event. This has brought out the moronic gun control advocates and they are making an issue of it because Michigan, apparently, has an open gun law.

I, of course, have voiced my opinion. You can read about this and weigh in on it at:

http://www.freep.com/article/20100810/NEWS03/100810013/1322/Gun-advocates-take-aim-at-Arts-Beats-&-Eats

I urge you to take a stand.
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Wauwatosa, WI

The Wauwatosa Historical Society puts on a great show. This event is small in comparison to other shows, but they know how to deliver. The organizers are very friendly. They provide boy scouts to help you get unloaded on Saturday morning. They send people around at lunch time to deliver food to your booth. Everyone is happy! And the best part is, customers are buying, buying, buying! This is our best show so far this year. And is in our top 5 shows for total sales in the 4.5 years we have been doing shows.

The weather was a little bit of a problem on Sunday morning and the show had a slow start. But by noon, the sun was out, the buyers showed up and everything was good.


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No matter what type of show I do, or visit, I always see people carrying around freebies. When I promoted an expo for artists several years ago, I did get several freebies for attendees as a sign of appreciation and to remember the event come one year later – to hopefully attend again. We gave away pens, anti-bacterial gel, and bumper stickers – all very affordable. But I know what you are thinking – that was an expo, artists don't give their work away for free nor have money to give things away for free! I agree – you can't afford to, but in some ways, you can't afford not to. This is an advertising expense and while it isn't common to do an ad in the paper or pay for ads online, one of the best things an artist can do is capture the attention of those who already attend shows. However, there is an underlying question.... if you give away something will it hurt or help you in the long run?

Question #29 Should I give away free samples and what are some samples I could give away?

First of all, I want to say this idea, of giving away free samples, will not work for everyone and every medium. There are craft artists who find it far more effective to capture names and email address for mailing newsletters and announcements. And I agree with this too. What I have learned though is people now are more conditioned to expect to get something for free, on sale, etc. when at a show and then shop. Some – not all – do remember the freebies people give away though...

Freebies can come in many forms. Here are a few suggestions:
1 Coupons – print out your own on either business card paper or note card paper mentioning that if the customers present this at a future show they will get XX% off their purchase at that show.
2 Magnets – check out online printing companies that offer magnet business cards and ask customers if they want a free magnet!
3 Pens – everyone can always use a pen, simply have your business name and website printed on them and you are set!
4 Trading cards – many photographers do this already, offering customers trading cards of simple or popular photographs unique to their own work with business information on it.
5 Candy/mints – People rarely refuse a free piece of candy – a tootise roll, a mint, nostalgic candy, etc. - and remember the gesture especially if you are the “lifesaver” who saved them from a coughing attack.
6 Recipes – If you sell dip containers or stoneware bakeware offer a free recipe with a photo of your work or of yourself making the pottery on the recipe card!
7 Stickers – I often see kids at shows, yet not enough stuff to entertain the kids. Make your own stickers – there are some VERY affordable sticker makers which you can create your own, marketing your work. Not only does it entertain kids, it gives parents time to shop.
8 Bookmarks – They are easy to make and can include anything from your logo, photographs of your work, and so on.
9 Make your own key chains – Use your scraps to make key chains – scrap pieces of leather, fabric, ribbon, cord with a bead or two, and have your name and website attached to it.
10. Jewelry cleaning kits. Those who make and sell jewelry can make up a simple jewelry cleaning kit and let buyers know they get one free with any purchase. Or offer a card stating “Free Lifetime Guarantee” and how to go about contacting you if a chain or clasp breaks and so on.

When I do shows I will either give away candy (especially around Halloween and Christmas) and other times coupons or a flower – if I have a lot in my garden. Everyone doesn't take the bait, but I often get repeat customers who do remember me, and while at that show recounts how nice I was to their friend and browse and shop. Sometimes their friend buys something! Needless to say $5.00 of mini candies or a couple of printed business cards with a coupon is very cheap and can be very effective when it comes to marketing – every little bit helps in getting the word out about your business.

If you are inspired to try giving away freebies, share your results here and comment away. Also, if you are strongly against this, feel free to share your opinions on that too and why you feel that way. All are welcome to comment and share your personal story about this post and past posts too. Have a great week – see you next time with more questions and answers to popular art fair issues. Michelle Sholund www.quickcraftartisttips.blogspot.com.
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Rookie

Just saying Hello, brand new to shows, brand new to this site. What an incredible network this is, and I am so glad i found you! Well, i have much to read and see..........
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I really enjoy seeing stories about art fairs around the country because of the different point of view. We all know about the art fair life style and "where artists come from" and where they are going. But the people attending art fairs some times have no idea about it. Common questions like, "do you sleep in your van?", "where did you buy what you are selling?", "how long does it make to make this", "what is your real job?" or (the worst) "I can do that".

It is always great when a news source delves into the topics, because likely as not they come away mighty impressed with the individuals creating the art. Not only do the news stories give some accurate background to the careers of artists, great to hear, but in the "comments" behind the stories you get a good look at what the general reader of the publication thinks about artists and art fairs.

Here's a thorough report from the Kimball Art Fair, taking place this weekend in Park City, Utah:
http://www.sltrib.com/sltrib/home/50070905-75/park-festival-arts-glass.html.csp?page=1
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Call for Artists: Key West Craft Show

Art Fair Calendar.comJanuary 29-30, 2011
Historic Old Town -
Key West, Florida
Application Deadline - September 1, 2010
100 artist booths

The Key West Art Center, a non-profit community art center, sponsors the show that highlights 100 artist exhibitors. Locals and tourists alike flock to the Old Towne to see what's new each year and to see old favorites.

Cruise boats dock just blocks from the show and passengers are dropped onto the street a block from where the canopies line the beautiful tree lined streets. Running parallel one block from famous Duval Street and its famous bars and restaurants, is an added bonus.

In its 26th year now the show has grown and changed from the local funky street bazaar to a wonderfully eclectic mix of skilled and fine craft. Like Key West itself, this show has a wonderful mix of styles and traditions and the locals and tourists alike find their favorites. January's warm tropical breezes bring tourists of all kinds to our tiny island city and many of them plan their trip around the Key West Craft Show.

The 100 juried artists set up on Whitehead and Caroline Art Fair Calendar.comStreets in the historic district and through the famous Presidential Gates into the private residential community known as Truman Annex. This compact arrangement makes it easy for visitors to walk the entire show.

This show is run by artists for artists, and strives to bring all the right things together for everyone to have a great show. Advertising is done throughout the Keys and South Florida with support from the Florida Keys Tourist Development Grant and the Key West Art Center.


Please feel free to call for more information. We are Key West...... we are happy to answer all your questions and hope you come visit!

Lois Songer - Director
KWArtCtr@earthlink.net
305-294-1243
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Mesa Arizona show in December.

Am looking for any artist feedback on the mesa arizona show coming up this December. We got into Tempe and were looking to tie another show into it since our drive is 24 hrs. We have done Tucson in the past and are not doing it this year and then I saw this Mesa show on Zapp. D'line is next Friday, so any input by then would be greatly appreciated!

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Downtown Syracuse Art & Craft Fair

When I did this show the first time, I sold out of almost everything. It was awesome. I couldn't wait to apply again. You know what that means. Yeah, they screwed it up.

To my understanding, the show had been on the weekend after the 4th for a long time. Then the powers that be decided to have a festival "weekend", combining their music and art shows, in different parts of downtown. This required a change of date. They have changed the date several times since. The last time I did the show, 2 years ago, I took a picture of the sole customer on the street in the middle of a pretty Sunday afternoon. Disheartened, I put the show in the scrap column.

Then an artist friend convinced me to apply again and stay with them. It was the idea of a weekend with friends that convinced me and I'm glad it did. The show was much better than I expected. And we had a great time with our friends.

There is a good representation of 2D art, but the show leans heavily to fine craft. There is also a "renegade" show on a side street that has some good work along with B/S jewelry, tie dye and serapes. Oh, and dips.

The committee provides coffee and donuts on Friday and Saturday mornings (we're not sure why Sunday was dry) and a nice picnic on Friday night with grill type foods and salads, wine and beer. Live music. It's pleasant. No booth sitters or roving committee people checking up on things, but they were easy to find at the committee booth all weekend if you needed them.

My bottom line was affected a bit by my own faulty perception on what would sell. Almost all of my framed collage sold, my most expensive journals sold while the smaller ones languished. I expected the opposite.

They still share the weekend with a Jazz festival and some other events which I think is a mistake in a relatively small market. Why not spread things out for the folks?

It wasn't a blockbuster show for me, but I was encouraged enough to try again next year. My sales were not as great as that first year, but I was almost double what I did the last time I was there.

It's a Zapp show with a DL sometime in March.

I saw lots of people carrying bags with art in them. A good omen, eh?

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Artful Vision has launched!

Artful Vision's purchase with a purpose gallery is organized as a juried online art fair. It includes visual, decorative and functional art, as well as music and creative writing…but it’s so much more. It’s a unique way for artists to make a difference in communities across the U.S. by donating 20% of every sale to a community or national non-profit.

The people who support worthy causes, also buy gifts. Now when shoppers choose unique art and fine craft as gifts they also choose to support a participating non-profit. It’s a win-win for everyone, thanks to Maxine Gardner’s own “artful vision”.

Artful Vision - where art and community equal change for the greater good.

For more information visit: www.artfulvision.com

What if you knew you could make a difference just by changing WHERE you shopped? Artful Vision, organized as a juried online art fair, includes visual, decorative and functional art, as well as music and creative writing…but it’s much more than that. It’s a unique way to make a difference in communities across the U.S. because participating artists donate 20% of every sale to a community or national non-profit. 20% from every purchase by many individuals can be life changing!

Artists from the United States produce beautiful, useful items and help to fuel the financial needs of non-profits across the country. Shoppers can choose from practical and unique hand-wrought gifts and the non-profit group they wish to support. It’s a win-win for everyone, thanks to Maxine Gardner’s own artful vision.

“Artful Vision means purchasing with purpose,” said Maxine, modestly, “where art and community equal change for the greater good.”

For more information visit: www.artfulvision.com

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Hello!

I'm slowly getting involved in art shows. Around 2 or 3 a year as a sideline to my full time job. This year made the leap to buying a Flourish tent so that took some studying but went well first time out.Nice to be a part of this forum.
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What Your Art Means to its Collectors

From a recent email:

Hi ConnieArt Fair Calendar.com,
I came across your site accidentally, and found Sonny Dalton's name there.

We used to live in the DC area, and met Sonny at the Sugarloaf festival back in 2000. We found his work fascinating, and picked up a small locomotive (couldn't afford much at the time!) When we moved back to India a couple of years later, I called Sonny and ordered one of his pieces - the Harley Hog - because, as I told him, his work said "America" to me more than anything I wanted to take back with me. He mailed it to me without requiring or receiving an advance payment!

I was saddened to read on your site that he was hospitalized last year. (I'm almost afraid to ask... but could you let me know how he's doing? I'd just like to know. Both those pieces are on prominent display in my living room, and I'd just like to know... Art Fair Calendar.com

Thanks
Suman Bolar
The FTB Blog

Today I received this further communication from her:

I am pleased and relieved to know that he is okay. Some people, they just make an impression that stays with you, even if they have only crossed paths with you briefly :)

I'd also like to share a little story of my own:

My dad was an automotive engineer, and our house was always full of metal bits and pieces that drove my mom crazy. He was very possessive of his big blue metal toolbox. It weighed (weighs) a ton! When he died five years ago (he was 64) my mom sold the house and moved to an apartment. The toolbox went underground. My 15 yr old found it recently while he was helping his grandmother with spring cleaning (yes, I know it's not spring, but this is India!). It was full of junk. Nothing of any use to 15 yr old. Spark plugs, auto parts, crank shafts, pistons, inlet valves, circular saw blades... you name it. My 11 year old asked if he could "mess around" with "grandpa's stuff", and I said, sure. A couple days later, he very shyly came and showed me a spaceship he had made, and said he was inspired by "the junk train" we own (Sonny's locomotive). He'd put together bits and pieces using soldering wire to hold them together. I intend to encourage him to pursue his interest for as long as he likes.

Like I said, some people make an impression...

We get many compliments for the two pieces we own, but to my mind, this is by far the nicest thing that has come of them - inspiring a kid to explore his own creativity.


and another one:

Subject: Sonny Dalton

"Thanks Connie-I tracked him down and actually spoke to him and Roxie both last nite, and then he called me today to tell me a joke. he is such a sweet heart. I was thrilled to hear he still has some of his musicians- i need to add a third to my collection- i need a key board player."
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Crested Butte: View from the street

This is one of those shows that gets better with age.The Texans fill the hills, and come on down with money to spend

The show is well juried, well managed and I saw (for the first time this year) a good number of pieces walking down the street headed for a new home on the walls.The show has become a "destination" event where folks will plan their Summer trip to the mountains, and fill the streets both days.This is monsoon season in the hills, and you can plan to drop the sides more than a few times during the weekend. Saturday, the rain hit at three pm, this pretty much killed the day but they came back in droves on Sunday.

This year over 800 artists applied for about 185 spots, and there were no empty spaces.I can see this one becoming better and better over the next few years as the word gets out about the overall coolness of Crested Butte, the sales and quality of this well managed show.

Incidentals:

Now, we are there to sell, but it doesn't hurt to have a bit of fun.Took the camera down the street to the music corner.This chick rocked as good as she looked.The food court was all down home.Real bar b que smoke filled the air,local vendors peddeling fresh lamb and other goodies, there was plenty of veggie faire for the non carnivoires.There are no fast food places here, the support your local folks vibe permeates the entire weekend. We were set up with the local coffee house right behind (the entire weekend spent well caffeinated).There are dive bars,a real nice steakhouse, and all sorts of eclectic eateries and shops that give hope to the dream of the independent business person.Crested is pretty much off the grid, and the locals know how good they have it.Be ready to entertain some of the local characters, but aside from the Hells Angels passing thru on the Sturgis pilgrimige (50 was a distinct presence as well) it was a weekend you leave with a smile on your face, and a few bucks in your pocket.It's one I plan to keep on the schedule.

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August 14 & 15
Brighton, Michigan
Downtown Brighton
presented by the Brighton Chamber of Commerce
125 exhibitors
Deadline: immediately!

Breaking news: Just last week our festival organization was informed by the City of Brighton that we have another block available to us to use for this year's festival (it was originally not available due to a large construction and building project). Therefore, we have space for over 20 fine artists and fine crafters.

The Brighton Fine Arts Festival is looking for fine arts and fine crafters to take advantage of this just-obtained additional event space, which takes place in the beautiful and unique downtown Brighton. The prestigious juried Brighton Fine Arts Festival has become a popular staple of downtown civic events and is still growing with new features.

NEW THIS YEAR -- PRIZE MONEY
People's Choice Awards
1st - $1,000
2nd - $500
3rd - $300
and
Artisan GUILD Award provides
Complimentary booth at next year's show!

Artist amenities include snacks, coffee, lemonade and water for artists, booth sitters, and complimentary vehicle parking with shuttle service, artist welcome bags and more.

All fine artists and fine crafters in all media and categories are welcome to apply. To ensure the quality of the show, all work must be designed and executed by the accepted fine artist or fine crafter. All work MUST be original - NO imports, kits, items made from kits or items using pre-manufactured components are allowed.

ONLY ORIGINAL ART WORK!

No buy/sell - this harms the quality of the show! Artwork must be in good taste and mindful of the show's intent and community's standards.

Brighton is an upscale community in Livingston County with easy access to Detroit, Ann Arbor and Lansing. It has a vibrant downtown with many specialty stores and is a desirable 6a00e54fba8a7388330133f27222ba970b-piresidential area for commuters.


Question?
Please contact Becca Boss

via email: beccab@brightoncoc.org or 810-227-5086


**************

Looking for more art fairs for your 2010 season?

Visit www.artfairinsiders.com/callforartists

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Some of you remember my post about my "trend" of people not buying higher priced (relatively) 2-D work. (I am a pastel artist with a higher price range). I made a comment about the spewing oil well, and maybe that was depressing patrons.

Well, the well has been capped for almost 3 weeks, and I made the very long trip to Bellevue, WA to do the BAM Artsfair with much trepidation.

In my case, the fear was for naught. First, about the show. It is held in a parking structure, with some more expensive booths outside on the street next to the mall. It is a little tight, with most of us having no storage behind the booth. The advantage to being in the parking garage (where I was) is that you don't have to worry about weather of any kind. After many windy shows this Spring, this was nice. You have to ask for a 8' space if you need it. I did, and I was between massive concrete joists, which knock the space down to 6' 8". For many artists, this was okay, but I have an 8' Finale from Light Dome, and this fit, sans canopy. Actually, I didn't even need the structure, 'cause we were totally protected. Just propanals and a cover for the front would have sufficed. If you are in the structure, this is good to know, for the following reason;

If you have a regular van, or a mini van, and you have a car top box, you will have to dolly in. I could have left mine at home, and pulled much closer to my space. A lot of the load in occurs from the rear of the show, and if you can fit under 6' 8" ceilings, your life will be easier. Dollying worked okay for me, load in and load out were fairly pain free.

It seemed that the street was busier than the booths in the garage, but that could have been the mall traffic, out on what I understood was one of the first great weather weekends of the Northwest. The serious buyers walked the whole show. There was a spurt of wealthy ladies on Friday morning, and they seemed to be making bee lines to their favorite returning artists. This was my first time there, and I had no repeat clients. Nevertheless, I equalled my best show ever (Fort Worth). Price sensitivity did not seem to factor for me. Now, I must say not everyone around me had a good show, but I talked to enough artists who told me the show was excellent for them as well. The Museum people were around all weekend, offering encouragement to the artists. There were tons of volunteers to booth sit through the entire show. They did not disappear at 3PM, like most shows. They are a great lot!

My one big beef was the artist parking. The lot was 2.5 miles away with a shuttle. I did not bother, with a priceline hotel less than a mile, I just walked. There were so many parking lots in Bellevue, many empty, and we had to park 40 blocks away? With no storage behind the booths, this is a problem.

I did hear that they had a lot of cancellations, and that they had to work their wait list, and I did see a couple empty spaces, but I, for one, am glad I made the trip.

I am glad that oil well is capped.



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Thanks for your patience - taking me longer than I thought to get the next Question in the series together and out there... I don't know how, but weeks are flying. I am going to try and be more diligent in keeping this more regular – once a week. Which made me think of this topic for question #28. I cannot even begin to tell you all how fun it is to have a blog, as well as do a podcast I am sure, that focuses on a passion. Aside from giving anyone the ability to share some great knowledge on a topic you probably are an expert on (or on your way to being) it is a great way to do some free advertising for your artwork or your business. Now I am not going to take your hand and tell you how to start a blog or podcast, I am going to leave that up to you to read via internet sites or books. I am going to share with you some reasons why blogging and podcasting are great ways to promote your artwork or craft business.

Question # 28 – Should I blog or do a podcast promoting my art business or my artwork?

The answer – yes, IF you have something to share with people that they haven't heard about before. The big question however is what should you blog about or do a podcast on? First look at what you are good at and focus your social media on that. Are you an accomplished artist in your field and want to share your expertise with the world (without divulging too many trade secrets)? Are you able to come up with comical remedies to crafting frustrations? How about offering ideas on how to display or use your work? Don't forget people like to learn new things – if you are a creative person not in just your field of expertise but able to tie other things to your work – this could benefit you too. I could see a person who loves to cook and knit, blog about colors in food and connect that with colored yarn in hopes to create a masterful recipe of knitting project ideas.

To promote your blog/podcast you need to come up with a good content, then find a decent website to post your blog. Wordpress and blogspot are two popular ones I know of ... Make sure the blog is neat and attractive – this goes for both podcasts and blogs as many who create their own podcasts use blog sites to post show notes and such to keep listeners up to date. Once this is accomplished, stick to a writing/recording schedule, consistently make it fun/entertaining/educational, as well as use some good photographs for visual aids. Sometimes reading can get boring – especially if posts can be long and in depth. Mixing it up with some visual aids really helps captures the readers attention. With my blog, I try to tie photos, but don't always have just the right ones for some topics. If that happens, don't worry about it – people will understand. You all do understand right??

Lastly, market your blog – this is what will help you sell your work or get your business recognized. Let your friends and family know about your blog. Tell your Facebook fans/friends know you have a blog and link new blog posts to your Facebook page when you write new posts. Include your blog site on your business cards or in salutations in emails. Also visit other blogs that are similar to what you blog about or where your target audience visits and write informative feedback content via their comment sections. Don't say, “Neat blog – visit me at www.myblogisbetterthanyourblog.dummyaddress.com “ as this is spam – people don't like spam. People do like additional information though and this could get people to want to learn more about you and what you have to say.

I really could go on and on about this topic, but to answer the question, yes blogging and creating your own podcasts can be very rewarding when it comes to promoting yourself and your work. If this sounds like something you want to learn more about many blog sites will walk you through the process and I am currently reading a neat book that covers this topic and more called The Handmade Marketplace by Kari Chapin. I am not a promoter of it, just a reader and do recommend it as it is a pretty current, easy to read craft book guide on how to sell your art/craft. I invite all who do have a podcast or blog to use the comment button and do a brief synopsis of it! Until, the next blog post – I wish you the best and keep cool during the dog days of Summer. - Michelle Sholund, www.quickcraftartisttips.blogspot.com.
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