...if a show will always be good!
I had a single day show this weekend. It was the fourth year I've attended and I was expecting much of the same sort (and size) of crowd and consequently the same sort of sales as previous years. Boy, how wrong could I be!
There has been new management the last two years, aimed at increasing the exhibitors with the result of some buy/sell allowed in. These 'vendors' had increased a little but I wasn't overly concerned, believing my work would shine through :) .
BUT, then the wall of people that normally arrive at opening time didn't. The general 'type' of person was different - more kids looking for presents for their mums for mother's day, and less of the well groomed ladies with their hubbies in tow.
Hours into the show, numbers were still drastically down, interest from people walking around was low and sales were dismal. I saw a couple of familiar faces from previous years but they were only looking, not buying.
I started to second-guess my work. I wondered if I wasn't engaging the potential customer enough (what customer - they weren't even stopping!?). Was there something wrong with my set up? I knew the effects of the GFC was still hurting people, but in the four shows I'd done over the last few weeks, there was a reasonable level of purchases. Did this town suddenly just not want my work any more?
I took a few minutes out to visit some nearby booths. Anyone with a handcrafted product over $20 wasn't doing very well at all. However having a look around:
*the lady with the fabric bags (handmade ... poorly done but still handmade) had also gone into a line of buy/sell t-shirts and accessories and seemed constantly busy.
*the woman with the buy/sell $10 candles in pretty jars had girls and teens 6 deep most of the day.
*the woman with the $15 glass pendants had lots of blank spaces on her boards.
*the bloke with the leather belts was doing quite well.
This was "market" territory, not a proper 'show'! WHAT was going on?
I ended up chatting to one lady who asked how it was going and I mentioned that there seemed a lot less people this year... she then told me that a lot of people were probably at the food & wine festival on in a nearby town. Usually a week apart these had clashed this year. *ahhhh* All those nice prospective buyers and previous clients must have been living it up with gourmet food and boutique wines a couple of towns away!
Fortunately, towards the end of the day some ladies came by stating that they had promised themselves that if I was there they wouldn't buy 'much'. Thankfully either their 'much' was substantial or they just couldn't help themselves and they turned my rather dismal day into at least a worthwhile event.
But lesson learned. I'll now be looking at what else is on around the district and won't be counting those chickens quite so quickly next time!