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Deborah Yorde
Open Call for Artists & Crafters


ArtMiami

66% OFF
 
January 13 - 15
Miami, Florida

              Miami Beach Convention Center 

Fri.: 4pm-9pm
Sat.: 11am-9pm
Sun.: 11am-8pm


Would you like to reach the Miami market without the high prices?

The Miami Home and Outdoor Living Show, at the Miami Beach Convention Center, has set up a special artist and crafters section with booths starting at $333.00, that's a 66% DISCOUNT.  This event is FREE to the public.

To complete your application, log onto:

 
or call Brad at (954)270-2187 with any questions. 

Are you open this weekend and live near Miami? This might be the ticket for you. Imagine an indoor event and an audience that is shopping for home goods. For you?

 

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The One of Kind Show in NYC 2011

I was just in NYC for Thanksgiving, I was so excited because the ONE OF A KIND Show in NYC was supposed to be going on Nov 11-13 and Nov 17-20.This is a show  I had always wanted to see and this time it was finally going to  happen.  NOT!!!  

While at my sisters house in Riverdale NY I double checked the show information online. I   was somewhat surprised to find that the event was not posted consistently throughout the web. Some posts had both weekend dates listed and some posts only listed the November 11-13 date. There was no phone number readily available either but my sister and I  went to the address given.  GUESS WHAT ? NO SHOW! The doorman to the building said the show was canceled. It would have been nice for the sponsors of the show to post it was canceled.  What if I made a special trip to see it.  

In the meantime I remembered that the ACC show was also going on this weekend so we jumped in a cab and off we went. We were going to have our art show experience after all. 

 However and  I hate to say this , (because  I thought one day in  in the future I might want to try to jury in the NY show, since my sister lives there)  the show was not up to standard. My sister and I both felt half of the items displayed in the fair looked as if they could have been at a flea market.  What a disappointment! There were a few artists whose work was noteable, so I was glad to see that, but .... I certainly expected to see great things. It is NYC, after all.  

I asked one exhibitor if she knew what happened to the ONE OF A KIND SHOW, she answered that the booth fees were so high very few people could afford to do it. 
This post address the same subject as the higher booth fees article.  These promoters may just run themselves out of business if this keeps going on. 

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What’s in a name?

butweareartists.jpg?w=640&h=480  When people ask me what I do,  I answer “I am an artist”. Often times the response is ‘I would have guessed that. You seem like an artist.’ But I have always wondered what does an artist seem like? Is something more communicated in the words; “I am an artist?”  Is it an aura, attitude, feeling or a certain look that speaks out?

While an artist is defined as a person who practices one of the creative arts,  a performer of some type or maybe a person skilled at a particular task or occupation, I was sure there were preconceived ideas about being an artist.  I was interested in finding out.

(I happen to have been a painter for 25 years, and a fiber artist for the last five years.)

I decided while I was at the airport waiting to board a plane for the Thanksgiving holiday I would do a quick survey of 15 of my fellow passengers and ask  ”what words come into your mind if I say to you I am an  artist?”  I was not too surprised by their answers.

A few people wondered what kind of artist I was, and had no other thoughts enter their minds. But, the majority mentioned the following words :

Creative ( mentioned many times), with one woman getting a dreamy look in her eyes saying, “I wish I was creative.”   Associations like unemployed, a special breed, gifted, risk- taker, open- minded, free- spirited, right-brain, left- brain, admiration, edgy, a little kooky, a certain demeanor, and a distinct personal style were all mentioned.

But then I realized that what other people thought an artist was, although interesting, were answers to the wrong question. What I really wanted to know was what does being an artist mean TO ME.  What hidden meaning do I subscribe to being an artist?

After many hours of examining my thoughts  I came up with the following:

I tell myself I am an artist when:

1. I need to dig deeper for a creative solution to the problem at hand and that I have the ability to do so.

2. I am seeking permission to be okay with my critical nature regarding visual things.  I  have a strong desire to change and try improve how things appear. I tell myself this need  to create, to reinvent and to perfect is okay.

3. But sometimes I am just looking for an excuse- stereotypical it might be, for one of my antisocial, or quirky behavioral traits .

I guess I would sum up being an artist as having the license and the responsibility to ask What if…????????

I would love to hear what goes through YOUR mind when you say you are an artist. Please contribute and post your comments and thoughts.

 

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This has been out for a few days, but I just found some of the details.  Reason I'm posting this is that we've been using a 'dial-pay' merchant account for years, but NOT on a smart phone.  We've been planning on getting one and moving to Square - which is certainly more cost effective save for the data charges.  Best I can figure we'll save a bit, but it'll be much more convenient. 

My bio includes over fifty years in IT and data communications, so this article kind of waves a red flag in my face.  The folks that brought us all that compliance stuff will probably jump onto this fairly soon - and it could be very justifiable, but also very inconvenient.  The article doesn't get into how much information is sent to the carrier other than "logs every text message".  Don't have a clue what the fallout will be, but I keep remembering all the PR about how tech makes lives SOOOOO much easier (NOT!).

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Art Fair Radio - Debut Episode!

8871897300?profile=originalPlease enjoy the first episode of our new Art Fair Artists' Success Show podcast. 

The premiere episode, "Online Marketing for Artists 101," features an interview with Scott Fox, my son, author, Internet marketing expert and host of his own community that encourages online entrepreneurs, www.ClickMillionaires.com.

Scott has been instrumental in the birthing of my websites and grew up in the art fair business, working for us (my husband Norm Darwish is a photographer), and learning the art fair business by attending more art fairs than he ever hoped to attend.  His inside perspective makes this interview even more compelling and useful to artists.

Listen to the episode here online by clicking on the player widget below.

 

If you can't see the player widget above, click here to visit the show page at BlogTalkRadio.com.

Click here to download a free MP3 of this podcast to take it with you when you are traveling and share it with your friends. (Right click - Save As to save a copy to your PC's hard drive.)

Listen to this free podcast to learn:

  • tips on cheap and easy website building
  • email marketing strategies
  • building your online "social media" presence
  • the online asset artists can build as an "electronic retirement plan"

 

Many thanks to presenting sponsor EntryThingy.com and FrameDestinations.com for sponsoring this podcast.

This is the first in a planned continuing series of podcasts about the art fair business.

Episode 2 will be a discussion with Amy Amdur and Howard Alan in December.  Please click here to email me your questions for Howard and Amy.

Please click below to "like" and "share" and "+1" this podcast
if you'd like to hear more like it?

 

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Spacecoast Art Festival, Cocoa Beach FL

A beautiful sunrise on Saturday morning8871898068?profile=original

strong crowds both days

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I've participated in this show for 4 years and it is always a strong show for me, this year was a little off in sales but not as much as all of my other shows this year. This 48 year old show has a very loyal following among locals and tourists alike. The organizers do a great job advertising with roadside digital signs, printed programs in every hotel, flyers and prominately placed banners. Artists ammenities include boothsitters, continental breakfast, generous spaces, easy set up and breakdown, and quite an awards program.  I was going to list all the award winners but there were 52 of them and I have jewelry to make. There are 10 catagories  with 1st. 2nd. & 3rd in each with awards of 1800, 1200, & 800 respectively. There are also 20 merit awards at 500 each. Best in show carries a purse of 3000 and went to Gillian Kemper. If you would like to see a list of winners go to Spacecoastartfestival.com .

This show is a festival with music during and after show hours and alcohol and in years past there have been problems with drunken vandalism. The festival organizers listened to the artist complaints and this year decided not to have nighttime activities and to my knowledge there were no problems.

This show is always Thanksgiving weekend and is a fun,  well organized and profitable show to do.

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Winterfest - Purdy, Washington

Man do I miss those warm winter Florida days, but my wife and I decided to come home to Vancouver, Washington for the winter and I'm off doing some northwest shows.  Over the next few weeks, I'll be updating posts on several shows.  So let's talk about Winterfest. The show is held in two gyms at Peninsula High School in Purdy, Washington.  This is a community about six miles north of the very affluent Gig Harbor, Washington.  The show is put on by the band as a fund raiser and is in its 30-something year.


Set up was a breeze.  They had at least 70-80 young people on hand to help unload, and they unloaded my metalwork out of my trailer and into my booth in about 10 minutes.  Nice!  My only complaint is that they have a mandatory Friday set up.  It would have been nice if it was optional.

 

The show has no jury fee and a $100 booth fee.  There are about 200 booths, and they advertise hand made by the artist.  They did an excellent job in diversity and quality of what was there.  Very little buy and sell. There was a number of decent woodworking booths, lots of jewelry, several nice functional potters, a nice mixture of fabric artists, and three metalworkers (hey, that's my category so the only one I count).  Unfortunately, I believe that this is about 100 booths too many for the number of patrons.  I had a decent day on Saturday (for a school show) and Sunday sales were about 20% of Saturday. It's not a show to drive any real distance, but it's only two hours from my house, and our son lives about 15 minutes from the show.  So it's a free place to stay and I get to visit him and my grand children.  My thought is that this would be an ok one day show if one has family they can stay with.  Also, I'm starting to foster a clientele in this area and plan on doing the summer fine art show in  Gig Harbor that I understand is pretty good. 

 

In the days of less is more at the shows, the folks that put this on was great.  They are very attentive and constantly are walking around to see if the artists need anything.  They had coffee, water, diet pepsi, and regular pepsi, muffins and cookies for us each day.  They even made two trips by all the booths with carts of everything for us.  Really nice.

 

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CROSSING OVER TO THE DARK SIDE--YIKES, I DID IT

Well I finally did it.

No, I have not gone to doing my images on canvas--that will come later--I dread it, it is just not right for me photographically.  

What I did was take earlier advice from Parker and then from Stern and create my website on Weebly.

It is somewhat easy, but there is still a hell of a learning curve.  It took me all morn and part of the afternoon just to get a home page, contact page and some images on another--and I consider myself pretty computer-literate (although I felt illiterate when I somehow deleted my Home page).  Oh and then I somehow deleted all my contact info.  Then I couldn't get captions under the photos.

Well, of course now that I have a website just like the big boys, I am gonna sit back all day and sip margaritas and just watch all that fabulous moola come pouring into me.  Just kidding.  If I sell one photo via that site I will probably faint.

Anyways, check me out

 

                                              www.nelsjohnsonphotographer.com

 

I still have to add three more pages of images for certain portfolios.  I can see me up til 3 am trying.  I will probably delete them too!

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Photo Caption: Rockbrook Village Art Fair
Several artists have participated in the art fair from its early days. Joining Art fair director Charlie (Juanita) Galvan (l to r): Tom Hubbel (34 yrs.), Stoneware and Earthenware, Omaha, NE.; Loren Corell (38 yrs.), Acrylics, Chesterfield, MO.; Carroll Danbom (34 years), Pastels and Acrylics, Red Oak, IA.


The plaque behind the artists is dedicated to Gloria Mathews and reads as follows: Dedicated to the memory of Gloria E. Mathews, president of the Rockbrook Village Merchants’ Association in recognition of her love for Rockbrook Village

 

Rockbrook Village Art Fair Celebrates 40th Anniversary

Artists, art lovers, and volunteers converged on the 40th Annual Rockbrook Village Art Fair, September 10-11, 2011, in Omaha, Nebraska. The juried art fair attracted 150 talented artists and a crowd of 40,000 loyal customers to the outdoor show, which is conveniently located in an upscale shopping center with easy access to the interstate and major streets.


Over the years, the Rockbrook art fair has gained a reputation for treating artists well and meeting customer expectations for quality, variety, and value. Customers meet and talk with the artists who hail from around the country. Art fair director Charlie (Juanita) Galvan, said, “Our art fair is designed and dedicated to those that create and appreciate quality pieces of all varieties. Whether you are looking for glass, jewelry, leather, photography, printmaking, painting, sculpture, wood, ceramics or fiber.... you are sure to find something special at this one of a kind event. Along with our food court and fine dining at our restaurants it is always an exciting event.”

History of the Art Fair
In 1971, Gloria Mathews had the first Rockbrook Village art fair with 15 local artists. Known as the “Mayor of Rockbrook Village,” Gloria was able to grow this event into one of the best art fairs in Omaha. At the time of her death in 1991, the Rockbrook Village art fair was an established annual event, hosting over 150 artists from across the country.

Gloria also owned and operated a custom framing business in the shopping center. Charlie took over the business and direction of the art fair. By continuing the art fair, the artists and art lovers honor Gloria’s memory. It was her love of art and her vision to bring in the best artists possible that has made the Rockbrook Village art fair what it is today.

8871897901?profile=original
Note: For the last three years, Charlie also has directed the Countryside Village Art Fair in Omaha – Nebraska’s oldest outdoor art fair, which is held the first weekend of June.
The two art fairs would not be as successful without the support of the many loyal, long-time volunteers that return every year, handing out water to artists, assisting with show setup, shuttling artists to their vehicles, making artists feel welcome, and assisting with cleanup.
Charlie is a hands-on director. She can be seen wearing a ball cap as she walks the grounds, wielding a clipboard like a baton, taking notes, and issuing orders via walkie-talkie to her trusty volunteers in a friendly, yet assertive manner. She takes time to chat with the art lovers, shares stories with artists, and ensures that the artists have what they need to be successful.


Location:
Rockbrook Village Shopping Center is a lovely neighborhood setting for the Midwest’s best art fair!
Admission to the Rockbrook Village Art Fair is free to the public. Visitors will find a family-friendly atmosphere, along with a food court and fine dining at our restaurants such as the Garden Café, Jaipur, Pasta Amore, Taste, Don Carmelo’s Pizzeria, Java N’ Ice, Great Harvest Bread, Kristen’s Cookies, Cork ScrewWine & Cheese, and Regis Food Mart.


Contact
For more information about the art fair, contact Charlie (Juanita) Galvan:
Write: Rockbrook Village Art Fair 11004 Prairie Brook Rd Omaha, NE 68144
Call: 402-391-4745 Email: juanita@rockbrookvillageartfair.com
Art Fair Website: www.rockbrookvillageartfair.com
Shopping Center Website: www.rockbrookvillage.com

 

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Back from Chesanning Show

Well, the show I had this last weekend in Chesanning went pretty well.  I know it's not the right type of show for me, yet I'm still happy with the result.  I think I'm going to give this show another year as each year I've done a little better.  Also, since I'm planning on getting set-up to accept credit/debit cards next year I'd like to see how that affects how well I do at that show.  My dad will also be giving it another year as he did quite well and does better every year. 

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Art Fair Artist Coordinator 2012
The Ann Arbor Street Art Fair, the Original, seeks to fill the position of Artist Coordinator for 2012.  This is a seasonal, part-time position that works with the Executive Director on all aspects of the organization that relate to the participation of artists and art activities in the Art Fair and Townie Street Party. For more information, click here.

and also:

Editor, The Independent Artist
Biannual newspaper for the National Association of Independent Artists.  With limited supervision, gather content and layout the publication.  Contracted position.  Proficient with Adobe InDesign and Photoshop.  Knowledge of the visual arts and artist issues. Full Job Description. Send resume to: CarrollSwayze@naia-artists.org

what about this:

Part-Time Bookkeeper
The Ann Arbor Summer Festival seeks a part-time contract bookkeeper responsible for accounting functions that include: A/P, A/R, bank reconciliation, month end close and financial statements. The ideal candidate has significant bookkeeping experience with a non-profit accounting focus. Fluency using QuickBooks and working in a Mac environment are essential. Flexible hours available. Details here.

or this:

Graphic & Web Designer Position Available Now at King Media

King Media is seeking a talented Graphic and Web Designer to join a dynamic team that is passionate about creating innovative and creative solutions for our clients. Based out of East Lansing, Michigan, with a national footprint. Details.

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After last week's drama in St. Pete, I was happy to have this show next up on my schedule: A small, 88-artist show that kicks off the fall outdoor festival season in Naples, FL.  Ably run by Marianne Megela of the Naples Art Association  and a large, efficient group of volunteers, this show took place on a T-shaped layout along two streets just east of US 41 (a few blocks east of the better-known shows along 5th Ave. and Cambier Park later in the season).

The show has undergone a name change (it used to be called the Naples Renaissance), but boasted high quality and a wide mix of media: 22 painters, 13 jewelers, 9 ceramics artists, only  7 photographers,  and the rest divided more or less evently among sculptors, wood carvers, leather, glass, mixed media, and digital artists. (There were no awards. )

Setup/teardown and parking couldn't have been easier.  You could arrive anytime after 5 PM on Friday to unload right at your space; each artist had lots of storage space behind their booth, or even to the sides, if you needed it. Parking was in a large grassy lot just across the street from the show venue.  If you wanted to wait until Saturday, as I did, check-in started at 6 AM. 

The show was decently advertised in the Naples News and a local arts magazine (which was also a show sponsor), and most of the folks I spoke with found out about the show that way (Naples is an older population, and they still read newspapers).  There was a curious lack of signage--I saw only a large vehicle equipped with a banner parked at the edge of the show.  I didn't have a chance to ask about that: could be that the city's powers-that-be simply wouldn't allow more. It might have been the $4 "suggested donation" that kept crowds from being heavier.  Or the nearly perfect weather that diverted crowds to boats and beach.  Or maybe Thanksgiving travel sent folks to the airports and I-75 instead of the show.  Whatever the reasons, attendance was moderate on Saturday, and a bit lighter on Sunday.

But this is Naples, land of deep, recession-proof pockets.  So by show's end it didn't seem to matter that much, at least among the folks I spoke with.  I sold 4 large-ticket items on Saturday but mostly lesser-priced work on Day 2, winding up with a decent total comparable to the previous week's.  Most of those around me, interestingly, made most of their sales on Sunday.

No one told me they zeroed or  "just made booth fee."  One 2-D artist came by to tell me he sold four large pieces; another 2-D artist reported the same.  The jeweler across from me, purveyor of pieces in the 4- to 5-figure range, made at least one sale and likely more.  My neighbor Jen, who makes clever wall pieces of fanciful "dock scenes" (and who has a retail location right across the street), had half-bare walls by show's end. 

Tear-down was glitch-free, and nearly everyone was on the road by 6:30 pm.

This is an artist-friendly show: easy parking and setup, free breakfasts both days, booth-sitters that walked the show continually from the opening bell until just before closing, and best of all, visitors who knew and appreciated the art they saw.  It would have been great to have had even more of them. . . but all in all, this is a show that just might be a mainstay on my schedule until they kick me off. 

How'd some of you other folks do? 

 

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Sales and Christmas

Black+Friday2sepia.jpgI've not been really big on Black Friday, nor Cyber Monday... It has become a contemporary tradition to go shopping the weekend after Thanksgiving here in the US, and it has become the biggest shopping weekend of the year for some businesses.  Even our local fabric store was having big weekend specials they were calling "Doorbusters", and I made the mistake of stopping in for supplies...  Argh.  Big mistake.

 

I understand the idea behind saving money.  Really I do.  I don't have anything against a person looking for the best deal and spending as little as they can.  But the last couple of years have seen a lot of customer "recklessness" in their attempts to get that outlandishly priced sales item.  People line up for hours as businesses open their doors early, or even stay open late for "pre-sales sales".  This year, there have been various reports of a woman assaulting other customers with pepper spray to prevent them from taking all the sale items before she could reach them.  There's also been customers shooting each other over sales, and I just heard about an entire line of people that let an elderly gentleman collapse from illness, stepping over his body as they proceeded into the store...

 

I shake my head at these things and think, "Is this what we've become?"

 

I don't participate in Black Friday.  On purpose.  But then again, maybe that's because I'm a guy.  I've read that guys approach shopping as a "tactical experience" while women approach it as a "philosophical debate".  Have you ever tried to simply find a parking spot at a store so you could even get inside to shop at all on Black Friday?  I have.  Simply put, my "tactical experience" ended in the parking lot, and I've never looked back.

 

I'm not sure I understand why there's such a frenzy to spend money on this particular weekend... I guess I just value different things when I shop.  Like my sanity.  And my ability to breath.  I'm willing to forgo a sale to keep these things.  No savings is worth giving them up.  I guess I don't value "things" as much as others do.

 

I have a theory about that.  I think it boils down to the skills I've developed over the years, and my ability to "make" things.  I don't feel the need to buy them.  I enjoy the process of making and giving if I can.  I think that sort of short circuits the overwhelming need to buy stuff, because I know that a gift from my heart is worth much more than a stereo component or a new flat-screen TV.  I just don't get it.  I don't think I ever will.

 

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So for all those people who don't find what they want on Black Friday, Cyber Monday has become the biggest sales day in the US online as people turn their attention from brick-and-mortar stores to online shopping opportunities.  I've seen so many sites this weekend offer free shipping, it's almost smarter to simply let your fingers do the walking and stay home while it's all mailed to your door.  That might be what I'll do, but I still don't feel the need to shop, then shop some more, and then shop even harder...

 

I know that sounds antithetical to my own business success (as I should be encouraging others to spend their money on my stuff) but there's something inherently "artificial" about these conjured up opportunities to spend money...  Honestly, if you want something, I hope you'll buy it, but it's already at the lowest price I can offer it...

 

And as an artist, do I really want people to buy my stuff who are looking for "deals"?   Is that the demographic that I'm marketing to?  I don't think so...  Those kinds of shoppers would inevitably be disappointed that I don't have a "buy one, get one free" offer, nor a percentage discount.  I do include tax and shipping in my price for orders in the US--but that's regardless of whether it's the holiday season or not.  The whole point is to encourage relishing artistry, not relishing thriftiness...

 

So I encourage you to shop this holiday season with your heart as well as your wallet.  Consider what you're paying for and where it came from, not just how much you'll be saving.  Ponder the experience of giving, not the item given.

 

And be careful out there...  It sounds dangerous.

 

Until next time, Live Life with Relish!

 

 

 

 

Top Image from sffoghorn via Flickr.  Creative Commons License.

Bottom Image from tshein via Flickr.  Creative Commons License.

 

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Reston Late Fee

So I got an email saying the Northern Virginia Fine Arts Festival had extended their deadline until November 30, so I thought what the hell, Lucy's kneeling there, holding that football, and she has such a nice smile on her face, why not try to kick that ball again? We all know how that story ends- Charlie Brown flat on his back in the grass again.

Even so, I was ready to try! They've never let me into their show before but maybe this new group of images is the winning ticket!

So I got all ready to fill out their application, and then I saw their application fee- $50. Outrageously high to begin with, and then my eyes popped out of my head when I saw that after November 1st there is a $50 late fee.

So, they are offering me the PRIVILEGE!! of paying $100 to have my images projected in front of their esteemed jury for eight seconds, and then maybe, just maybe, have a chance to do their show.

I just can't bring myself to do it.

No thank you Northern Virginia Fine Art Show. I don't know what kind of economic times you people are living in but this artist doesn't spend $100 on the POSSIBILITY of doing anything. 

So next year I will either apply early ($50 still seems steep- it's the highest I've seen), or maybe just accept that Reston and I were not meant to have our three days in the sun.
Sigh.
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On Purchasing a Fair/Festival Tent

Well, I finally bit the bullet.  I bought a tent so I can go to art fairs and festivals.  It was a pretty penny, to be sure, but I plan on having it for many many years, and I got a lot of features that I find appealing.  Thought I'd share what I went through to make it happen...

 

There have been a lot of different things said about different types of tents, and everyone has their favorite brand.  There is a huge variety of different kinds of tents to choose from when you're thinking about making a purchase, and there are a lot of people out there willing to tell you exactly why you should choose their preference over another.

 

Being in the "clueless boat", I had no idea where to start.  There are a couple of great blogs that I started following, but Michelle Sholund's Quick Craft Artists Tips You Need to Know seemed to be the most interesting and helpful.  I also joined a forum, Art Fair Insiders, and found a helpful group of posters that were very willing to assist newbies as long as I took the time to explore the site for answers to my questions that had already been given numerous times.  I had an unfortunate run-in with a flamer who tried to stir up trouble, but the forum proved her completely out of character and really stepped up to make me feel welcome.  I wrote about it in my blog post, here.

 

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So today, I just had to put my money where my mouth is and dive in.  I bought a 10x10 TrimLine tent from flourishdisplays.com.  I'm very happy with my choice.  I had lots of alternatives--Light Domes, Craft Huts, EZ-Ups...  I decided that I was going to potentially have a lot of weight mounted to the walls of the tent with gridwalls, etc, so I opted to go for something a bit sturdier than an EZ-Up which can sometimes be a bit flimsy (I've read).  That, ultimately, was the motivating factor behind my decision to purchase a TrimLine tent instead of other brands.

 

Ease of assembly was not an issue for me--I was a Boy Scout for a while (albeit a short while) and I'm quite capable of putting up tents.  And as  long as I'm organized, I'm pretty sure the tent assembly process is not going to be a burden.  I'd watched the videos.  I'm feeling pretty good about it.  So that meant the ease of assembly for an EZ-Up tent was a non-issue, and their main selling point was moot on me.

 

It really boiled down to whether a Light Dome was my choice or a TrimLine.  And the TrimLine simply seemed sturdier and had more features that I could choose.  I got more structural stability, a semi-translucent roof so I don't have to worry about lighting too much, and some awnings that are really going to be nice.  And I was able to purchase it at a height of 8 feet, not the standard 7 feet.

 

Yes, I'm sure the Light Dome has all these options, too, but I would have had to ask in a phone call how much they cost, and I didn't want to have to debate things with a salesperson.  Instead, I simply called up TrimLine in Florida (a far cry from San Diego--shipping is going to kill me), talked with Luke and told him everything I wanted, and it was done.  Luke was nice, affable, and extremely helpful.  He offered some great advice, and walked me through the whole thing.

 

Ultimately, I don't anticipate that there is much price difference between the Light Dome and the TrimLine when you add everything up. And both are in Florida, so I couldn't save money on shipping either way...

 

So.  It's done.  I'm sure there are lots of people that may say, "You should have done this or that or the other thing," but I refuse to have buyer's remorse!  I have been planning the layout of my tent for a long long time, and I'm really excited about having the opportunity to practice packing everything into my little Nissan Cube and assembling it all, then disassembling and packing it all away again...  I have been contemplating display mechanisms for a while and fleshing out the "look" that I want.  I still have a lot of exploring that I want to do (mirrors, hanging display forms, battery-powered lighting) but I'm not worried.  I feel like I have a starting point to work with now.  And that makes it less conceptual and more real.  Buying the tent has provided some limitations which I can work within, which in the end actually become "de-limitations" because they allow me to move forward.

 

Whew!  Now to start exploring local farmer's markets and street fairs--the next steps toward actually getting myself out there, and then on to bigger and better art festivals.

 

Time to get back to the studio!  Live Life with Relish!

Image from Flourish.com.

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Featured Artist: Brian Jensen - Painting

Maybe you've already been struck by the clean-lined modern, yet nostalgic, quality of Brian Jensen's paintings, but he's only been in the art fair business since 2004, so possibly you haven't seen his work. 2011 took him from Scottsdale to Sausalito with a few stops in Iowa and Michigan in between.

Deborah Yorde


He began his career as a graphic illustrator after finishing art school in Minneapolis. He and his wife, Leslie, owned a design studio there, then decided to downsize to a home studio which eventually led them to the art fairs where he's found many collectors.

Deborah Yorde


His work includes original paintings, mosaics, wood trays painted mostly on wood. He also builds his own trays, boxes and frames. There is a cohesiveness and vision to the work that draws you into his booth. His iconic images of Chris-Crafts, MG's, old motorcycles and summer days at the lake resonate with a regional flavor that should be much appreciated at his next show in Chicago, The One of a Kind Show, December 1-4, at the Merchandise Mart.

Deborah Yorde


Read more about Brian: www.artfaircalendar.com/art_fair/featured-artist.html

 

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Trunk Show Success

Does anyone do trunk shows?   If not I urge you to try one... or do a studio show that could be set up much the same way.

I just had my annual 2 day trunk show in my local town (population of the town and outlying district 800), hosted by a lovely lady who has the local giftware store.  Nice atmosphere - bright and welcoming.   Situated perfectly smack in the centre of the shopping street.   This was my 6th year and my 3rd venue.   As a rule it's always done well, but I think this was the best year.

I was given a space to set up as you enter the store with a shop window for the 2 days as well.   The cost to the store for hosting was nil as she was doing it to also bring people in to her store.  

We did a joint advertisement with the owner in the local paper ($50 each), sent out invitations to anyone in the local district that had bought from me in the last couple of years ($36 postage and $10 for the invites) and then did a flyer into locals letterboxes ($76) a few days before. 

It was set up as the first day 2-7pm as a 'client preview'.   We provided a few bottles of champagne and some sparkling water, cheese and crackers (cost about $60).  We tried to make it an "event".   And they sure turned out for it and were in the buying mood!  

 

The 2nd day was open for everyone 10am-5pm although lots of clients who couldn't come the first day came on the 2nd day. 

I was unsure how I'd go given the ongoing bad-news economy, however we have just had 130mm of rain in the last week and when you're selling to women who are on the land, rain always boosts expectations.  (Although there was so much rain some clients couldn't come as their creeks were up blocking the roads!). 

 

I'm pleased to say though I was busy for the whole 2 days - I DID take the camera but I was so busy I never managed to actually get it out of my bag and take a photo...sorry!

 

I started setting up around 10.30am the first day and had enquiries before I even had my tables put up!  It continued to about 6pm.  I thought that  was probably it and the second day would be quiet -  but people were waiting for me at 10am and the last left at 6pm.

The store owner was thrilled with her sales and the number of people through as well.

I had 34 sales comprising 65 items and have three orders yet to be made and costed.   Pieces sold ranged in price from $25 to $350.   The vast majority were previous customers so I'd already converted them to buyers in prior years so it wasn't hard to sell to them.   They were buying both gifts and something for themselves.  

 

I must add that I don't overwhelm the locals - this is my one show of the year.  I also have two displays in town (one gallery and one store) and people know where to find me the rest of the year if they want something.

 

Given Nel's recent thread about the spiralling costs of doing shows - I think a trunk/studio show is a good alternative and if you had a wide client base in different areas, you could travel around doing these types of events on a regular basis.

 

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Deland, etc.

I’m finally home and glad to be here.  This is how I figured the shows would stack up for profit on this trip – Deland, Dunedin, Disney.  This is how it ended up Disney, Deland, Dunedin and if it hadn’t been for a sale at 4:45 on Sunday, Deland would have ended up at the bottom.  Here’s another fact I did not expect – 75% of my sales (by item, not cost) were northern scenes.  It’s a strange world in Florida these days.

 

So about Deland – Deland in the past has either been my best or second best fall show.  It is a class act, put on by the Florida Museum of Art.  Booth spaces are back to back (no storage) in the middle of one of the main streets through Deland.  While the economy of the area is not the greatest it is a very artsy town with several galleries and many specialty stores as well as some hole in the wall great restaurants.  The number of booth spaces was reduced this year which put me closer to one end of the show.  Amenities include a VIP dinner the evening before the show, an artist dinner on Saturday night, and an artist oasis with breakfast, lunch, and water during the day.  The crowd was way down this year, possibly affected by really nice weather.  In Florida it is best to hope for not so great weather.  Really nice weather, especially this late in the year, tends to send people out to the boat, instead of the art show.  Maybe that was it, or it could be the economy.  Setup is Saturday morning but parking is close by to most booths and although the street isn’t closed until 6AM, most people arrive earlier than that and unload to the sidewalk making setup pretty laid back.  Although there is no storage, parking is close and I was able to make a few trips back to the van for restocking.

 

Speaking of the economy, the house we own in Florida is about 15 miles away from the show location so on my way out on Monday I did a drive through to see how things looked.  There seem to be fewer for sale signs and fewer unkempt lawns.  More of the houses in the area seem to be occupied.  The houses to the right of us and across the street that were vacant when I left seemed to be occupied now.  They both have garages and it was the middle of the day so it was hard to tell but the lawns look kept up.  The house to the left of us is still vacant and the last two residents totally trashed the house so I think it is going to be vacant for awhile.

 

Without a guaranteed acceptance into Disney next year, I’m not sure if I’ll do this trip again.

 

 

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My 2011 Lessons Learned

After not having participated in art fairs for several years, 2011 was the year that I jumped back in headfirst and although I felt a bit lost at times, it ended up being a fairly successful adventure.  So I just wanted to share some of my lessons learned...

1. Trading in my Caravan for a Trimline was the best investment I made all year.  It's intuitively easy to assemble and the weight is manageable.  I was happy to have it for my last three shows and thankful to the couple who showed me some tips to make setup/teardown easier...which leads me to my next lesson learned...

2. I had to learn to not be afraid of asking questions or for help.  People tend to be generous with both and I'm most grateful for that.  

3. No need to pack the kitchen sink.  Streamline, streamline, streamline....

4. I overbooked this fall - as my grandma used to say, my eyes were bigger than my stomach...too many shows, not enough inventory and not enough time to create more than a few pieces in between shows.  I've spent a few hours crunching numbers (which is a painful but necessary task) so I have a better idea of what my minimum show inventory should be based on this year's sales plus added 10% for my sunny day growth outlook.  If I want to do more than 10 shows in 2012, I either have to find a more efficient method of creating without sacrificing quality or artistic vision, cut down on my commission work or add another kiln which means a larger studio...

5. All ratchet tie downs are not created the same.  Never having used them before, I didn't realize they came in different lengths, widths and that none of them seem to work the same...this may seem trivial to some but I am SO mechanically challenged at times...

6. I'm more comfortable with and therefore have had better sales doing shows where there are between 65-150 artists and where art is the destination in higher end markets.  Not too small...not too large...just right for me...

7. My sweet spot price point for this year was $245.  I ended up creating a mid-size piece during the course of the year based on customer request and it has been selling well... My smaller pieces don't sell as well so I need to revisit that design over the winter and my larger pieces take a bit more persuasion...My overhead cost is high even though I buy my glass at wholesale pricing but I knew going into this year that my pricing was fair so it was good to find this niche...

8. I started getting what I consider to be bonus sales once I began gathering contact information from strong Be-Back candidates and following up with them via phone or email after the show.  It turned around my last show from a negative into a profit.

Between adding the Trimline and a larger kiln, it was an expensive but rewarding year.  I have the foundation I need to move forward into 2012 so we'll see what the new year brings!  I don't post here often but I do pay attention.  My sincere thanks to all of you for the nuggets of knowledge that I've picked up this year.  I'll do my best to pay it forward in the future whether on the board or in person.

 

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Here is a little history of how I came to be in art shows--and it harkens back to where I was in downtown St. Petersburg last weekend.

Ironically, my booth at Artscape in St. Petersburg last weekend was right across from the old Crislip Arcade where they had coffee for the artists.  In 1956, at age 11, I had my first taste of selling retail.  read on.

His name was Col. John Fritz, retired Air Force, and he showed up at our Boy Scout Troop 268 meeting one night.

My pop was our troop leader.  he was a Lutheran but our troop was all Catholic because it was at the St. Joseph Catholic hall in southside St. Petersburg.  Father John Murphy, our parish priest, would always chuckle and say, "Johnny, you are just one of us, your just a little bit to the left." My pop was Nels Johnson Jr. (I am the third) but in his Coast Guard days he was known as "Johnny."  Only my mother called him Nels.  Hence the priest's benediction.

Anyways we were all earnest Boy Scouts going for our million merit badges so we could become a Eagle Scout( I made it there plus three palms, fifty merit badges all total, an over-achiever at an early age--but what the hell, I was the scoutmaster's son, I had to better than the rest or there would be hell to pay.)

Anyways, Col. Fritz shows up at our hall lugging collections of rare coins--he got our attention--we kept hoping he would drop just one fifty-cent piece on the floor.  

He was the guy we would have to beguile if we wanted our Stamp Collecting or Coin Collecting merit badge.  Curiously I noted, he brought plenty of coins but no stamps.  So when the meeting ended I cornered him.  I said," Hey Col. Fritz look at my stamp collection.  Whadda ya think?"

He was impressed. I had stamps from all over the world the.  Borneo, San Marina, exotic small island republics in the Pacific who are long gone now.

You have to understand I had just come off a three year bout with polio--a winner, before the Salk vaccine.  I had lots of time sitting around so stamp collecting took me traveling to far off places.

I think he saw my enthusiasm for stamps  and also saw i was good talker.  So he offered me a deal.

He was opening a new shop in the Crislip Arcade where he was going to sell stamps and coins.  he wanted me to come work for hi, after school weekday afternoons, and then all day Friday.

In return he guaranteed me I would get both badges, which was cool since I did not have a coin collection.  Heck a coin collection to me was what you used to buy packages of Fleer Bubble Gum with baseball cards inside.  Or nickel Hershy bars.  I said, "Sign me up Colonel, I am all yours."

I would ride the bus for a nickel down to Williams Park in St. Pete and then walk a few blocks to the arcade.  My pop picked me up at night and dropped me off on Saturdays.

I remember when you first walked in the arcade there was an old juice bar there and they sold papaya juice along with orange and grapefruit.  Papaya was exotic to me.  My parents never touched the stuff.  Naturally, I wanted it.  It was 15-cents a glass, it was served in little pilsner glass like you would get 25-cent drafts of beer years later.

I imbibed papaya on a regular basis and showed up charged ready to sell stamps to the Rockerfellers.

My crowning achievement came one Saturday.  This guy came in flush with cash.  You could smell it.  And yes, he was wearing "good shoes."  He wanted a ton of stamps, but naturally, he wanted a "best price deal."  He was looking at buying almost $500 worth of stamps, which was the most money I ever saw in my life.  He looked first at the Colonel and flashed his big smile.  "I will give ya $300 for the whole bunch."  

The Colonel looked over at me and told him, "talk to my associate here, young Nels, he handles the stamps."

I took a big gulp.  He was backing me.  I was nervous, but I knew it was my play.  I looked the guy right in the eye and said,"$450 and not a penny less."  The guy smiled and pulled out the cash.  He was impressed at my moxie.  Even then, I had figured out the guy really wanted the stuff, so you gave him a little so he felt he had gotten a deal.  Everybody went home happy that night.  I got both my merit badges and continued to work for Col. Fritz until his untimely demise a year later.

So back to the present.

I walked into the old arcade last Saturday and of course it does not look like it was in 1956--that was 55 years ago.

I walked down to the last suite on the right where Col. Fritz" shop was.  I looked inside and I could remember every shelf with the coins on it and every stamp collection laying on the tables. I could see that young kid,me, grinning and looking forward to talking to people about stamps.  Just like I do now with my art.  It is a long journey, but to me it was just like yesterday.

I had a magic childhood growing up in St. Petersburg in the 1950s.  It has shaped me and made me who I am today--I am truely blessedI hope you liked my Thanksgiving tale.  

God bless you all and aloha, Nels.


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