This isn’t a show review, because I actually wasn’t at the show. This is one I have done a few times before, but wasn’t accepted this year. After talking with artists I was really, really thankful that I was spared the experience this year, and I’ll definitely be waiting at least another year before applying again to see if they can pull their act together or not. What I heard was so astonishing that I was kind of surprised that no one else is talking about it (and I only put a few of the most important points because I was getting tired of typing). I would love to hear from more artists that did this show to see what they thought.
Pre-show communications to customers: FAIL
- The week before, I was in the Minneapolis area doing a show and heard more than one patron remark that they were surprised to hear that Stone Arch was happening, because the website still said the show was cancelled and they had not planned on going. This is mostly why I was curious as to how the show went and went around looking for people to ask about it.
- I know people in the area, and apparently the advertising that was done wasn’t very clear as a number of people showed up on Friday night (which was music only) and were very disappointed that the artists weren’t set up and open for business as well.
Pre-show communications to artists: FAIL
- YOU CAN’T CHANE THE HOURS OF THE SHOW AND NOT TELL ANYONE. (Edit - according to Diana below, this info was in the packet sent the week before to artists, it's just that many artists did not notice the change in hours and were surprised by them at the show) Artists found out only when they got their packets at the show that they had decided to extend the hours on Sunday to 7PM. Because there are so many condos in the area, they thought it would be nice to give those condo dwellers the chance to shop at the art festival after they got back from their weekend activities. (Because obviously the arts are so important to them that they can only fit them in between 5PM and 7PM on a Sun night.) A number of artists were caught having to get an extra night’s hotel room they had not expected. And it’s not like this is on streets with bright lights, this is in a park with poor lighting which is not somewhere I’d like to be working after dark. I can only imagine how pissed off I’d be to find out a last minute change like this.
General attitude toward artists: FAIL
- And now we are getting to the really astonishing part. An artist I spoke with was across from an infamous sponsor booth that was blasting loud rap music (which really doesn’t work for most art show patrons anyway!). This artist got them to turn it down briefly a few times, but eventually the volume would always get cranked again. Finally, he found a member of the show staff and asked if they would ask them to keep the music down. He was told that she wouldn’t (not couldn’t) do that, as the sponsor had paid to be there. WTF?!? When he pointed out that HE had paid to be there too, the response was that the sponsor was local and that local sponsors are what make the festival go. Huh. Kind of thought artists are what people came to an art festival to see, but maybe we should all just stay home and see how many people come out to see booth after booth of gutter people, newspapers, and health food drinks.
Now, this is the subtle subtext for too many shows, that artists don’t matter and the sponsors can pretty much do whatever they want. But I’ve never heard of any show person actually SAYING it out loud. In a way, their honesty is quite refreshing.
Artist response: FAIL, FAIL, FAIL
- And this is mostly the reason I decided to write this up, even though I wasn’t at the event. The show did do a questionnaire at the end of the show, but the artist I talked to said that he didn’t fill it out and wasn’t sure that the other artists that spent the weekend complaining filled it out either. But he thought that so many people were pissed off that surely someone else filled out the form. Argh!!!
When you find yourself at a show like this with multiple points of failure, take some responsibility and make the time to let them know why you are mad. Instead of deciding to never touch the show with a 10 foot pole in the future LET THEM KNOW WHY they won’t be getting an application from you again. These are all terrible mistakes, but the show staff isn’t psychic. And obviously the line “they should know better” is false, because if they did know better they wouldn’t have done things the way they did. The collective bitch-fest that seems to be the state of the industry these days won’t change anything. Calling shows on their behavior is the only way to let them know that way of doing things is not acceptable. Then you’ll either see a show that makes changes, showing they get it, or you’ll see a show that ignores you, showing that you are only as important as your booth fee (and if they can’t get that booth fee from you, they’ll just get it from some other sucker). Either way, you'll find out if that is an organization you really want to do business with in the future or not.