Why Everyone Hopes You'll Be the Hero

An excellent blog from Copyblogger by guest poster, Robert Bruce, of relevance to this audience:

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table.

There were three of them sitting in there, bored, distracted, glancing at their watches.

The big heart inside my chest was pounding on the rib cage, hoping this was the one.

“Hi, uh …. Mr. Bruise is it?” No. 1 said.

“Yes, it’s actually Bruce, but thank you, I …”

“All right, what do you have for us today?” No. 3 said.

He was looking down, rustling some outstandingly important paperwork into some sort of crucial order.

“Yes, thank you, I, I’ll be doing a short monologue from Shakespeare’s Twelfth Night and another from Sean Penn’s turn in Carlito’s Way.”

I heard one of them groan under his breath.

The rest of the article: http://www.copyblogger.com/be-the-hero/


About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter.

 

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Comments

  • What a great post!  Thanks for putting it up Connie! It goes right to the heart that the number one issue most people have is self-esteem.  Realize your gifts and get right to it!
  • Right, Steph. When I was a teacher there were several variants on this: catch the kid doing something right and praise, and when preparing for a standardized test don't spend all your time teaching the hardest stuff work on extending what the students already know.
  • It might have been this same copyblogger newsletter that was talking about concentrating on your target audience. They pointed out that most people, when preparing & rehearsing in their minds, will rehearse presenting (or selling) to the people who are the most skeptical about their ideas, and therefore the hardest sell - rather than rehearsing how to truly inspire the people who already agree and share the same point of view. I realized that was really true for me. I realized it's better to focus my efforts on the people who already love the type of work I do, and give them a great & fulfilling buying experience.
  • More wisdom in this post than in a thousand rants from a mother's basement. :-)
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