Another in the long list of Howard Allen events. Well advertised. Hige crowds. Lots of dogs of all sizes. Beachy atmosphere and casual feel but few people parting with their money. In my section, beachy sayings on wood sold well as did the inepensive jewelry. Did see some floral arrangements and garden art going by but very few bags were evident. No one really raved about their sales. Weather was warm with a nice breeze both days. Threat of rain vanished as the day went on Sunday. Sunday was cloudier than Saturday but in the low 80's none the less. Well managed show but I need a more upscale buyer than attended the show.
Siesta Fiesta
Posted by Sharon " Sherry" Wilson on April 26, 2010 at 7:23am
Comments
I don't think an artist should be "bored"... in order to make sales now you have to connect and interact. Before it was easier just fill the empty walls, now you need to confirm their desire to buy something they love but are reluctant. Not easy but we are "selling our talents ". I watched one artist sit on his chair doing a crossword puzzel in full sight of his clients that were walking into his booth, did he get up to greet or talk, for the most part no.
It's hard being perky all the time but buyers are spending alot of money for your work so yes sell and entertain. No need to be pushy just friendly. Even if they don't buy but leave saying "it was nice talkiing to you," at least you know you did your part.This is not a lecture just my way and what I see at the shows.
Don't drive yourself crazy trying to figure it out, there are to many what ifs in the picture. Just know that you did your best and maybe your people were not in the mood. My friend who did great last year this time turned out not to be a good show for him. Go Figure!!
I would not do this show if it didn't have an "art section"
been there done that and it doesn't work for me.
We all just have to just keep trying and trying and trying.
Drive safe
For me (fine art/wildlife photographer) it was a solid show and a buying crowd. I sold four large canvases and took orders for two more. My neighbor this weekend (whose name I have never known, but he sells nothing but pelican wood carvings) sold out his entire inventory by 3 PM Saturday and headed happily home to South Carolina. So there were definitely buyers there, but among the few others I had time to talk with, results varied from near-zero to mediocre to "one of my best shows of the year." So take your pick!
But I agree about the layout: the "gaps" between crafts/fine art/crafts would have been puzzling to me had I been a show-goer.
I took a little bit of a break Sunday to walk a few blocks in both directions, and I don't think I would have enjoyed a location across from the stretch of packed honky-tonk bars...with the live(?) music playing it was tough to carry on a conversation.
But I was (thankfully) not near those, as I like nothing more than talking with my customers about where they're from and answering questions about my work. And I noticed a couple of trends worth sharing:
* Snowbirds were still present. I had five visitors from Maine (!) in my booth, and four from the UK.
* In the last month, I've had increasing numbers of customers purchase works (or place deposits for works) that they'll be using in new homes that they're planning to buy/build. At Siesta, I had more conversations along these lines than I had in all of 2009. So the real estate market seems to be improving!
I keep a separate, leather-bound log book and invite folks who talk to me about future home purchases to write down their email addresses and (optionally) their favorite photographs so they can subscribe to my e-newsletter and we can keep in touch.
All in all, it was an encouraging show for me and a nice wrap to the "fine art" season down here in FL.