I know it sounds odd, but for many of my customers I seem to have become their “secret weapon” in 'keeping up with the Jones’ ' scenarios. I’m specifically referring to well to do, more mature ladies (i.e more grown up children) who “do lunch” with their friends, attend fundraisers, love to shop and so on.
They have usually found me online (by chance!) or at a show and live at least a couple of hours drive away (my local customers are more than happy to spread the word). They buy regularly from me, for both themselves and gifts but overall, we’re not talking huge $ - perhaps $200-300 from each of them a year. But that’s where it ends. You would assume that you would get some ‘word of mouth’ happening and a few referrals. Although I hear that they’ve received so many compliments on their newest purchase, I’m yet to see that translate … EVER… into an enquiry.
I’ve think I’ve become their secret weapon in the way to outdo their friends (who I assume are similar in style and taste to them). I’m obviously not well known where they are so that they can't "drop" my name and have it mean anything. When complimented I assume they just say thank you and move on, or when pressed, describe me as the little ‘girl’ (although I hardly fit that description any longer) that makes things for them. To quote one of them “I told my friends I have this amazing little girl I found who makes them for me”. End of story.
I’m not comfortable with saying to them “please let your friends know” as these are established clients and that line seems more appropriate for newer clients - and a bit pushy at this late stage.
So, is there any way that I can turn this to my advantage? Or a way to get them to spread the word? Any ideas welcome!
