wholesale (3)

With 4 wholesale crafts markets scheduled between January & mid February, how does one decide which show to choose? If you are a first timer there are several factors to consider.

  1. Is it wise to choose the ACC's new & cheap Hip Pop offering? Being the 4th and last show there will be fewer buyers attending a show that has shown a discouraging history in recent years. Those buyers that do show up will have depleted a major portion of their budget.
  2. The Rosen Show in January has the history and would be the show of choice. Better to share a booth to cut costs and meet the buyers who are fresh and looking for new work. Historically the Rosen Buyers markets have been the strongest for wholesale crafts.
  3. The NY Gift Fair is tricky, expensive and does not get enough "craft buyers." Nothing compared to  the Rosen Show.
  4. The Acre Show mid February, took the old Rosen Show dates, an unpopular and disruptive move and does not have a reputation for quality or buyer attendance. Too many artists will be doubling up to cover themselves since no one knows which buyers will be going where for sure.
The entire situation will force both buyers and exhibitors to go to greater expense than ever before in hopes of accomplishing their goals.
In a nutshell ... The  Facts
 
 A. The numbers of serious craft buyers has been shrinking. Although there is still a strong core of capable buyers out there, we don't know who will show up at which show, and they are all hedging their bets and loyalties as they decide where to do their buying.
 
 B. Even though the ACC's new HIP Pop program is cheap, you will be competing with 550 plus exhibitors in a show that has disappointed many exhibitors for years.

     1) The ACC has shown nothing in the way of any effort to recruit new buyers, yet they continue to add exhibitors. You could call their wholesale the "No Buyer Zone." 

     2) Here are the links to Craft Show News anonymous reviews of the past ACC wholesale shows. Read them and  make your own decision: http://www.craftshownews.com/show_summary_info/ACCretailBalt13_Comments.php
 
C. If you are new to wholesaling, struggling with making your current wholesale business a success, need coaching on how to get your wholesale business working, you might want to consult with an expert in the field. I believe that The Rosen Group offers mentoring and workshops and so does ACC. Do yourself a favor and visit the shows before you put your money down. 
 
I am very curious about how this winter's lineup of wholesale is going to work out for everyone. 
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What I did on My Winter Vacation

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I was thinking of Mexico to climb Chichen Itza, or Florida to visit friends and great art fairs, but the siren's song lured me to Philadelphia for the Buyers Market of American Craft, presented by the Rosen Group, at the Philadelphia Convention Center, February 16-18. 

For nearly 30 years the BMAC has provided a professional, trade-only setting for buyers and the makers of fine craft to meet, producing the nation's pre-eminent wholesale marketplace.

Mark & John Schlabaugh's wood booth 

I hadn't been to Philadelphia since a NOW Convention when Betty Friedan was its president so was totally unprepared for the beautiful skyline and eccentric mix of historic and modern buildings. Couple that with the first class Convention Center  and the enticing Reading Terminal Market (a huge bustling farmers market) between my hotel and the show, and I knew I'd chosen the perfect destination for a fine art and craft show aficionado.

What I found:

  • beautiful convention center6a00e54fba8a738833017d4137bdbc970c-pi?width=225
  • nearly 800 exhibitors
  • carpeted and well lit booths
  • a fashion show, "Rock the Runway"
  • all exhibitors and buyers have to fill out an extensive application process verifying legitimacy and credentials
  • exhibits in all media (2D & 3D) with many jewelers
  • show laid out by category to make it easy for buyers to find what they were looking for
  • seminars for buyers and artists on marketing fine craft

Security is careful to check for credentials on the people who come through the doors as there was a big problem a few years ago when counterfeiters were discovered roaming the show floor with cameras, stealing ideas. As I was doing a video of the show floor on Monday I was suddenly surrounded by security and escorted off the floor!  "Get that woman in the white blouse," was the cry. As a result I got to see the show office and meet Rebecca Mercado, the show director. Then I got credentialed for my camera. 

6a00e54fba8a738833017c37086734970b-pi?width=200If you are interested in being part of the show the Arts Business Institute, run by Carolyn Edlund, presents two days of seminars with authoritative speakers to get you ready. A part of this service is an opportunity to showcase your work to the buyers at the show for a critique. To me, the best part is the access to the show floor for the newcomers. As we well know "walking the show" is the best way to learn. 

An order being placed at Eartha pottery, a common sight throughout the show

One of the people I wanted to meet was Stacey Miller who was on our recent podcast about wholesaling, doing her first show. I visited her on Saturday afternoon and then again on Monday. This show offers mentoring to first time exhibitors and in the meantime her mentor had been there, completely rearranged her booth and it had gone from "okay" to "obviously ready for business." It was a major upgrade. Kudos to the mentor.6a00e54fba8a738833017ee8aba313970d-pi?width=175

Having been immersed in the retail side of fine art and craft events I didn't expect to see many people I knew but did meet folks who are regular visitors to AFI. So great to meet Michael and Victoria Terra, Lance and Amanda Taylor, Susan Crow, Kathy King, Laurie Eskenazi, Laurie Leonard, Stacey Miller, Susanne Lorraine, Paul Willsea, Diane Wright, Jennifer Merchant, Jeannette Payne, Deb Karash, Kathy King, Courtney Gillen ...

AFI members Michael and Victoria Terra

Dinner with my friends Joanna and Richard Rothbard of American Art Marketing was a great catch up time. Similarly, Saturday night with fiber artists Barbara Poole (B.Felt.com) and Ping Wu was stimulating and reminded me of why I miss not hanging out more with artists. Thanks for the fun!

Biggest thrill was to find Loretta Eby and Jeff Jackson who I haven't seen for years but who were our8869103497?profile=original neighbors at art fairs for years. I was afraid they were selling insurance or working in IT, but no, they've just gone wholesale!

It was a pleasure to meet Wendy Rosen, the American crafts advocate; Carolyn Edlund, a solid crafts business writer; Bruce Baker, consultant for craft artisans, Ryan Jones (publisher) and Travis Manney (sales manager) of the Crafts Report

The most frustrating thing about the show was that I couldn't buy anything as this is strictly a wholesale show. I surely could have spent my allowance and more, if only!

This busman's holiday suited me just fine.

(A photo essay about the show is coming soon)

 

YouTube video with interviews and an overview of the event:

See more photos from the show floor at this link: http://www.artfairinsiders.com/profiles/blogs/photo-essay-buyers-market-of-american-craft

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Wholesale to Galleries

I have been approached at several of the shows I have done recently by gallery owners asking me about wholesale prices for putting my work in their gallery and additionally asked about selling my work on consignment. I know most want a sizable discount...which is somewhat understandable.

My 1st. question to anyone who does wholesale your work ...or send it to galleries on consignment is what type of positive and negative results have you experienced?

If you send it to a gallery on consignment what is a reasonable time to leave it in the gallery to be sold or when should you decide it is time to remove it?

 If it is an out-of-town gallery what expectations should you have from the gallery to ship it back to you if not sold in a reasonable amount of time?

What type of contracts/agreements should be expected between you and the gallery?

What is considered a fair and reasonable commission or wholesale discount?

 

I realize these are alot of questions, many of which might have possible been discussed before...but I haven'y been able to locate the discussions.

I appreciate your advice and help...

 

 

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