As most of you know, I'm in Australia. And that the art fair/show scene is rather different here - there are very few art shows in my area as most artists sell their work through galleries, shops or exhibitions. Shows (art & craft style) that restrict to handmade are not around me either. Consequently I have to find other venues to sell my work at and this past weekend attended:
* a preschool "shopping night" fundraiser
* an open garden weekend on a rural property 20km out of a town.
Firstly, the preschool fundraiser. I'm all for supporting local groups and having been a past board member of our local preschool thought I'd help by going along with my jewellery to this one. It was more like a 'table' show - in a large hall with poor lighting and tables crammed together and went for 3 hours. Wine and cheese was available to purchase. 55 people/businesses took a 'table' about half of which ws handmade. They had pre-sold 200 tickets and sold more on the night. The hall was poorly situated in town but at least parking was available.
Of the handmade contingent there were two artists - one doing framed work and one doing cards and the rest of 'handmade' fell into the crafts category (children's wear, children's accessories, toys, fabric bags amongst the decent items - candles, decorated small glass items and decorated stubby holders (for keeping a beer can cold, in case you don't have them) etc., amonst the lower end. ) There were 3 others there with jewellery but mine was higher end than the others. The poor lighting actually helped me - I was the only one to request power, so had been put adjacent to a power switch to which I connected my lights and bingo - it was like moths to a flame!
Attendees had to pay to get in - there was live entertainment as well (although I'm very glad I wasn't up that end as there were so many people milling around no one 'shopping' could get into their stalls!)
The cost of a table was low . It was about 150km away and I didn't stay the night, so the only other cost was fuel. I sold about 25x table fee and had lots of enquiries for custom work.
The second event was an 'open garden'. If you don't have those over there either, these are when keen gardeners open their garden to the public to come and view. Overseen by the Open Garden Scheme Australia, there is only local publicity and gate takings (around $6pp) are donated to a charity of choice who also runs the gate and usually the food availablity too. I knew the owner and she asked me to come along. Only one other person was there selling and that was a garden stall with plants and garden accessories.
Cost was a donation to the charity (I gave $100) and I gave a gift to the garden owner as a thank you. It was about 50min drive from home. I knew about 10% of the people that came past since it was close to local for me.
Traffic varied from a trickle to I don't know as I was too busy to see! I took around 20x booth fee. In fact, the second day felt like "the good old days" when people used to buy without thinking about the price too much! The garden stall also did well.
Unfortunately, events like this are only once a year for me, but they are definitely worthwhile.
Perhaps you don't have many shows where you live either. Or perhaps shows aren't giving you the returns you need. If so, where do you go with your work that aren't the usual sort of "art fairs" or similar ?