I was in Atlanta September 18-20 for the Third Annual ZAPP Conference. I've been to a fair number of conferences and will tell you right off that one of the best things about attending these events is the people, both people you've only heard about (art fair directors, artists), people you've met online (say, ArtFairInsiders.com or Facebook) and old friends and acquaintances.
The first activity was to attend the Atlanta Arts Festival in Piedmont Park. There I met a great group that I've known online for a long time: Julie & Tracy Tepp (Atlanta Arts Festival organizer), Kelly Kindred (Bayou City Art Festival), Nichole Smith (Newport Arts Festival) and Liz Smith (Artisphere).
Then off to a meet and greet where lots of familiar people appeared: Mo Riley (Ann Arbor Street Art Fair), Les & Ella Slesnick (retirees), Sarah Rishel (artist), Terry Adams & Tara Brickell (Cherry Creek), Patty Narozny & Elise Richey (Hotworks), Cindy Lerick & Laura Miller (St. Louis Art Fair), Katrina Gallegos (Coconut Grove), Karla Prickett (Smoky Hill River Festival), Stephen King (Des Moines) and a bunch more.
I went to dinner with Liz Smith, the Slesnicks and two men who have served on a fair number of art fair juries: Jerry Gilmore and Jerry McFadden. Hint to you: if you want to find good local restaurants hang out with Gilmore. He was on a mission to eat his way through the Southern cuisine.
The conference was a whirl of information
- including a keynote address about the changing demographics of the US population and what that means to the art audience.
- Lawyer Marci Rolnik had a mountain of interesting information about copyright that could easily have been worth the whole conference for artists.
- Karla Prickett, Deanna Henion (artist) and I were on a panel about jurying moderated by Leah Alters from the Columbus Art Festival. (I got lots of feedback about the thread on this site where you all told me what you wanted the art fair directors to know about your thoughts on jurying. I made a full report. Many thanks for your input. I was prepared.)
- Reed McMillan brought a host of ideas to invigorate art events including flash mobs, pop up events, the Renegade Indie shows, inviting food trucks, shifts in consumer behavior, re-imagining partnerships with communities
- a Symposium led by Stephen King with outsiders to our industry, Tucker Berta a strategist with economic districts; a representative from Americans for the Arts, Mitch Menchaca; the CEO of a dynamic website, Custommade.com, Michael Salguero; artist Kirsten Stingle who is also a storyteller; and Carlton Turner, executive director of Alternate ROOTS, a regional non-profit arts organization. This was the best part of the conference for me. The mix of people telling their own stories of how they have brought art to the streets and their approach to making their work count despite the today's economic realities was inspiring.
Reed recommended a book, Raving Fans, a Revolutionary Approach to Customer Service. Have any of you read this? It sounds like it would be full of ideas for our business.
Karla Prickett & Jay Downie
- Two workshops on social media with attention being paid to artists needs and the art fairs separate mission
- Last (and always the best part) a Mock Jury with show directors and artists viewing the images of artist who were in the room. The jurors were Jerry Gilmore, Randall Smith and Nichole Smith. If you have never seen a live jury or seen your own work in the midst of others' work, put this on your list of things you need to do. It is always eye-opening and one of the best things you can do for your career in the art fair business.
Throughout both days Larry Berman provided complimentary image evaluations and private portfolio reviews. Great to see artists Carroll Swayze, Beverly Hayden, Aaron Hequembourg, and Ron Schmidt once again.
I also met Julie Cochrane from FestivalNetworkOnline.com but hardly had a chance to talk, Jay Downie from Main Street/Fort Worth and as always enjoyed the company of the folks from State College, Rick Bryant, Carol Baney and Pam Lautsch.
The ZAPP staff led by Leah Charney did a great job of putting together a conference with good topics and interesting speakers who were full of useful information.
Rick Bryant helping me with Facebook
----------------------------
When I think of Atlanta I always think of a vibrant, growing city, population pulsing and new business abounding. Being from Michigan I've certainly seen the impact of the hard economic times, but I have to tell you, these hard times were evident in the beautiful Midtown area of Atlanta also. These gleaming buildings, maybe not even ten years old had many closed storefronts and empty spaces. I have always tried to ignore the economic downturn, and wanted to believe that if we all work hard, are smart and creative and make good choices we can be fine. Atlanta told me differently.
I had thought the term "new normal" was something the artists invented to explain the new economic realities but I heard it on the lips of the participants in the Symposium, not even referring to art fairs.
Do you "like" this post? Please click on the button.