display (9)

Flourish softwalls for sale

I have a set (3 walls) of Flourish soft walls for sale. Used only 4 times and realized a full time job doesn't work with the art fair circuit. Everything is in good shape. These are black mesh with backing for EZ up tents. I also have upper and lower staybar for additional support/tightness. Comes with all of the attaching brackets, poles, s hooks and upholstery hooks. Asking $900 OBO for everything plus shipping. I'm located in CO. If you have to set up and run your booth alone- these are great. They fold up well and are an easy fit into the back of any SUV.

http://www.flourishdisplays.com/meshpanels_for_popups

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Craft Show Advice for the First-Time Seller
(sponsored post)

Author:  Chris Alexander

Congratulations! You’re on your way to your very first craft show! Once there, you’ll be meeting people who will like and potentially help you endorse your products. However, you might be a little nervous about what to expect or what to bring with you. You should not worry too much because selling your crafts should be an easy and fun experience. Here are some tips to ensure that your first show is less about stress and more about success.  

Check on the registration date for the show. See how far ahead you can register for a booth, as some shows are more popular than others and may fill up quickly. Contact the show producers to learn the details on when and how to register. Confirm if you need to provide proof of insurance to register. Also, keep copies of all registration paperwork and correspondence. When registering, provide photos of your crafts to show producers.

Ask about booth fees. Booth fees are usually based on show quality, so if you’re unsure about what the fee may be, look at the quality of the vendors who are attending the show. Also, how much it’s advertised and the anticipated attendance for the show. For a higher audience, such as 50,000 people, a booth fee of $1,000 would be appropriate. However, if the show only typically attracts 500 people, the booth fee should be fairly low. 

Make a list of everything you need to bring with you. Supplies should include a booth itself (if one is not already provided for you), decorations, office supplies (pens, pencils, a stapler, business cards, tape, scissors, surge protector and extension cord), a tool box and your products. Making a list ahead of time will help to keep you organized and focused.  Use the Lindbergh Craft Show Checklist to get you started. Lindbergh-Craft-Show-Checklist.pdf

Do a dry run. Set up your booth or at least a space the size of your booth before you go to the craft show to get an idea of how you want to display your crafts. Your preparedness will show when you present your booth and wares in an eye-catching and inviting manner.

Follow the rules. Be on time to set up your booth; do not set up too late or leave too early. Besides missing early or late sales, the show rules may require that you’re set up for a certain amount of time. Make sure your booth is set up properly and that you are dressed appropriately for the show. Take responsibility to review the craft show rules before you arrive and even bring a copy of the rules with you.

Engage with show attendees. When the show starts attendees start to mill about, smile to show that you are welcoming and willing to talk to them. Be friendly but not overbearing, and offer to provide customers with information on the products you’re selling. Also, just a simple acknowledgement, such as “good morning!” or “good afternoon!” will at the very least turn the head of passersby.

Reciprocate contact information. When someone asks for your contact information, ask if they’d be willing to share theirs as well, and add them to a mailing list where you can notify them of new products or future shows where you’ll be exhibiting. This will help build your clientele as well as increase the possibility that they may refer you to others that might be interested in your crafts.  

Most importantly, show you love what you do. Showing your enthusiasm for displaying and selling your crafts should be apparent and natural. Introduce yourself to other sellers to network and exchange ideas – you may even make a friend or two!

Follow these tips and your first craft show experience is bound to be less nerve wracking and more fun-filled and exciting - and you’ll be that much more ready for the ones to come as well!

Learn more about why you may need a proof of insurance to sell your wares at a show. 

Sources:

http://aeolidia.com/trade-show-tips/

http://www.craftsreport.com/beginning-business/236-doing-craft-shows-simple-tips-to-make-your-experience-successful.html

 

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This is the year I go full-time as a art festival vendor and I'm looking for used equipment, most importantly Display panels or pro panels.....New pro panels are just outrageously expensive imo. So if anyone knows of good inexpensive display panels that are durable and look professional I'm all ears? I wouldn't be apposed to building my own if anyone has good advice.

Thanks Erik

www.leiferikjohansen.com

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help! my display is boring!

8869082485?profile=originalI have been making jewelry for a long time and just starting to do shows.  From research and visiting the shows I want to do, I made some changes to my booth to make it more professional.  However, I lost something in the translation!  It needs something on the walls and some signage.  I also have a problem with my tent...how do you get the sides to be nice and taut?  Or do you just cover them? help/input/comments would be greatly appreciated.  Be honest, I can take it!

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Baskets being displayed

I belong to the Thunder Bay Basket Guild and we will be having a display at the Besser Museum in Alpena, Michigan. It will be viewable, I believe, starting July 9th. I will have four of my baskets on display and I'm thrilled to have been asked to contribute to the display. We have been told the display will be up until, I believe September! Couldn't ask for a nicer Anniversary Gift.

Just thought I'd share a little smile on my day.

Have a great day and a brighter tomorrow - Terri at the Drake's Nest in Ossineke, MI

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The next question in this series expands on what was covered in Question 1&2. Now lets talk about booth theme and creating your look using display furniture.


Question 3. What is booth theme and where can “I” find the right display furniture to emulate my theme best suited for the medium I work in?


What is booth theme? The theme of a booth is the environment customers physically enter into to experience ones work allowing for an easy transition from work to booth display in order to create a positive and comfortable buying environment that features ones work, not over powers it. If you have more people saying “wow nice booth” over “what beautiful artwork you have” then may have fallen into this pitfall.


Some common themes are visible in everyday places where you shop or eat. Visit your favorite shops and restaurants and see what theme they are trying to represent. What makes Victoria's Secret feminine and classy? What eco-friendly themes are visible with salons and spas? What makes shabby chic styles what they are at home décor boutiques? Maybe you see a cozy cabin/nature retreat like Caribou Coffee? The idea is when a customer enters a booth it is almost like they are transported to a different place where their troubles are melted away and in the mind frame to shop. Really look at what you create and think about what it tells you – what theme direction are you going in? For instance, leather-work, like belts or purses, may best housed in an environment that is rich looking with nice neutral earth tones and using accessors such as horse or cow hide.


Like mediums will sell with like display furniture. Wood sells well when displayed on wooden tables or shelving. Photographs and other 2D work are great displaed using grid wall or on panels (such as that offered by ProPanels.com) with additional prints housed in a photo bin nearby. Museum type pieces, like sculptures, are ideal on pedestals. Fabric art should be hanging or draped (like silk scarves) rather than messy and displayed in a bin. Pottery is great relaxing on wooden shelving painted black or white or perched on pedestals depending on the type of pottery/ceramic pieces. Using the right display furniture will make you look very professional rather than as an amateur craft artist.


Where can one purchase these display fixtures? First, use the resources you have already – display furniture you own already for instance. There are some great finds at local auctions, businesses that are going out of business, yard sales, antique shops as well as through Craigslist.com . When you have exhausted these resources, it is time to look into websites that specialize in retail display fixtures. Many of these places have ads in art/craft publications or can be found through some simple web searches. A few that I have found, that may work for you, are www.woodlandmarketing.com and www.kddisplay.com for wooden displays, www.warnerusa.com and www.fetpak.com for jewelry displays, as well as www.kc-store-fixtures.com for everything else (including gridwall). These business are only the tip of the iceberg as to many others that specialize in all types of display fixtures.


Lastly, when looking at getting display furniture and accessories for your booth remember that this is easily transportable. Too many times I see exhibitors about to erect a house rather than a booth and carry more display stuff than art work to shows – is this really wise? If you are one person doing these shows, make sure the display is light and easy to set up as well as fit in your vehicle. Rule of thumb, you should be able to have your display up within 1 hour and the rest of the time devoted to merchandising. Next blog topic will cover merchandising tips.


Note: The photo is one I took of from Best Booth Display award winner Sugar Hill (out of VA) from the Summer Four Seasons Fine Art and Craft Market in 2008.

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Exude Success

Exude Success After putting some finishing touches on a art/craft business presentation I realized an overall theme occurring - exude success. Since the economic down turn (and even before that) I have seen countless craft artists get caught up in lively discussions in aisles at shows about the economy and how shows aren't what they used to be. I have noticed more and more craft artists are neglecting how important it is to obtain a "professional" appearance of their booth to attract customers - from new people just getting their feet wet to the seasoned vet who does the same display year after year selling the same thing year after year to boot. Tell me, have you seen those who just look like they threw in the towel before the doors open to the event? Maybe these people fall into a habit of doing Sudoku puzzles, or better yet ready to pounce on the next unsuspecting customer praying this is the person who will buy something expensive. I don't want to burst anyones bubble, but we are in control of our own success when it comes to our own art/craft business. If people are experiencing lulls in sales - of course it could be the economy and many other reasons, however if you are not putting your best foot forward then you are not exuding success. Why Exude Success? When it comes down to it people will buy from those who are successful or appear to be successful. It is almost like a popularity contest without the drama. When you see people in ones booth it is usually because there is something going on there that no one else is offering. Next time you go to a show observe the dynamics of what is going on in each and every booth around you. Notice who has something unique, what makes some displays attract a lot of people while others don't, and what are each booth owners attitude like. It shouldn't take long before you see it - the dividing line - booths with energy and booths without energy. Creating a happy vibe will in fact attract people who then pick up on that positivity which builds and builds where before long one person starts to buy something and the more follow. So, in a sense, if each craft artist would take the time to exude success using their time wisely at shows they too will find sales and others wondering what does he/she have that I don't. How to exude success: 1. Be positive. If your day starts off bad, let it go, take a deep breath, move on. You don't need to be super perky as if you had 5 cups of coffee, but doing something like smiling, WELCOMING people into your booth, offering suggestions or help, all goes a long way in winning a customers confidence and trust. 2. Dress for success. First impressions means the world of difference when it comes to customer shopping. The way you dress directly affects the way people perceive your work. The little things like trimming beards or shave, putting on a bit of make-up can go a long way especially with a great shade of lipstick, and of course dress casually and for comfort all goes a long way. It scares me when I have see some sweaty men putting up a booth and then start selling with major b.o. and sweat stains. I have observed women with the most messiest of hair dos and no make-up complaining about how their sales are so poor OR question "why are so many people trying to barter with me?". 3. Make your booth pop! Are you selling at an art fair or at a flea market? Think of all the things that makes one show more elite than the other and you'll see it is all about the way the art work and craft is displayed and merchandised. Find a happy medium where you don't get people commenting more on how beautiful your booth is than your work. And on the other side of the spectrum that if the booth is too plain where items are just sitting on one table with no style or class you also will loose customers attention. Just think - your booth is much like a mini boutique and when people shop at boutiques and nice retail shops - they want that experience. When store names like a Godiva Chocolates, Crate and Barrel, or The Gap you automatically think about what they sell and how it is presented - the same should go for your work/business. Using good lighting, a styled theme, organized merchandising where your products are on different eye levels and more should be everyone's goal. The one thing that can make or break ones booth is to have it look like all the rest at the show - think about ways to make it memorable and you will surely find buyers verses passersby. 4. Use positive language. I usually get customers and other craft artists, when I do shows, ask, so how are sales today? I usually say "its too early to tell" or "I have made some sales, but I won't know until the end of the day". Whenever someone asks a question they are testing you to see if you are more successful than the others they have encountered that day. If the weather is at least nice (and sales aren't) mention how you can't remember such a good day as today and to thank customers for coming out in such nice or bad weather too - changing a situation to a positive one. If someone shrieks about something they think is over priced, calm the situation and explain what makes the piece unique and why people buy it, never giving into their opinions. Just as there are many situations that could result in negative responses, figure out ways to make a negative situation good. 5. Have realistic expectations. I am referring to setting the the bar too high regarding expectations that could result in loosing focus on the prize. Set simple and realistic goals when doing shows or in handling business decisions. The more you are able to complete simple goals the better you will feel when it comes to your overall businesses success. You can't expect every customer who enters your booth to buy, every show can't be successful (even if past shows were always good), and every show can't always be just right for your product. The sooner people realize nothing in life is guaranteed and each person holds the key to their own success, the more likely you are achieve any goal you have your mind set on. I am a big advocate of good customer service because you want people to have a good time, have a memorable experience to want to come back, don't you? There are so many times I see a snowball effect when one upset customer or artist rants to another thus creating and uninviting aura, an almost a dead zone where no customer would venture into. The sad thing is many don't even notice it happening and blame it on other factors when the most obvious answer is right in front of them - how their inability to exude success hinders their own success. As we move forward in our art/craft show seasons, don't let the economy or other factors greatly affect how your shows will go as you can exude a positive successful business in times of uncertainty. Please think about some of these ideas and try to apply just one to your own craft business. You may be surprised to see that if you do exude success you will find success. Check out more topics like this on my own blog - www.quickcraftartisttips.blogspot.com ! Thanks - Michelle

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