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booth design (2)

40 Question Blog Series – First 15 Question Review

Posted by Michelle Sholund on April 15, 2010 at 9:09am

40 Question Blog Series – First 15 Question Review


It has been about 2-3 months now and I've covered 15 Questions on our way toa total of 40 Questions Craft Artists Commonly Ask. If you missedany of the answers to the following questions or just tuned in, nowis the time to catch up especially with Spring shows fully underway.You may find, if you are willing to adopt some of these tips inexchange for leaving some habits that aren't working behind, myFREE advice very well will help you save money as well as earn more money whiledoing shows. If you have used any of these tips (posted on my blog site as well as here on ArtFairInsiders.com), please share yourthoughts in how it worked for you or if it inspired other tips youwould like to share with others.


Question 1 - Picture yourself with a limitless amount of funds to spendhowever you want. Using that money describe how your ideal boothwould look like. Think about color, texture, fixtures, and usingwhat you have seen at shows.


Question 2 - Because money is an issue, are there still ways you can make yourdream booth become a reality?


Question 3 - What is booth theme and where can “I” find the right displayfurniture to emulate my theme best suited for the medium I work in?


Question 4 - What is merchandising and what are some effective merchandisingtechniques?


Question 5 - What lighting, flooring and canopies should I use?


Question 6 - How can I attract customers into my booth?


Question 7 - How do you find your niche?


Question 8 - How can I prevent creativity burn out?


Question 9 - What are some current and new art forms are hot sellers in themarket place?


Question 10 - How do I price my work?


Question 11 - How can I add value to my art/craft?


Question 12 - What are some signs that what I am making should be phased out?


Question 13 – What is Customer Service


Question 14 – What kind of service do customers want and expect?


Question 15 - How have Gen X and Y's affect how people shop at art fairs?(How can we capture their attention too?)


To find more info on these questions please check outwww.quickcraftartisttips.blogspot.com(or past blog posts here on this blog on Art Fair Insiders) and scroll through the past blog posts (they are all in order) overthe past 2-3 months. The next 15 will cover topics such asdeciphering customer language, creative marketing strategies, how tofind shows right for you and your art, handling problematic weather,top 10 money saving techniques artists need to know, and how tobattle negativing when it enters your booth. Have a question youwould like answered, use the comment button and I will answer it in afuture 40 Question Blog post! Thanks so much for joining me on thisadventure to help others be a better art/craft business person,please remain buckled in there's more adventure in store! - Michelle,www.quickcraftartisttips.blogspot.com(please visit my business site to see some of these tips in action,www.bythebaybotanicals.com).

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40 Questions Blog Series: Question 6 – How can I lure more customers into my booth?

Posted by Michelle Sholund on February 16, 2010 at 4:00pm

Question 6 of our 40 Question series will round off the subject of booth design, yet don't be surprised if future questions bring up some additional ideas on the topic. This is my favorite question because it opens the door for creativity, its one of the most talked about topics among craft artists, and there are no bad answers.

Question 6: How can I attract customers into my booth?

The best answer is to make sure you incorporate the five senses into your booth. To romance the customer these days you just can't rely on the sense of sight any more because art fair patrons are bombarded by so much visual noise the mind can't handle it. To maximize your chances of getting lots of customers into your booth, you'' need to pick at least two of the five senses that you think would do work well with what you make and start using them in your booth.

Sense of Sight.Ok, this might seem easy as art work is visual to begin with, right? Well, what if your work is small - like jewelry? How can a person, hugging the middle of the aisle, see what earrings you have from a distance? The answer is large format photography. Large format photography, as well as banners, have an amazing visual draw for customers because it has a billboard effect. All it takes is a single glance at a large photograph of someones art to make them want to take a closer look – and there lies the hook. Banners something as simple as ones you can create yourself either through an office supply store's print center or via Vistaprint.com can not only include a logo or photo of your work, but adding your business name or website address kicks it up a couple more notches. Don't be afraid to demonstrate! Seeing someone work with clay, create a beaded necklace, or paint a picture will live draw crowds too. Not only that, it helps pass the time when a show is slow. As a matter of fact, there are some shows that encourage exhibitors to demonstrate offering them prime booth space to show off their talents as promoters eat this up too adding authenticity to their show. However, large print photography can do this too if you cannot physically demonstrate.

Sense of Smell. The sense of smell, next to the sense of sight, is probably the most powerful of them all. Aromas can set people in a good mood as well as cause discomfort. Aromatherapy is the hottest thing in the market and can be achieved in any kind of booth. Although most people think of candles when they think of smells, but there are other things available like Febreeze air freshener sprays, reed diffusers, oils, even fabric sheets (storing 1-2 sheets with your table coverings for example) all work well. Neutral scents such as vanilla, clean laundry, lavender, some foodie scents, and even ocean type fragrances are ideal as they are very soft and promotes a relaxed positive buying atmosphere. For those looking to create an energetic vibe, citrus scents like lemon and bergamot mixed with herbal fragrances such as cilantro or basil will perk up customers as well as yourself if you find you are having a long day at a show. Although you can find many items at local stores, my craft business, By the Bay Botanicals, specializes in aromatherapy products and you can visit my website, www.bythebaybotanicals.com , to learn more about what I create and sell. Sorry for the shameless plug.

Sense of Hearing. All kinds of noise is around us at shows and good sounds can work to your advantage. One of the most common ways to attract people is through music. With iPods and portable CD boom boxes prevalent in today's society, anyone can incorporate music with their display. I highly recommend playing instrumental music (acoustic guitar, classical music, and dulcimer/celtic music are good examples) played at a soft decibel level works best. I cannot tell you how many compliments I have received during the holidays where I bring my mp3 player with a large selection of Christmas music and play it at shows as many promoters either forget or play one cd over and over again making many people agitated. The best sound of all though, to get people to enter a booth, is the sound of people. People talking about a product, laughing, carrying on a conversation, or hearing the pleasant voice of an exhibitor explaining how their artwork is made are all very effective. All it takes is two people talking to encourage more to come in and look.

The Sense of Touch. From the time we were little kids we have to touch EVERYTHING and we don't really out grow it. People cannot resist touching the dried paint of an oil painting, try on a bracelet, the feeling of a silk scarf between their fingers, as well as the desire to sit on a classy piece of wooden furniture. Its just an instinct we all have and the best way to encourage this response is to make your work available for people to touch. Hang it – fabric art, necklaces, photography (with a bin to rummage through prints)... If you can't hang your work, use signs saying “touch me!” or ask if someone needs help trying something on say if it is behind glass and assist them. The more people touch an item the more likely they will buy it as it starts the bonding process. Someone might not like the rigidness of one ceramic mug, but will then begin their search for one that is to their liking because now they have it in their mind if I find one “I” like, “I” will buy it.

Sense of Taste. I know you are thinking, Michelle you are crazy for suggesting taste! People should NOT be tasting my art work. And you are right, however think outside the box. To be more specific, the candy box. Candy or mints can be a welcomed tension breaker. Wrapped candies, such as Andes mints during the holidays, dum-dum lollipops, or butterscotch candies create a big draw for both kids and adults. Offering candies might not work all the time, but 1 out of 5 customers will use the opportunity to snack and browse. The longer a customer is in your booth the better your chances are they will buy from you. Offering something like candy will also make people remember you as the “lifesaver” who helped prevent bad breath or provided relief from a sore throat. You can also use it to your advantage. A great colleague of mine, Bruce Baker, told me a story of his wife who used Hershey kisses to entice people to sign up for their mailing list. She had a small bowl of Hershey kisses next to a sign in book with a sign reading “free “kiss” to those who sign up for our mailing list”. It got people talking and creating a stir where the guys asked for “real kisses” over the chocolate kind and really aided in building their marketing list. All that with a chocolate candy.

Hopefully this blog post has provided some food for thought (no pun intended) when it comes to ideas for drawing people into your booth. I strongly encourage you to try at least one or two of these ideas or use some of your own. Not all will work for every artist, but without trying you will never know which might yield a treasure trove of leads and sales. Have a story to share on this topic? Share it using the comment button at the bottom of this blog.

The next several questions in this series, as we leave the topic of booth design, will get into the subject of product development. I can't wait to discuss things like finding your niche through looking at current trends, how to prevent burn-out, and then diving into new and creative art forms that people are buying now.

Michelle Sholund
www.quickcraftartisttips.blogspot.com
www.bythebaybotanicals.com
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