Virtual (4)

Friday News Roundup, Feb. 5, 2021

8869203290?profile=original**A Month Full of Art Fairs
News from photographer Evan Reinheimer -- After so many cancelations over the past year, it's exciting to see that I have a full month of art festivals planned for February!

It all starts this weekend (Feb. 6 & 7) in Fort Myers, FL at Art Fest Ft. Myers. The festival is open 9am-5pm on Saturday and then again on Sunday from 9am-4pm. It takes place in downtown Ft. Myers, right along the river. You can find me and my artwork in booth 329, near the Look Out Pier on Hendry St. The GPS address for the festival is 1375 Monroe Street; Fort Myers, FL. 

Learn more: EvanReinheimer.docx

8869204081?profile=original**Clyde Butcher. Do any art fair artists ever "make it big?" Well yes, Virginia, quite a few do. It doesn't happen over night, but because entrepreneurial and creative people are drawn to the art fair opportunity, many of them keep scrambling and trying new things to see what works. 

One of them is Clyde Butcher. We first met Clyde in the early 80's. We did shows together for years and visited one another between shows. He'd recently moved from California to Florida and was trying to turn his photography into a way to support his family. He would show up with color photos, black and white photos, kept trying to see what would click with the buyers.

His love was landscape photography and he fell in love with the Everglades. His lucky break was being able to buy a piece of land deep in the Everglades, rarely available, where he and his wife Niki (also a photographer) built The Big Cypress Gallery. The rest is history ... gallery exhibitions, collectors, honors and awards.

More: https://www.aarp.org/work/working-at-50-plus/info-2020/

**GULFPORT, FL — First Friday Art Walk returns to downtown Gulfport this Friday, Feb. 5 with nearly 20 of the region's most innovative emerging and professional artists showing and selling their creations along the stores, restaurants and galleries on scenic Beach Boulevard. The event runs from 5 to 9 p.m. and is hosted by the Gulfport Merchants Chamber.

**From Sunday Minnich at the Morgan Hill Mushroom Mardi Gras in Morgan Hill, CA:

With the uncertainty of holding large events due and evolving developments with COVID-19, and taking into consideration the scope of work, size, attendance and the upfront costs of the Festival, it is with a heavy heart that the Board of Directors of the Morgan Hill Mushroom Mardi Gras, Inc. have made the decision to cancel the 2021 festival and are optimistically planning it’s return May 28-29, 2022. www.mhmmg.org

**Real vs Virtual Art Sales, how's it going? How buying art went digital and why it won't go back

Mike Steib, CEO of Artsy says, "I think two things have happened during the pandemic. The first is that more people have become interested in bringing art into their lives, and second, Artsy has made it possible for those people to come into the art world, to discover what they would love to buy.

"The percentage of revenue that galleries are generating online has tripled in the last six months," Steib said. "I've never seen an industry go back once it's becoming digitized. This [was] the year that the art world [became] digital." 

Interested in what he has observed? https://businessinsider.com/MikeSteib

Do you have any news you'd like to share? Send it to us: info@artfaircalendar.com

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ArtFest Fort Myers is excited to announce two major aspects
of our overall plan for the 2021 art festival - Feb 6, & 7 2021.
There will be many more details to follow - this is just the beginning.
This information will also be on our website and ZAPP listing.
On-site Art Festival
We value the safety and success of all artists who participate in ArtFest Fort Myers. Multiple new safety protocols to maximize both safety and success for artists, attendees and volunteers/staff are being implemented. Our Site Plan is not yet finalized as we revise for CDC Guidance. Based on what we know at this time the Site Plan will have:
  • increased spacing between booths
  • reduced number of artists
  • crowd size control with emphasis on art buyers
  • multiple locations around the festival of hand sanitizer stations
  • continual cleaning of common area touch points.
Given the unknowns as COVID continues into the Fall and ArtFest Fort Myers' dedication to hosting the in-person art festival we are also reserving back-up dates. Those dates are in the process of being chosen to not conflict with other Florida art festivals that would create hard choices for artists accepted to ArtFest Fort Myers.
ArtFest@Home
This virtual event will not replace the in-person Festival. The in-person and virtual events will both exist alongside each other to create additional experiences and artwork sales for everyone.
A virtual component to art festivals is the way of the future. Certainly the virtual component will never replace the vibrant joy of the in-person festivals. We all love the in-person festival and are eagerly looking forward to ArtFest Fort Myers 2021 and beyond. Think of the virtual component as opening new markets for your artwork and reaching buyers for more time than just a weekend.
This is a quick look at ArtFest@Home
  • All artists accepted to ArtFest Fort Myers are also in ArtFest@Home.
  • No other artists will be in ArtFest@Home, only those accepted through the jury process.
  • There is no additional "booth fee" to be part of ArtFest@Home, it's a package deal with the in-person festival.
  • There will be plenty of tech support for artists, although if you can handle ZAPP or PayPal or your own eCommerce store you will love the ArtFest@Home interface.
ArtFest@Home is being built on the Eventeny platform and includes:
  • "Store" for each artist
  • Unlimited images per artist
  • Unlimited videos per artist
  • Bulk image upload avoiding that tedious one-at-at-time process
  • Live Chat with virtual attendees or they make an appointment to Chat with you (auto-powered by Zoom)
  • Artist Statement area; contact info; links to your YouTube, Facebook, etc.
  • Integrated Shopping Cart within ArtFest@Home. Think shopping experience on Amazon, buy many items and pay one time. Eventeny analytics show that 78% of virtual attendees buy from multiple artists in 1 transaction.
  • Orders/shipping, money, email database and sales tax info all sent automatically to each artist, privately of course. Money is processed through Stripe.
  • The Eventeny platform automatically adjusts for online traffic - surging bandwidth when needed to eliminate slow down or crashing of website. It is hosted on Amazon servers for state-of-the-art support.
  • Internal messaging service so artists can talk with each other within the ArtFest@Home site
  • ArtFest@Home will begin about a week before ArtFest Fort Myers (advance buying & shopping and VIP Club) and continue for a month or more after the in-person festival. The after-festival timing is still being determined in ways that maximize artist sales.
  • Maybe best of all, once you build your ArtFest@Home Store, then any other virtual art festival you participate in who uses Eventeny can automatically add your Store. Or if you have already participated in an art festival on Eventeny's platform then it rolls to ArtFest@Home. No work on your part - unless you want/need to edit your Store.
Promotion of ArtFest@Home
Just like the in-person art festival, ArtFest@Home will have extensive advertising and promotion. It will be included as an option in all festival advertising; on our website; on our Facebook & Instagram pages. And it will have its own high-budget paid Facebook Ad Campaign in widespread locations.
We will also supply artists with wording and images to promote ArtFest@Home through their social media channels and newsletters.
ArtFest@Home Demo - We Value Artist Input
We would love to talk with you as we share the framework for ArtFest@Home.
Join us on Zoom to see a demo and share your comments about what you want to see in ArtFest@Home - our dynamic virtual art festival.
Please select one of the following to join us - you will need to email Erin.Jackson@ArtFestFortMyers.com to receive the Zoom link.
August 12 @ 4:00PM ET
August 13 @10:00AM ET
August 14 @ 2:00PM ET
After the Zoom Demos the recording and presentation deck will be on-line at ArtFestFortMyers.com/artist-resources
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Public Art Project on Tour in Basel, Manfred Kielnhofer

Shared by Austrian artist and designer Manfred Kielnhofer. The “Light Guards” project is further developed and become a ghost car touring in Basel art show during June 15 – 19 2011.

http://artobserved.com/2011/06/ao-on-site-art-fair-news-summary-and-final-photoset-art-42-basel-2011-in-closing/

Eccentric art was also at Basel, if not as dominant a presence as the traditional buys. Ghost Car by Kielnhofer was a large white van with hooded figures driving outside the fair, and the Bleifrei (which translates to Lead Free in German) Art Collective told Art Info: “Art is like Jesus; it died and it’s coming again.”


Manfred Kielnhofer, Ghost Car (2011) Basel, via Kielnhofer.com8871897661?profile=original

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The grim seeker after truth
Anyone wondering why these grim reaper style figures were seated on this white van - look no further than the latest installation from artist Manfred Kielnhofer. He is from Haslach an der Mühl, in the district of Rohrbach in Upper Austria, Austria, and is an artist and designer whose work usually centres around the human anatomy. His recent piece of art is the Ghost Car, which is a product of the developing ‘Light Guards’ project. This project surfaced from the theory that humankind has always been able to boast having guardians in different ways, in potential danger from only themselves. This idea intrigued the artist Kielnhofer, who approached it with his artwork, intertwining the theme of longing for security harboured by all humans. The Ghost Car portrays a sizely white van driving, seating sheet-covered figures. Perhaps this reflects individuality, exploration and recognition of current events in society, as it seems to interpret the theme by suggesting the hooded figures are looking to the drapes and car for protection as they are possibly ghosts, who are afraid of the life after death, and long for safekeeping.
By Alessia De Silva
http://austriantimes.at/news/Panorama/2011-08-06/35422/The_grim_seeker_after_truth

http://kielnhofer.com
8871898263?profile=original

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