Festivals Drive Tourism

There is an excellent long article in the Detroit Free Press (5/15/10) that is worth reading to help to understand the importance of sponsors at art fairs and events. This is not a fluff piece but a good analysis of why some events flounder and others are able to continue. It looks at the larger picture and the long term. WORTH READING.

Included in the interview are L. Brooks Patterson, Oakland County (MI)'s Chief Executive (and probably the most powerful politician in the state), Jon Witz (Arts, Beats & Eats; Motown Winter Blast), Max Clayton (The Guild), and several others who discuss the impact of the economy and sponsorship on the continuation of events. Read it here: Survival of the Fittest by Adam Graham.
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  • I think it is great that it spoke of the fact that corporate sponsors are critical to ensure the future success of the events. Artists have to understand that there would not be an art fair to be at if the corporate sponsorships are not there. I know they want to see the events run a certain way, but managers have to make sure that the sponsors are taken care of to ensure that they are happy. It is a fact of the business.
  • Great! Obviously you get it -- and why I am posting these articles. Really, honey, if they can do it in Detroit they can definitely do it in Jacksonville!
  • Thanks for posting these articles// the past one on Baltimore's $$ 26 million impact has been sent to Jacksonville's Special events, city council, Mayor Peyton, Cultural Council, and all involved in trying to eliminate Art in this city // This is fresh ammo to fight this common battle in all our cities; this report will soon be sent too. Thanks
  • Neat I am the first to comment. I have to say I love the article - well written and full of good info. What I like most about it is it doesn't pull facts or data from just one festival, but many. Although not from the area - I had no idea there were so many festivals in your area - I can only wonder if I am not the only one??? It is great press and hope that others (both promoters and artists) show this article to others who fear it isn't worth putting on a festival when this article proves festivals and art fairs help drive tourism not scare it away. I know my pocketbook appreciates them!
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