Posted by Leisl McCrea on October 7, 2011 at 12:54am
I have been told at shows that sales are always down during an election year. Has any body else found this to be true? If so, how much less do you expect at shows?
I think there are some influences politics have at shows maaaybe during election years. I remember Bush's election year and Obama's and all I recall is a lot more candidates at shows - either walking or (gag me with this) have a space - like at some street fairs. I have had several supporters come to my booth and just give me a sticker or ask if I vote am going to vote for XYZ - I just say I don't live in this county, state, etc. just to get them out of there and take a mental note that this is NOT who I would vote for in the future (along the lines of local government). I recall reserved spending habits, during election times/years mostly due to uncertainty. However we are living in very different times so all in all, I don't think people's spending habits will be linked to politics as it will to the weather at fairs, what people are looking for and if it is available at fairs and things like that.
It’s supposed to be the uncertainty. But, have you ever heard of some outside factor supposedly resulting in increased sales? You only hear about things having a negative effect.
In point of fact, there are so many uncontrollable variables that affect sales. One year, for me, it rained on half the weekends. That had more of an effect on total sales by the end of the year, than anything I could attribute to outside factors.
In short, I don’t think it is quantifiable. You’d have to have long term exhibitors keeping careful records of sales on election years, versus non-election years, and adjust for variables such as weather, disasters, etc.
I probably wouldn’t want to have a show on election WEEK. But that’s not really a problem in the Midwest.
Comments
OMG! Does this question mean it should be even WORSE next year??!!
It’s supposed to be the uncertainty. But, have you ever heard of some outside factor supposedly resulting in increased sales? You only hear about things having a negative effect.
In point of fact, there are so many uncontrollable variables that affect sales. One year, for me, it rained on half the weekends. That had more of an effect on total sales by the end of the year, than anything I could attribute to outside factors.
In short, I don’t think it is quantifiable. You’d have to have long term exhibitors keeping careful records of sales on election years, versus non-election years, and adjust for variables such as weather, disasters, etc.
I probably wouldn’t want to have a show on election WEEK. But that’s not really a problem in the Midwest.