Baltimore's 2009 Artscape festival cost $860,000 and returned $25.97 million in art and food sales, taxes collected, hotel bookings and other revenues.
I'm impressed. Are you? Please notice before you get carried away thinking that the producers of the event are getting richer while you get poorer the high cost of putting on the event. Did that $25 million go back to the producers? No. Putting on art festivals is a very expensive venture, yet they are wonderful economic drivers for a region bringing in good money for not only artists and food vendors, but hotels, nearby restaurants, gas stations and tax revenues.
Bill Gilmore of the BOPA said his office had attempted informally to calculate the economic impact in the past, but this is the first time a market research firm was hired to study the events as they were taking place. The research group studied Artscape, the Baltimore Book Festival and the Inner Harbor New Year's celebration.
Read the rest of this article here: http://www.baltimoresun.com/news/maryland/bal-md.artscape28feb28,0,6437681.story
What do you think about this information?
Comments
I know you have long been with NAIA. And, yes, it is an excellent idea that NAIA would encourage festival directors to assess the economic impact of their events on their communities.
A local arts organization does a pottery show every Fall. The director always announces his sales. One year, they paid $11,400 in sales tax on their sales... money that comes directly back to their county. The next year, the organization asked county commissioners for $2000 for signage for the show. The commissioners refused, until the director reminded them that they'd brought in $11,400 last year. They got the signs. Sales went up. The commissioners patted themselves on the back that they'd succeeded to bring more money to the county.
In many instances, economic developers working directly with the arts understand the benefit of nurturing them. But as one climbs the chain of leadership past those hands-on developers, any benefit of art is hazier and hazier. Facts and figures are SO important!
Funny you should mention this -- I was thinking today that this information might be a good focus point for the NAIA in reaching out to the show directors and the communities where our events take place. I'm distributing the article -- do you suppose we could get some grass roots activity going here on this issue?
Tourism and economic development are natural partners of creative businesses. Unfortunately, few of the partners "get it", because it hasn't been spelled out in facts & figures here in Georgia.
Baltimore is to be commended. These figures are the language their legislators and authorizers understand. We ALL need to be doing what Baltimore has done!
Several years ago sociologist Richard Florida wrote an important book that dealt with the impact of the "creative class" on making strong cities. The term "cool cities" came from this book. One of the points that really stuck out for me was that cities get a better return from their money by creating cultural institutions and supporting cultural activities than for the stadiums they are building. People hang around, they spend money, they don't just drive in from the suburbs and then exit without leaving any dollars behind.
If there is that kind revenue as a result of these events then what is the problem with helping those that attract that kind of money into the city or community. It would help artists actually make a decent profit. And Barry no crumbs for artists. We simply deserve better then crumbs.
Thanks for sharing that article Connnie.