Marketing,marketing,marketing...my sister who lives in Paris just Facebooked me how great the recent pics looked of us. Of course, I assumed that she meant of our recent anniversary trip out of the country, which we posted on fb...no, she said, the photos of the City Place art show! An aha moment,knowing that she probably won't hop on the next plane to Florida to art show shop, but,"the who you know, not what you know"helps each and every one of us to be seen...without HAE team creating this online venue, Sharon would not have seen it.
Okay, the juice of the weekend.Don't let the wind or chill scare you too much- weather comes and goes, and so does a crowd- wind creates fear within a person-no matter what show you are doing.The Palm Beach crowd can pick and choose where and when they go anywhere.So, that being said, they showed up with bells on to shop on Sunday- we zeroed on Saturday-not happy campers, but still prepared to perform what tricks were necessary for all people interested in our work on Sunday..we never let them see us sweat, rule #1- bills due,college tuition, mortgage etc...we all can relate.We try to make our work important enough in our eyes to help appeal to our potential customers- visualization is everything- we ask alot of questions about their space so that they can visually "see" it there(Thanks, Dale Carnegie sales course) We were successful in selling two major pieces with a strong possibility for another one in February.Howard and Debbie, once again, pulled in the crowd..I don't need to see the advertisements to know that they job was done.
We are renting in Daytona for many months, so we are relaxed knowing we don't have to make the twice monthly excursion back and forth to Cleveland for three months...and thanks to Debbie Alan for placing an ad for us on facebook to make this all possible- who knew that a show promoter could also be a real estate agent...thanks Debbie.
City Place is the new kid on the block- give her a chance- she wants to "play" for years to come!
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