In 2011, Rose Squared Productions, Inc., celebrates its 30th year successfully promoting Fine Art and Craft shows in New Jersey.
Four of their six shows are outdoor events in beautiful Essex County Parks in northern New Jersey. The parks, designed by Frederick Law Olmsted, the designer of Central Park in New York City, are lovely venues, perfect backdrops for unique, handcrafted fine art, photography, sculpture and fine crafts. The Anderson Park and Brookdale Park shows have been selected as Top 200 Shows by Sunshine Artist Magazine numerous times.
The two indoor shows are held at the Westfield Armory in Westfield, NJ. Each booth is pipe and draped and the aisles are carpeted to create a sophisticated setting for the exhibitors' work.
Known as the exhibitor's promoter, Rose Squared is committed to presenting balanced shows with handcrafted work by the exhibitor only. There is a rolling jury. There are no set deadlines since each category closes as they reach a specific percentage of the show's expected total number of exhibitors. Jewelry usually fills first with approximately 20% of a show's total, which is fair to the participating jewelers and the public looking for a balanced show. Exhibitors are notified within two weeks of applying. Jewelry will begin jurying on December 15, 2010. Jurying has begun for all other categories.
All shows are heavily advertised:
- 28,000 full-color postcards mailed first class to past attendees
- Billboards, posters and advertising postcards are distributed throughout the appropriate locations
- 3000 email blasts are sent to past attendees
- Large display ads and press releases are placed in daily and weekly newspapers
- At the indoor, paid admission shows, all exhibitors receive as many complimentary tickets as they desire and for all shows,
- Exhibitors are given full-color publicity postcards to send to their mailing list and distribute at their other shows
Rose Squared's Six Fine Art and Craft Events:
April 9 & 10
Spring Fine Art and Crafts at the Westfield Armory
Westfield, NJ
Set-up: Friday 9am-7pm, Saturday 6am-9am
Show hours: Sat. 10am-6pm; Sun. 10am-5pm
130 exhibitors
Paid admission
For artists who are not familiar with Westfield, it is an affluent town in Central New Jersey, a bedroom community of New York City. The median family income in Westfield is $147,000.
The high end, tightly juried show will be in its second year in 2011. The Armory is located near the Garden State Parkway, Routes 22 and 28 and is approximately 35 minutes from New York City.
Each booth is pipe and draped with 8 foot white drapes. The aisles are fully carpeted. Move-in is easy with extra help and dollies available for those that need it.
More info: www.rosesquared.com/armory/westfield
May 14 & 15
25th Annual Fine Art and Crafts at Verona Park
Verona, NJ
Set-up: Friday 11am-6pm, Saturday 6:30am-9am
Saturday 10am-5pm; Sunday 10am-5pm
140 exhibitors
Free to the public
Verona Park is a beautiful Essex County Park in Verona, New Jersey. The park boasts a boat house with rental boats and canoes, a lovely lake and many flower gardens. Located on busy Bloomfield Avenue in Verona, it is an excellent location for an outdoor fine art and fine craft show.
This park is next to Montclair, West Orange, and Cedar Grove with easy access to Route 280, the Garden State Parkway, Routes 46 and 80 and is approximately 30 minutes from New York City.
In 2010, the show boasted two beautiful days with the police estimating attendance at 12,000-14,000.
Learn more: www.rosesquared.com/verona-park
June 18 & 19
23rd Annual Spring Fine Art & Crafts at Brookdale Park on the border of Bloomfield and Montclair, NJ
Set-up: Friday 11am-6pm, Saturday 6:30am-9am
Saturday 10am-5pm; Sunday 10am-5pm
170 exhibitors
The park is located a half a mile from the Garden State Parkway, close to Route 280, Routes 46 and 80. A few minutes from affluent, arty downtown Montclair, the park is a lovely setting for a quality, outdoor fine art and craft show. The event is celebrating its 23rd year.
The beautiful park is very accessible to the public and exhibitors. The show is along a winding path with offering both sun and shade. Exhibitors may drive to their booths to setup, and with a backdrop in place, have their vehicle behind the booth. The show is free to the public.
Learn more: www.rosesquared.com/brookdale
September 17 & 18
28th Annual Fine Art and Crafts at Anderson Park
Upper Montclair, NJ
Set-up: Fri. 11-6, Sat. 6:30-9
Show Hours: Saturday 10am-5pm; Sunday 10am-5pm
160 exhibitors
Rose Squared Productions, Inc. presents its oldest show: the 28th annual Fine Art & Crafts at Anderson Park in Upper Montclair, New Jersey. Upper Montclair is home to many "cottages" where each home is more amazing than its neighbor.
Anderson Park is a lovely county park, one block away from the main street in Upper Montclair, an affluent, arty area in northern New Jersey. It is close to the Garden State Parkway, Routes 280, 46 and 80 and approximately 30 minutes from New York City.
Exhibitors may drive to their booths to setup and, with a backdrop in place, have their vehicle behind the booth. The show is free to the public.
Learn more: www.rosesquared.com/anderson-park
12th Annual Fall Fine Art and Crafts at Brookdale Park Set-up: Fri. 11am-6pm, Sat. 6:30am-9am Saturday 10am-5pm; Sunday 10am-5pm 170 exhibitors
The park is located a half a mile from the Garden State Parkway, close to Route 280, Routes 46 and 80. A few minutes from affluent, arty downtown Montclair. The park is a lovely setting for a quality, outdoor fine art and craft show. The event is celebrating its 12th year. The beautiful park is very accessible to the public and exhibitors. The show is along a winding path offering both sun and shade. Exhibitors may drive to their booths to setup, and with a backdrop in place, have their vehicle behind the booth. The show is free to the public.
November 12 & 13Learn more: www.rosesquared.com/brookdale 
Fall Fine Art and Crafts at the Westfield Armory Set-up: Friday 9am-7pm, Saturday 6am-9am Saturday 10am-6pm; Sunday 10am-5pm 130 exhibitors
For artists who are not familiar with Westfield, it is an affluent town in Central New Jersey, a bedroom community of New York City. The median family income in Westfield is $147,000.
The high end, tightly juried show will be in its second year in 2011. The Armory is located near the Garden State Parkway, Routes 22 and 28 and is approximately 35 minutes from New York City. Each booth is pipe and draped with 8 foot white drapes. The aisles are fully carpeted. Move-in is easy with extra help and dollies available for those that need it.
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