We will be Glencoe this weekend - booth 4 (please stop by and say 'hi.') and we are going to try something new -- to put a sticker on our biz card or post card -- if someone says 'I'll be back' -- especially since we are booth 4.
So, what would you suggest to put on our be back sticker for those who say 'I'll be back." $5 off? 10% off?
Any suggestions would be most helpful. We're going to make these tomorrow for this weekend's show -- so your prompt answers will be welcomed.
Thank you.
Comments
I made some "Go Back To Booth # ___" reminder cards for my last show - sans any discount. I've done some trading but at this stage in my jewelry-making career, if I give a discount, I may as well just give the piece away. I do that, too - but for Silent Auction Fundraisers. At my last show a 6-year-old boy came into my booth looking for something for his friend who was singing in the chorus in "Annie". He was so proud of her, he wanted to give her a gift. He had $5. We came to an agreement and he found something for his friend. I love this kind of 'discount'.
BTW. what if there was another customer thinking about a purchase and they see or hear that you offered 10 percent off to a customer that was ready to walk out. They would expect the same. I have run into this when a customer asked me if I can "give them a deal". "OH can I get the same deal too?"
I just think its giving customers the wrong incentive. Either they like the art and want to think about it either way or (and in most cases) use it as an excuse to get out of the booth politely. If they like the art enough they will come back to buy becasue they love it not because of a 5 % discount. Just My opionion.
David I agree with you.Do art galleries give coupons to come back?Art is all perceived value.And it is up to the artist to put that value on the art.So if the artist is lowering the value then what is it worth?Just the other day I had a guy I know ask me if I lower my prices at the end of the show.When I told him no he couldn't figure it out.Well if someone won't give you $2000 for something then why would they give you $1500.If they want it for less they will ask.But only if the want it.
Yes I believe they are brilliant especially if you're at a very big show with over 300 booths. If you give them something to remember you by the chances of them coming back to your booth increase. Not saying they work all the time but they've worked enough, and I'll keep on using them. Even if they don't come back they still have my info and website. So it's a win either way. I've had customers come back to me specifically because of the be back card, and the fact that I'm willing to give them a little something extra. If it chaffs to give a 10% discount give a 5% discount then raise your overall prices to accommodate that discount.
Be Back cards --- brilliant!!!
I've been giving out be backs cards for years, I don't offer a discount but since my pieces are incense burners I offer some free incense with a purchase of one of my burners. The card has the incense offer and booth # on the front, the back has my contact info including my website. Some shows I'll get a dozen or more be backers, and others just a couple. If I can get a map of the show with my booth space on it, I print that out circle my spot and use that as my be back. I do the shows to make a living, pay bills and buy food, In my opinion any help the cards give me to make a sale is worth the pennies some free incense will cost me. Just saying not in this for the accolades, this is a business and it's only good business sense to do as much as you can to make that sale.
please I beg you not to do this. we are a different bread of sellers and should not play the retail game. Imagine if everyone did this, the potential buyers gets "conditioned" to thinking.."hmmm I wonder if I walk away from this artist they will also reward me with a d iscount" Its much like the retailer who has a sale every other week. I dont shop there until the sale because I know they have one every other week. Just my opionion. The best way is to try to get their email or phone and tell them that if for some reason you sell the peice "while their thinking" you can contact them when you have another available or something to that extent.
Paul,maybe I didn't explain what I was saying.I don't like it when the first thing an artist comes off with is I can do better.As far as getting them to come back.That can be ok.But I don't like the idea of what amounts to a coupon.Like a set amount off to come back.I know some people need to feel like they got a deal.No matter how small.I never give them a lower price amount.I tell them to make me a serious offer and I will consider it.I have found out that most of them are not looking for that much.Where I would have taken more off.I had a guy last fall that offered me $1150.00 for a piece I was asking $1200.00 for.Where I would have thought much more.I just hate to see artists sell themselves short.
Sean, I think you totally missed the point. The idea is to lure the potential customer back by offering a deal to someone who has or is walking away. This is most likely buisness you would never get. It sometimes takes money to make money.
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