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40 Questions Craft Artist Blog Series – Question #33

Nothing probably irks craft artists more than after going through the jury process dotting all the i's and crossing all the t's than finding a re-seller who also made it through and sets up next to you. What do you do? Say something to the promoter? Pack up and leave? Sell that day but vow to never come back? Granted, you feel something needs to be done, just what road to take... This is why I am talking about this questions today because it is something that needs to be handled delicately. (Picture is from the "Oil Painting Village" of Dafen, China)

Question #33 How should I approach promoters when it comes to spotting re-sell at their events?

First, know the rules of the event. Every show is different and more than likely ran by different promoters/show organizers who set their own rules – some strict while others very lenient. This means read the fine print. Does the application say “homemade only art and crafts”? Or does it say “All art must be made and sold by the artist and the artist must be present during the duration of the show”? At the same time, notice what is said on the application regarding what actions the promoter will take if they spot re-sell at their event. Knowing what the promoter expects and how they intend to discipline those who break the rules is key to knowing how to proceed.

If you do see re-sell and no one is doing anything about it, when it clearly states that something will be done, here's what you should do... First, make sure what you suspect is re-sell is actually re-sell. It is almost like accusing someone of stealing – you must have some sort of proof or you could be opening yourself to much more than you might be prepared to deal with. Just imagine if someone accused you of re-sell when you are a true artist, it can easily cause quite a stir! If you have proof – say you saw them at other shows and were asked to leave for passing off re-sell – this is grounds for bringing it up to the promoter. At an opportune time, for you and the promoter, take him or her aside and talk them. Don't just attack them, but GENTLY tell them. It is better to assume they have no idea this person is a re-seller and mention that to them... “You might not know this , but I think the person in booth # ___ doesn't make their own work. I am only bringing this up as a concern, both to you as a promoter who I am “assuming” you want to maintain a great reputation for high quality of art and crafts, but it does bother me as I do play by the book and it doesn't sit well with me that this person who isn't playing by the rules is able to sell at the very same show. What you do about it, I truly understand is up to you, but in my good conscientiousness, I felt it necessary to bring it up to you.” If you bring up concerns to a promoter – whatever the concern is – in a polite, calm and concerned matter, more than likely the promoter will be respect and take action as well as thank you for bringing up the concern. Good promoters do rely on the help of others, such as good Samaritans, to be the eyes and ears for them because they can't be everywhere all the time.

Now what if you bring up a concern and the promoter could give a rats behind? This is a sure sign that despite your good intentions, this promoter just happens to be having a bad day, too busy to be concerned with a matter that seems low on the totem pole at that very moment, or is a plain and simple jerk. The best thing here is still be a better person, do what you have set out to do – sell your work to as many people as you can and at the end of the day leave and don't look back. In other words, do not go back and patronize that particular show again. It is just one of those lessons you can't learn any other way, but by experience.

What if you can't say anything at the show, what other options do you have? Fill out their questionnaires – they do read them! You can find a staff member and ask if they can get the promoter to come to your booth and talk to him/her then. One of the other options I recommend is send a business letter stating your concerns after the show. Sending a business letter might be a better option as it is a professional form of communication and you can state your concerns without being interrupted. Doing the very same thing via an email may work, but easily hastily written and can easily get deleted too. The letter must be professional in proper business letter format, proper grammar usage, and free of spelling errors. In the letter, start off by stating what you liked about the show, then follow by suggestions you have for them. The letter shouldn't be a “nasty gram” hard hitting and full of emotion right after you state “dear Mr./Mrs. ___”, but genuine and professional. The last thing you want is to come across as a prima donna and better than everyone else – you will never be taken seriously if you choose this direction. All in all at the end of the day, both the craft artist and the promoter are both human . We all make mistakes (as promoters can only judge a person's art by what they submit for jurying for example) and we all have feelings which can easily get hurt and ultimately you could be blacklisted from his/her events as well as their friends.

There are good promoters out there that are consistently getting better and better with each show. Then there are those out there who are more concerned with filling a show just for the sake of having a full show to show customers they offer many “vendors” to shop from. Sturdy bridges need to be made with both artists and promoters as we both are in the same boat – we both want to have successful shows. Sharing the knowledge craft artists have by stating when you are in an environment with like minded craft artists, everyone benefits – attendance grows when more high quality art work is offered, the quality of shoppers improves too, and more and more artists will want to apply as well – everyone wins. If no one raises their voice to promoters with regard to re-sell, then they will assume everything is fine and continue doing business as usual. Do realize you can only lead a horse to water, but with open minds and talking about your concerns with promoters will help to build better bridges and better shows... The next question will deal with how to spot re-sell at art fairs – this is great for both show coordinators and craft artists . Stay tuned! - Michelle Sholund, www.quickcraftartisttips.blogspot.com