For my consumer behavior class, I chose to write about opportunities in the niche market of men's jewelry. I'm looking for some insight into what men do, and how they shop at art fairs.
Do most men appear to walk around alone, with friends, or wives/partners?
How do the people they are with affect their purchasing choices? (I saw the old post about how the wife wouldn't let her husband buy a fish for the wall. Lol!)
Is there anything interesting or funny that the male consumer seems to do that you wouldn't see women doing?
(Connie said to post this on the left. Hopefully, I got it in the right place this time.)
Replies
One wall of my booth is all holsters, gun belts, and rifle slings. Guys gravitate there (and so do some women) but I chuckle at the women standing with the kids outside the booth tapping her foot.
Richard...Hah...how true...A definite easy way to determine who is noot interrested.
You are asking about the shoppers of men's jewelry...so I cannot add any comment there...the only jewelry I have ever worn is my current timex watch and the watchband I purchased back in the 60's.
My wife and I do shows together and therefore the only time we are able to walk around the show together is before it opens. We both enjoy seeing all the other art and talking with the artists... so we take turns walking the show while the other operates our booth.
Both of us will purchase whatever we like when it appeals to us. I would NEVER attempt to discourage Carol from buying something she likes and neither would she discourage me. However, some of the art I have purchased has ended up in my office and not in our house.
They are dragged to the show in most cases.... unless they are gay. This is a generality of course. :)