This afternoon I listened to the Pod Cast 2 Artists That Have Made It while I was cutting leather. I find the logistics behind the production of art fascinating and these two were a great contrast. I could identify with Ted's investment in building, equipment and helpers for metal sculpting. Their price points, size of inventory, and price points was interesting for artists with an established following. I relate all this to my medium and learn what I can from it: i.e. Different mediums require different marketing, price points and inventory, especially mine.l
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Right -- that is why people here are always asking "what is your media?" No way would your expenses be the same as a painter or potter, let alone someone who works in precious metals and gems.
I believe you did listen to the podcast where Barney Davey suggested higher prices, especially since you do so much one-of-a-kind work. Where else can someone get what you do? Both Ted and Jody do strictly "only originals" shows. That sets the bar up high for the customers and they come prepared.
Exactly Connie. Another example would be a jeweler reporting $5K in sales of gold or silver jewelry probably isn't as well off as the woodworker reporting the same gross sales. Lots of ins and outs to consider when reviewing shows and reading blogs. I feel very fortunate that my show gross sales increased during the "art recession" and studio orders did the same. This morning I started to worry about the recovery and if the work load increases, will I be able to provide the same level of service. Time to raise prices again? Should I pursue redoing my booth to get into a couple specific shows in high-end resort areas? Ahh the delimas.
Right, Dick. I chose these two people because of gender difference, 2D & 3D, and what kind of equipment they needed to make their art. When you think of Ted's overhead, it is quite a lot of money, plus he has to have employees. Whereas, Jody's materials cost are negligible in comparison, plus she doesn't need anyone to help her make her work. Ted can do large installment pieces for big $$$'s which can cover his investment. When I was talking to Ted beforehand I posited that perhaps after overhead is taken into account their net is probably in the same ballpark. He agreed that was likely.
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Right -- that is why people here are always asking "what is your media?" No way would your expenses be the same as a painter or potter, let alone someone who works in precious metals and gems.
I believe you did listen to the podcast where Barney Davey suggested higher prices, especially since you do so much one-of-a-kind work. Where else can someone get what you do? Both Ted and Jody do strictly "only originals" shows. That sets the bar up high for the customers and they come prepared.
Right, Dick. I chose these two people because of gender difference, 2D & 3D, and what kind of equipment they needed to make their art. When you think of Ted's overhead, it is quite a lot of money, plus he has to have employees. Whereas, Jody's materials cost are negligible in comparison, plus she doesn't need anyone to help her make her work. Ted can do large installment pieces for big $$$'s which can cover his investment. When I was talking to Ted beforehand I posited that perhaps after overhead is taken into account their net is probably in the same ballpark. He agreed that was likely.