I would like to have a frank discussion about actual numbers, because I'm wondering if I'm missing something (math has never been my strong suit!)
I have always avoided the fundraiser shows that charge a commission on sales, for a number of different reasons. I subscribe to the old school theory that you should aim to make 10x your show fee, so right off the bat, a 20-30% commission crushes that dream. These shows usually have a central checkout system, which makes me feel like I've lost a little control of the situation for some reason. Generally speaking...I don't like them!
This weekend I attempted to put aside my biases, and sell my wares at Art In the Barn, in Barrington, Il. I have heard about this show for years, and the reports were good, so I had high hopes. Here's where the frank numbers come in...I'm gonna lay it all out there on the table. I made about $1500, which is kinda sad. If it was a one day church bazaar that I paid $75 for, I would be happy with that. But no, I paid $85 for an out door booth space, plus 20% for a grand total of $385 (25%, if I'm not mistaken). Subtract the cost of goods and overhead, etc., I'm left with a whopping $365 profit. (Over simplified for demonstrative purposes :) Is this an acceptable number for you?
It would seem to me that it might be "fairer" to charge a booth fee OR commission, or maybe cap the commission. After all, we artists are there to earn money too. What is the appeal of this system to artists? I really feel like I must be overlooking something or miscalculating, because they continue to fill the show year after year.
I would be interested in learning about the other side of this situation, or any thoughts other artists have. If you think I'm wrong, set me straight!
Replies
One could say that if a show makes its money from commission it should have more of a vested interest in bringing in buying customers.
I won't exhibit at a show that charges a commission. It's no one's business what your sales are. It's the promoters job to sell a space and get the customers to the show (advertise). It's the artist job to sell our products.
A commission makes me feel like "big brother" is watching over my sales day. I'm an artist because I want to control my sales (as best I can).
Depends on the show. I did Oklahoma City for three years and never had less than I would consider to be great show. 20% commission and a booth fee. Great money for an April show.
Larry Berman
http://BermanGraphics.com
412-401-8100
Depends on the show. I did Oklahoma City for three years and never did less than I would consider to be great show. 20% commission and a booth fee. Great money for an April show.
Larry Berman
http://BermanGraphics.com
412-401-8100