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New Booth setup critique

Posted by Tom Casey on May 11, 2012 at 12:50am in Jurying for Art Fairs & Craft Shows

Going into our third year of shows and decided to start doing some larger regional shows.  I somehow was accepted to a couple with my old booth shot, but after reading here, I realized I really needed to upgrade the booth shot as well as how we present my photography.  I'm worried the wide angle lens may make my booth appear as if it is about 30 feet deep.  Also curious about the amount of art hanging.  I was trying to take the comment "stage it like your selling your house and go minimal" to heart.  Don't know if I took it too far.  Comments?


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  • Hugo Cruz June 7, 2012 at 12:53pm

    Constructive criticism / points

    1. Your photo seems to have too much contrast & saturation.  I could be wrong, but I would bet that your art does not look that exaggeratedly vibrant in person.  You can just tell by canopy, color of the grass and the contrast of the ceiling / shadows.  Just make it realistic without giving it that "HDR" look.
    2. If this is staged in your yard, go ahead and put down a monotone rug (grey or another solid color ... no patterns).
    3. The ceiling and grass are too much of a focus ... they take up nearly 60% of the image.  Don't have such a low perspective.  Mount your camera on a tripod at eye-level (or at at least 50% of the height of your walls).  
    4. As others have said, get rid of the wide angle lens.  Too distracting. 

    All the best.

  • Larry Berman May 11, 2012 at 4:45am

    From the looks of it, you're giving the jurors something to spend extra time looking at for the wrong reasons. You want them to be spending time evaluating your individual art pieces in the short time they have to judge your work.

    I shoot booth pictures with a 28mm lens but all three walls look the same size. In your picture, the lens is too wide and too close and makes the sides look twice as long as the back wall. You could have fixed some of that by squaring up the front sides to get rid of the leaning tent poles and cropping in. All the top row pieces should be hung at the same height. Your center piece needs to be moved up. Remove your artist statement. And because of the severe wide angle look of the back wall being so narrow, the two opposing unframed bins look too close together. If you want two bins in your picture, move one closer to the front so they are staggered. But I'd suggest removing one for the picture.

    Larry Berman
    http://BermanGraphics.com
    412-401-8100

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