Some of you may have read this story:

http://www.socaltrailriders.org/forum/pub/30004-violin-player-experiment-true-story-worthwhile-read.html

 

Its about a world class violinist playing in a subway and being mostly ignored by commuters. He played during rush hour. The moral of the story is from the experimenters point of view is people don't realize talent and beauty when they hear it....they are so self-involved.

 

I see it another way. I think the experimenters had it all wrong. Its about context. This violinist was wildly out of context for people rushing home from work. It is the same disconnect we artists get when we are in a show with our expensive hand-crafted art and  buy/see or import boothes are also in the same show.


Customers get it...and they don't buy, because the context is wrong. Show promoters need to get it. You can't put fine art in a subway and expect people to notice.

Just my thoughts shortly b4 the new year starts.

 

 

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  • Yes!!!  Promoters need to appreciate the relationship between the consumer and the festival. It has changed. The work hasn't. It is all about context.
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