I have my first show coming up Oct 2. It is outdoors and I have a 10x10 booth. It is also an Oktoberfest so it will have all kinds of stuff including food vendors. I will have some framed photos on the walls but will have more stock to look through. I have in hand 100 greetings cards and 75 matted clear bagged 8x10s. I also plan to take 8x12s and 11x17s plus a few big ones to hang. I plan to put the matted clear bagged 8x10, 8x12 and 11x17s in a flip through type of display. How much stock do you take, or have seen, to a one day show? I do understand I will be bring 'some' back with me so I do not expect to sell out but do want to take enough to make sure I have enough selection.
My Trimline arrives Tuesday!
Thank you - Mark
Replies
First time doing a show, no matter how large, it's better to sell what you have than go home with so much left over inventory that you don't make a profit no matter what your sales are. Also take into consideration that you don't have any proven sellers yet and everything you print may get thrown in the trash over the next year or so as you gain more experience.
What you need when starting out is enough framed pieces that your booth looks attractive for people walking by, and a way to display those same or similar pieces unframed for the majority of the people who prefer to buy without frames.
I think you may also find that when the same image is displayed in multiple sizes, smaller sizes take away from sales of larger sizes, which may not be a bad thing if you have proven sellers that you can mass sell.
Larry Berman
Digital J u r y Services
http://BermanGraphics.com
412-401-8100