Just wanted to let Connie know she's doing a great job with this forum. I've noticed that posts get picked up by Google very fast. I used to think my web site was fast in that everything was picked up by Google within three days but Art Fair Insider has me beat.
Larry Berman
Digital Jury Services
http://BermanGraphics.com
412-401-8100
You need to be a member of Art Fair Insiders to add comments!
Good for you, Michelle. It is pretty interesting how you can change affect the traffic. Scott has lots of excellent advice and just little tweaks can make a difference in traffic. Here's another tip from him:
Use Keywords in File Names – Both web designers and developers like things “efficient” and “clean.” This often means that designers title their images and developers title web pages with short, secret code-like names. Instead, you want images of your hot dogs titled with names like “tastyhotdog.jpg”. Similarly, your web site’s pages should have names like “tasty-hot-dogs-and-catering.html” instead of “h4rrjxb.html”. The repeated use of keywords in both of these not so obvious types of file names will provide Google, Bing, and Yahoo additional clues about how to categorize your web site and where to rank it higher.
I like this topic. I am always seeking ideas and tips on how to boost hits on my website. I have been following Scott Fox's info and have seen some good out of it just by doing one or two extra things. However am always going back and forth with things like a mission statement and tag line that best represents by business. Thanks for the advice - all of you.
Michelle www.bythebaybotanicals.com
In fact, here are a few tips:
Upgrade Your Domain Name – Search engines rank sites based on their relevance to the searcher’s queries. If your web site’s domain name does not include your most important keywords, it may be time to upgrade. Change your domain name to one that includes key search terms and you’ll see a rise in SEO rankings for those terms. (This only applies to new sites or sites without much established SEO history.)
Ditch Your Old Slogan – Replace your “corporate speak” slogan from the 1990s with a modern, keyword-driven one instead. No one knows what “Reaching for Excellence” means anyway. And they certainly aren’t searching on that phrase when looking for your web site that sells hot dogs. Try something specific that both humans and search engines will appreciate more like “The Most Award-winning and Tasty Hot Dogs in Greater Omaha”. Post that keyword-rich phrase in text (not graphics) at the top of your web site pages and it will help boost your SEO.
Thanks, Larry. We are constantly tweaking, watching Google analytics, finding and placing the best keywords, linking, etc. Its almost like a game. Some recent adjustments have helped a lot. To my advantage is my son (ScottFoxblog.com) who has written a lot about SEO.
Replies
Use Keywords in File Names – Both web designers and developers like things “efficient” and “clean.” This often means that designers title their images and developers title web pages with short, secret code-like names. Instead, you want images of your hot dogs titled with names like “tastyhotdog.jpg”. Similarly, your web site’s pages should have names like “tasty-hot-dogs-and-catering.html” instead of “h4rrjxb.html”. The repeated use of keywords in both of these not so obvious types of file names will provide Google, Bing, and Yahoo additional clues about how to categorize your web site and where to rank it higher.
Michelle
www.bythebaybotanicals.com
Upgrade Your Domain Name – Search engines rank sites based on their relevance to the searcher’s queries. If your web site’s domain name does not include your most important keywords, it may be time to upgrade. Change your domain name to one that includes key search terms and you’ll see a rise in SEO rankings for those terms. (This only applies to new sites or sites without much established SEO history.)
Ditch Your Old Slogan – Replace your “corporate speak” slogan from the 1990s with a modern, keyword-driven one instead. No one knows what “Reaching for Excellence” means anyway. And they certainly aren’t searching on that phrase when looking for your web site that sells hot dogs. Try something specific that both humans and search engines will appreciate more like “The Most Award-winning and Tasty Hot Dogs in Greater Omaha”. Post that keyword-rich phrase in text (not graphics) at the top of your web site pages and it will help boost your SEO.