I'm a huge fan of Costco and their philosophy of selling.It really really works.
Offer a limited amount of quality products which keeps changing which in return keeps customers coming back. They idea is too many choices make people not make ANY choice.
So with that said - can this marketing idea be used on an art website? For instance, if I have 150+ images that I consider sellable (because that is what I have sold), would it be actually bad to make all of them available at once? Giving customers too much choice is not a good thing I feel. If they see 3 pieces and can't decide, will they wait and not buy any?
OR - what if you have 50. A customer see's your selection and loves your work and wants to buy SOMETHING. In stead of having 3 "loves" and not choosing any they have one "love" and will purchase.
And they know that if they come back in 2 weeks you will have some new stuff in the rotation.
Comments? Ideas? Straight jackets?
Replies
It is always a balance and the answer is "maybe." I do believe in there being too much though, carefully curating should lead to better sales. I do believe in a wide price range and showing your best stuff in the largest size for a sizable price, which can lead to upselling. Seems like 50 choices is plenty and you can always keep your best sellers in the rotation.
People always say only your BEST! Which I agree with but I'm always surprised at what people buy. Since I have no real "theme" (which people seem to love) people buy all across the board so fo me to limit to my best 50 keeps many many sellers on the sidelines - BUT, I don't want people getting bored with hundreds of images.
For instance - I have the aft torpedo tubes of a submarine. Is it "fine art"? is it beautiful? No, but it does sell! So then we have to define "best". LOL
You did answer a question though Connie - and BTW - a couple of your podcasts have been so helpful and energizing! The one on eCommerce and the one after?? with Barnie.
Thanks on the podcast compliment, Rod. I love those podcasts. The people I've spoken are so forthcoming and tell all! Barney Davey really knows his stuff and so does Scott Fox.
As for all the subject matter, I'm assuming you have it arranged by topic. Right? that helps and using key words, not just images, so the search engines can find the photos? search engines don't see "images", only words. You probably knew that though.
Still thinking 50 is a lot ... they might not get bored, or in fact they might not -- they can go to Getty Images, google images and just browse. Your site is for selling, not browsing.