I had an artist statement that I used, but it on my old computer that crashed because I have a teenage son that managed to get a virus that crashed it. He got the same virus twice in one year. We fixed it the first time this last time we just went out and bought a Mac. So now i have to write a new artist statement and as you might be able to tell I'm not happy about it.
Plus why is it no one ask for the same length of statement? I had one that I liked, but of course it was too long.Oh well.
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And then there are the shows that want you to hang one in your booth...a different animal altogether.
Regarding your artist statement - there are no set rules but I suggest that you briefly tell them what you are going to tell them, then tell them, then tell them what you told them - then stop.
Let your work speak for itself, if customer needs to read your artist statement before he or she makes a decision to buy, chances are they weren't going to buy anyway.