The Mission Federal ArtWalk in San Diego does a terrific job of promotion and follows all the rules of solid social media outreach. They collect emails from visitors to their website and send out interesting emails through out the year. I love this promotion:

Help us Choose the 2012 ArtWalk T-shirt

Not only great promotion but it creates a buy in from their subscribers. 

Visit their website and place your vote: http://www.missionfederalartwalk.org/tshirt.htm

Do you know of any other art fairs that have this kind of promotion?

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