A book that I highly recommend to newbies and veterans alike is Maria Arango's terrific volume, The Art Festival Guide: The Artist's Guide to Selling in Art Festivals.
Self-published on Lulu, it's available either as a paperback or as an ebook. Written with years of experience under the wheels of her trailer, Maria's voice is gentle, informative and humorous. She tells you a great deal of what you need to know and do when starting out in this great little industry of ours.
Do yourself a favor. Download this book, or order the paperback. You'll save a great deal of time by not reinventing the wheel. There are also previews of each chapter on Maria's site for the book, here.
As a woodcut artist living in the Southwest, Maria's perspective is helpful across the board. I only wish I found this book when I was first starting out doing shows.
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I downloaded this onto my iPod and agree that it's a great resource for those of us starting out. Easy and enjoyable read!